 Web impressions define how to use them to grow your business. Hey guys, we hear it all the time, right? There's all this data out there, but they keep talking about impressions. Impressions this, impressions that. Well, in this video, I'm going to walk you through exactly what web impressions are, and I'm going to show you how to use them so that you can make more money online. So stay tuned to the very end, and don't forget to subscribe if you haven't done so. Hit that subscribe button. Turn it from red to gray. Don't forget to ring the bell. Turn all bell notifications so you're notified each and every time I go live, or if I upload a new video. Okay, so first off, let's figure out what impressions are. Okay, so impressions are nothing more than when you post content online, whether it's a video, whether it's a picture, whether it's a blog, no matter what it is, this content, how many times people actually saw that, how many impressions were out there. And I wanted to find some differences in viewable and regular impressions in just a second, but let's look at some of the ways that impressions could be used. First thing, it could be used in pay-per-click. Maybe you're running ads and it's a pay-per-click, and then you're going to have a certain number of impressions you get for that pay-per-click. Maybe you're posting something on social media. Then it would be how many times that post, whatever it is, was actually seen by somebody. It could also be page views. How many times was one of your web pages viewed by somebody? That's an impression. And of course the last one would be organic search results where somebody's searching for something and your information came up and they saw it. So those are actually impressions. Now while impressions alone are not a metric that's going to help you do your marketing, it will let you know how your marketing's getting out there, how many people are actually seeing your marketing. So that's the important factor on impressions. Okay, so let's talk about how they're actually measured. We've got served impressions and we've got viewable impressions. So a served impression could be, maybe you've run an ad and that ad's gone out there and somebody lands on that page but they have an ad blocker on their computer. So they don't actually see it even though you served up that ad. So real impressions are calculated based on how many people actually saw your ad, actually saw the ad, actually saw the content, the video, the picture, whatever it is, they had to have at least seen it. So now let's look at impressions versus reach. Those are two different things. So if I'm on my computer and I see your ad five times, well that's five impressions but it's not reach. Reach is how many individual people actually saw your content. So it doesn't calculate how many times the same person saw the same content. It calculates how many people actually saw the content. Two big differences and you need to know those so that you know if you're getting good reach with whatever you're posting online. So let's talk about your impressions on various different platforms depending on where you're posting it. Let's say social media. So let's look at Facebook first. When you post something on Facebook, there's three ways that your impressions are actually counted. So let's look at each one. The first one would be organic. So it's organic. You post something out there and some people see it. You didn't pay anything for it. You didn't do anything extra. The next one is going to be paid impressions. So the next one on Facebook would be if I paid to run an ad, how many impressions actually went out there? How many people actually saw that ad? And then the last one would be viral impressions. Now, a viral impression, you say, oh, that means if it goes viral, not at all. What viral impressions mean on Facebook is how many people actually shared your content. So you could post something on Facebook. Somebody can click share and they can share it to their audience or they can share it to a group or they can share it to a page. Those are your viral posts. Okay, let's look at another area, our pay-per-click impressions. So these are ads that you may run on Google. Let me put something up on the screen here so you can see the difference. Now, as you see, the first two results there on Google are ads. You can see I've got an arrow right next to it. And the next one is an organic impression. So that's one where somebody typed in something and that particular thing came up, but I wasn't paying for it. So the pay-per-clicks are the ones on top. Now let's look at website impressions. You can actually track this with Google Analytics and you can see what impressions are getting. But let me show you a screenshot here so you can see what I'm talking about. We've got this right here and you've got organic search impressions and they track the number of impressions your page has received in organic search results. In other words, the platform actually measures how many times Google showed your page to a searcher. And any discussion about impression measurements should acknowledge the factors that can influence your impression counts and make them less accurate. I've also mentioned some issues affecting served impressions, but you should also consider that bots might view your content and drive up the numbers. So it could look a lot higher than what it really is. In addition to that, impressions will count multiple views by the same person as a new hit, even though new people aren't seeing it. Resulting in numerous impressions for somebody refreshing the page or seeing the same content over and over again. Now, this all begs the question, why should you even care? Why should you track these impressions? Well, they aren't the end-all-be-all, but they are an indication of how well your content is getting out there. And it's important to know because impressions have a lot to do with advertising, too. So when you're running an ad, let's say on Google or you're running an ad on Facebook or Instagram or whatever, what's called a CPM. In other words, you're going to pay a certain amount cost per thousand, that's called a CPM. And it's going to tell you how many people are going to see your ad per thousand and what that's going to cost you. So that cost matters, too. So when we're thinking about impressions and let's say we're running a pay-per-click ad and we know we had X number of impressions and we had X number of clicks, we can look at what we call a click-through rate, a CTR, and see how well we're doing. If the ad goes out there a thousand times and you get 20 clicks, you've got a 2% click-through rate, okay? So the idea is we want to try to change that ad to get that click-through rate up because that click-through rate means that somebody clicked to go see whatever content that you have out there. And if we can get that click-through rate up, more people are going to see that content, more people are going to buy into your webinar, your products, your services, whatever they are. Okay, so now we're down to the wire here. How do we improve our impressions? That's the first thing we want to do. Now, social media platforms, first thing they look at is engagement. Are people engaging with your post? Are they clicking on it? Are they liking it? Are they subscribing? Are they commenting? What type of engagement are we getting? So if we can increase that engagement, if we can figure out a way to increase that engagement through changing our pictures or videos or verbiage or whatever it may be, that's going to increase our engagement so that more people are actually going to see our content. The next thing we can do is we can create targeted content. So, especially if you're running an ad, you can target certain audiences. You can try to figure out who your potential viewer is, your customer, whatever you want to call it, and try to create content and target it towards those particular people. By doing that, you're going to increase your click-through rate, your engagement, and so many other things by targeting exactly the audience that you think is going to be interested in your content. The next thing you can do is run AB tests. And what an AB test is, is you have one piece of content, and then you duplicate that piece of content, maybe you change the color on the second one. Maybe you change the headline on the second one. Only change one thing, okay? And by running these AB tests, you can figure out which one's going to run better. You can get rid of the one that's not doing as well and use the newer one, and then run another AB test. You should constantly be running these AB tests so you can constantly be improving your ad. When you run an AB test, the new one may not perform better than the old one. You're going to have to get rid of that and try another new one. But these AB tests will really help you get your numbers up, your click-through rate up, and so many other things. You also want to try to improve your ad quality. The better the ad quality, the more impressions, the more impressions, the more clicks. So try to improve it. If you're doing videos, try to do higher-level videos. If you're doing pictures or photos, make sure those are higher quality. If it's written content, make sure that content is really great and useful to the end user. In doing these things, you're going to get better results for your content. Now, ideally, you want to incorporate with that good SEO. Figure out what keywords you're targeting. And this goes for no matter what kind of content you're doing, this really matters. If you're doing good content and you've got it SEO'd properly, people are going to be able to find it. If you don't have it SEO'd properly, people aren't going to be able to find your content. It's really important that you do that. Learn SEO. I've got other videos on this channel where you can learn SEO and know how to do it. It's absolutely free. Just go to my channel. Go into the search bar for my videos. Type in SEO. And those videos will come up and you can watch those. I hope this has helped you out. If so, put a comment below. Let me know what other problems you're having online. I'd like to help you with that. I've been selling online for 12, going on 13 years now. And we've sold millions of dollars of product, both digital and physical. I also own a survival food company. If you look below, you'll see the information on that. You can check that out too. Thanks so much for watching this video. I really appreciate it. Don't forget to give me a thumbs up. I really need that. 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