 Hi everybody, this is Susan Sandvik and I will be teaching the webinar we will begin in just a couple of minutes. Please let me know if you're having any problems seeing my screen. It should be a screen that says last minute tips for giving Tuesday. Okay everyone. Once again this is Susan Sandvik and I'm just going to give it just a couple minutes. I see a bunch of stragglers are coming in rapidly so I'm just giving everybody a couple minutes but hopefully you're able to see my screen. It should say last minute tips for giving Tuesday on your screen, and I will start in just a couple. Okay, it looks like the participants have slowed down a bit. So I will get started because I know your time is very precious, especially at this year end giving time. So welcome. Welcome to last minute tips for giving Tuesday. I am Susan Sandvik, I am a new community development specialist here at Mighty Cause, but I come with 20 years plus experience with fundraising, everything from tiny, tiny, small startup nonprofits who would love to just be able to make $500 during giving Tuesday to big, huge national nonprofits who are looking to raise, you know, hundreds of thousands of dollars on giving Tuesday. So I've done it all. And so hopefully I can be a great resource for you. And, and of course, I know Mighty Cause will be a tremendous resource for you all. So throughout this campaign, I mean throughout this webinar, we are going to go through six easy steps to planning your campaign. So the basic things we're going to cover today are how to register, how to get your organization page ready, how to use the resources that Mighty Cause has, how to schedule content ahead of time so that way you are prepared for when the day arrives, how to set up your actual giving day action plan, and how to follow up after your, your giving day. So let's go over the giving Tuesday basics. So Tuesday on Mighty Cause is a 27 hour fundraising event. It begins at midnight Eastern Standard Time, it ends at midnight Pacific Standard Time, and you are welcome to say if you have a local event that is a 24 hour event just for your specific time zone. On Mighty Cause, we have a nonprofit toolkit, which you must have found because you're taking this class, but we have a toolkit that is full of templates, checklists, planning timelines, webinars, all sorts of great information that can help you either inspire our seasoned veterans of Giving Tuesday, or if you're brand new to Giving Tuesday, it can help you set up your entire campaign. So definitely check it out. And register today for Giving Tuesday with Mighty Cause, and you have the link right here, givingtuesday.mightycause.com. It's really quick and easy to register. People will be able to give early if they can start giving on November 15. And then the important data mark on your calendar is November 29, which is Giving Tuesday. Oh, one quick bookkeeping. I'm still new here, so I'm going, you have to give me a little grace. So we'll be having a Q&A at the end of our session. So if you go to the Q&A section of your Zoom taskbar, entering your questions there and I will get to them at the end of this class. I just know myself and I know that responding to chat while I'm trying to teach webinars a little much for my brain. So just put your questions in the Q&A and I will definitely will have a Q&A section at the end of class. Thanks everybody so much. All right. So as I said, we're going to go through six easy steps. So step one, register. Just go to givingtuesday.mightycause.com, click register now and registering is easy. It is free. And it literally only takes a moment of your time, especially if you've used our platform before for other purposes. Now, registration facts. If you are an admin, Mighty Cause will pull the information from your account. So like I said, if you've done, if you worked with us before, it will be especially easy. You can select your organization by searching your, the name of your nonprofit or your EIN. As you can see here, it's American Red Cross, the EIN is the Denver one. So you can kind of make sure that we're picking the correct one organization that you want this fundraising page to be associated with. When you register, you must complete the form and complete four items on your to-do list in order to fully register for your page. It's really simple. You need your logo in your banner. So you need to get two images ready to upload into your page. You want to edit your story, and then you want to make sure that your thank you pages is edited to meet your organization's needs. Step two, let's get your organization page ready. So when you are, once you have your page up and ready, you have some essential must-do items, but you also, this is a great opportunity to kind of change everything on your giving page to kind of meet giving Tuesday as well as your end of year fundraising needs. So as I said, you want to add your logo. You want to add your background image and you're going to edit your thank you page. You want to edit your story, but this is an opportunity to kind of change your story a little bit. We're at the end of the year. So it's a great opportunity to showcase the impact you've made so far in 2022. What some exciting plans are for 2023. How past donors, how their donations have impacted the community. You really want to keep your story current because we all know that the economic climate is impacting us. So have rising prices affected your budget. Do you have any new needs in your community that have come up because we're in this post COVID era? Like what's going on in your organization? Put it in there. Tell your story in a quick and efficient way. And this is a great opportunity to kind of switch it up a bit. And finally, you want to set up your EFT because let's be honest, we all just want to make sure we actually get the money that we raise. Okay. So first step is you want to customize your profile. This is the main link that you're going to share with your supporters. So this is where this is the link. You copy and paste this URL and you share it on social media and you have it hyperlinked from different blogs and different places. And you add this to your emails telling people, okay, click here