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Published on Mar 8, 2012
Lowe MENA & Unilever toothpaste brand Close-Up, collaborated with Lebanese-Canadian-based R&B star Karl Wolf, as part of its 'Get Fresh, get Close' campaign to create the largest ever collaborative music video. By simply uploading their own individual 'fresh' expressions alongside a specially created track by Wolf, fans were given the opportunity to interact Karl, with 10 lucky winners going on to star in the music video and on stage with Karl performing the new track.