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Published on Dec 3, 2008
Excerpt from 2008 Consumer Forum. Forrester Vice President James McQuivey says leading organizations will marry an understanding of their target customers' needs profile with a high convenience quotient offering. October 28, 2008 in Dallas, TX.
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.