to donate to our cause as a whole. So you want to really customize the look in the field and you can easily get there by going to your dashboard and all admins have access to your dashboard. And just go to the organization page, click edit mode and start editing it to kind of meet your giving Tuesday needs. And then as I was talking about before, this is the time to tell a powerful story of why your donors should give to your organization for giving Tuesday. Not only do we like to tell a story here, but you also the fun part about giving Tuesday is you're adding a sense of urgency, because it's giving Tuesday so 24 hour giving day. And then you want to make it obviously on our page we have an easy that you have how to give. But this is your opportunity to kind of tell people why they should give and and and make it just really simple and impactful. All right. So add or update your goal or progress bar. This is something that we think is really important. We're talking about a giving day. So it's almost like you should have a goal just for this day only. Not as you may as an organization want to raise, let's say $50,000, you know, for the year, you want your organization, your organization on this day, your goal might be $1,000 and you want to actually be able to see that throughout the day that's part of the excitement of a day like giving Tuesdays you get to see that thermometer actually move. So now you have a place you can edit it so you can edit your growth goal and progress bars by using the quick edit menu. And then just clicking on the little pencil icon that you can see where it says edit goal. And then you just set your goal for giving Tuesday campaign. If you've had giving Tuesdays in the past, a good rule of thumb is just in have an increased total amount for this year. And if you've never ever had a giving Tuesday campaign to go. You can check with your team and you can come together with a goal, but a good first year goal for many small nonprofits is could just be $1,000. You want to add a progress bar to your page and then all the metrics will automatically reset to start on the 15th. When you register with our giving Tuesday page. So when early donations open up, then everything will be able to all donations then made to your website will be added to that goal progress bar that you added in there. You want to optimize your checkout flow. A lot of people, they just think about the donation form when people are checking out but you're, you have to kind of think about the entire experience of your donors. So you want to go to dashboard, then you click checkout, and then you click donation form, and then you can choose your suggested donation amounts thoughtfully and tie them back to your giving Tuesday campaign. So sometimes people will put, give $20 and 22 cents in honor of the 2022 giving day campaign, or, or they make all of the donations, smaller amounts possibly than you normally have, because in all honesty you don't want to have somebody to put $25,000 online. And this is a great opportunity to put some maybe smaller totals, you might want to focus on monthly donations from some of your donors so you want to make sure that you put information about monthly donations on your page. Of course you can always add impact statements to each of your donor descriptions. And so that way you're saying okay $50 will buy backpacks for our readathon classroom, or for you know $100 will buy costumes for all of each cast member of Sound of Music, I don't know, but whatever you can think of, you can definitely come up with ways that you can add descriptions to each of your donations amount. Make your descriptions though clear and to the point. This is not the place to write a dissertation about where the money goes. This is a place where you can just write it something quick, easy, and, and something that will make them want to actually click that, that button and that amount. Then, when you do all of that, you always, you want to make sure that you preview the checkout process. Go through the entire experience to see what your donors are going to be going through. So you want to make sure that it's a quick and easy process. They aren't checking off way too many plate fields. There's definite studies out there that say the more fields that you add, the more opportunity you can lose a donor. And so you definitely want to make sure that it's quick succinct, and it's getting you the information that you need at your organization. You want to make sure that you take a look at the thank you page and at your donation receipts and make sure that that they're clear there to the point. They have giving Tuesday information in there. Then, and, and, and that that they're just meeting your actual needs for the day of your thank you page. So you want to go in when you go into your thank you page you want to go to the dashboard checkout and thank you page. And then it's a simple inline editor. So, so this is what comes up after you make a donation. Thanks, you can embed a video and I know a lot of people think that they're like well we don't have a videographer and we don't have all this fancy stuff. We all right now have a great little camera on our phones. And a lot of times, these thank you videos. You can be you can get them at an event and just have everybody at the event screaming thank you having kids in a classroom screaming thank you. It's just a way to kind of thank people in a simple way, and, and make them realize the impact they're making what their donation. You can also making the edits to your thank you for donating page. You. This is the fastest way to show your gratitude basically because this is an auto responder. This is a minute you hit your hit donate, you're getting this is the first thing that they're going to see. So just acknowledge that just think about that when you're putting your message together. Yeah, this is a big one. Make sure you click save. I don't know how many times I have gone in and made edits to something and I don't click save. And then I have to go and rewrite it again. We've all been there we've all done it and we want to make sure that you guys don't learn from my mistakes and click save. So, not only do people get a thank you message after they donate, but they also get an email receipt. And so you can edit that receipt that they get by clicking dashboard check out donation receipt. You can add a message from your nonprofit, you can automate this by using the receipts you're instantly automating the donor acknowledgement so once again, you make a donate, you get the thank you page and bam, you're already getting the donation receipt in your mailbox receipts should be concise, but this is also a great opportunity, especially for Giving Tuesday to give some post donations calls to actions. So what that means are things like hey, thank you so much for a gift you know how else you can help us, you can share this that you donated on social media, you can challenge five friends to donate. You can. We have these great volunteer opportunities coming up in in December, you come back and volunteer with our organization, you have so many opportunities to get new donors to become more involved in your organization and help raise your money on for your end giving. So take that opportunity to make sure that you edit your donation receipt to meet that those Giving Tuesday possible needs. And then this is an opportunity also. I'm not a big fan of putting up, you know, lengthy dissertation in a receipt, but I do love the opportunity to be able to hyperlink and click on a place where I can see. Okay, tell me more about your organization tell me more about the impact of my donation. Tell me more about your accomplishments. If you need to do it in the receipt itself, you have plenty of opportunities to do it just by letting them click on links and explore on their own. And once again, make sure you click save. So another thing that we want to make sure that all of you do is review your nonprofits settings. So, all of the admins will need access to your profile, you want to make sure that everybody who you want to be an admin. It has access. So make sure that they're added make sure that that everybody has access to all of the tools they need. And make sure you create a backup plan. If something goes wrong. You want to make sure that you are not the only one you are not the only keeper of the keys that there's possibly somebody else that can help you out and just is an admin as well. You want to make sure your URL is customized and then go in cut and paste that URL and different browsers you want to see what they're seeing. And sometimes when we as admins we kind of get into the nuts and bolts too much that we kind of forget about the actual donor process. So make sure that your URLs are working. Discoverability make sure that it is turned on. It helps for people to, they'll be able to search for your organization and find you and make donations. Social sharing options are customized and optimized. Make sure that you have like when you are going through your donor experience click on every single place where there's a possible link. Make sure that every single place is working and it's showing your organization the best way that it can. Make sure your EFT is set up because what's the use of raising money on on giving Tuesday if you don't get the money. So make sure your EFT is set up because that's the easiest way to get some money from your money dispersed to you. And make sure your legal address and legal information is up to date. So that way, all of our information, we all are sharing the exact same information at all times. All right. Are you a returning organization is this your 10. I think the given Tuesday started in 2012 so this would be the 10th giving Tuesday so this is your 10th giving Tuesday. Well, if it is, you should be focusing on retention. So you can check your retention rate on your overview page or your retention reports. And you and we really do believe that you should develop a specific plan for donors who have given before to make sure that they give some time between giving Tuesday and the end of this year. So just look at last year's donors and have a whole plan set up for those people. I'm going to tell you a personal story I know. I just recently helped out an organization. They wanted to get new donors that was really important to the board that they get new donors and they put sent out this mailing and I don't know it was sent out to like 2000 people it's very small organization, but they their board worked hard they got 2000 emails out. And I told them that they should really be focusing on retaining their old donors as well. We had a plan. They said they want to send a mailing in September, and then I said in December, I would like to send another mailing to anybody who got that mailing and still hasn't donated. I'm like, no, no, no, don't do that. So I said, how about this, I'm going to cherry pick 30 people end up these people didn't to the cause I want to make sure that you have that you are able to you're creating your retention plan. You just want to make sure that you give them an opportunity to make sure you're contacting them. Excuse me, I'm sorry I'm seeing people are raising their hands and so now I'm concerned. Hopefully you guys can hear me better. I've got some complaints that I went out for a bit. So, so hopefully you guys can hear me better, and hopefully I will be answering a bunch of these questions at the end of the session. I think that we can just kind of keep plugging along. But if you guys hear any more. If I do start to break up. Just let me know again raise your hands and I'll make sure I check out the Q&A. Okay, thanks. It's easy to track retention throughout the early giving for a little more targeted follow up so once again, you can easily run your retention reports from your dashboard. If you've done this before, and that's the key. And then and then you make sure that you really work on retaining those donors, not just for Giving Tuesday but for your entire end of year of giving one question that just keeps popping up so I just want to ease everybody's piece of mind give you guys peace of mind. I am recording this and you will get the slides of this presentation added and sent to you after we give the presentation is over. Okay. All right, so let's move on and sorry for, I don't know bad internet connection maybe, but hopefully you guys can hear me now. All right. Step three of our of our six steps is use the mighty cause resources. So we have a very robust toolkit that is available to you and these the tools that we have available if you are a brand new to do planning giving Tuesday campaigns. We have tons of people who have tons of experience who have put together some great basics ways that you can use mighty cause ways that you can use best practices. Easy marketing and social media tool kits. We have all sorts of things and it's not just for for you the nonprofit, but we also have like fundraiser tool kit so if you're doing peer to peer fundraising it's something that you can send to your board members or your key stakeholders that are doing fundraising for you for giving Tuesday. So make sure that you're using all of the resources that we have available to you and all of them are easily accessible at giving Tuesday dot mighty cause dot com. And then you just click on resources and you can look at the nonprofit toolkit or any of the other resources. So we have in our toolkit we have case studies I just went through all of this but we have case studies that are from successful nonprofits so like I said we have tons of people have been doing this for a while. Why not if you're going to steal steal from the best. So we're making sure that we gave you some case studies of successful nonprofits. We have planning guides we have email templates we have social media guides we have graphics that you can use and all sorts of different logos and media graphics. And one thing that I swear by I don't know what I did before it was created. But if you are don't have a canva account and that's canva.com. All nonprofits gets to use their tools their graphic design tools for free. But if you aren't using it, get on that right away and I'll make sure I share this at the end as well. Guys, it was super easy as I mentioned to you that you need to have a logo and a banner on your website you can make sure that your your banners are meeting the size requirements your logos look really great and they fit those size requirements. You can just pump type in the size requirements and canva and design it. You can use any upload any of our logos and instantly add giving Tuesday logo to a great picture that you have that's showing impact. So there's all sorts of great ways that you can create your own personal toolkit by using the tools that we are providing for you. If you're new to this, if you're old to this, you pass trainings, we have tons of recordings we have recordings that are going on and webinars that are going on live, but we also have tons recording from the past. If you're new, use the resources and listen to as many recordings as you possibly can. If you're old. I love I still listen to recordings all the time and nowadays with things being available to me on YouTube. I would treat them like I would a podcast or, or an audio book, you know, if I'm sitting around and I need a little company as I'm working, I can put on a YouTube video and who knows something might inspire you. So I hope that you're viewing our past webinars. Our next webinar is going to be about thinking you're giving Tuesday donors and so that is on December 1. So make sure you register for that. And then, like I said, you can watch any of them at your convenience for free. So start scheduling your content now. What I love is I throughout my life, I will come in, and I'll be like so what, what do you guys do for giving Tuesday and they're like we tried that once and we didn't make any money it didn't work and I'm like well what did you do and they're like, well we, we had our website site up and we, we sent, we did a social media post. Okay, interesting. What you need to do is you giving Tuesday is not like the field of dreams it's not if you build the website people will come and throw money at you, you have to kind of work for it, make sure you market. You're giving Tuesday, you're giving Tuesday page and make sure that they they're aware of you. What's great about giving Tuesday is there's tons of national advertising going on about the day. And then it's your responsibility to get people to come to your page. So trust me, just watch every morning talk show that morning, and they're all I guarantee if you have your TV on for 15 minutes you will hear about giving Tuesday because that's what the news is going to cover all the morning talk shows. Okay. Um, now you want people to come to your page so you don't have to do everything the day of the event you can set up a schedule you can set up, you should tell people giving Tuesdays coming up, prepare them for the day. And then on the day of you should be able to segment audiences and send and schedule an email that will send the day of. So you're not sitting there, you know, typing email right there on the day of, you can do all of this ahead of time. So just we have some templates available for you. Just for inspiration you don't have to use a word for word but I know I'm a big person that if I just get that first line written for me, I can kind of do the rest. I have a lot of templates available for you for inspiration. You can segment your list so you hit those key audiences. For example, you returning donors you should be treating differently than people who've never donated before but you think should be donating. It's key volunteers board members, all of that segment your audience and and and it should definitely inspire different ways of giving. You want to include giving Tuesday in your routine emails from now on if you have an email newsletter that goes out. You can have like a little, I always say put a little advertisement or little save the date about giving Tuesday or year and giving Tuesday or call to action on how they can give or whatever you can, but from now on, and all of your from now until the end of the year you should really be working on making sure that all, almost all newsletter type emails include a little information about giving Tuesday. And then, as always, test your emails before sending. And the number one thing is, I know a lot of people who are really great at test when they get an email they test the grammar, and they look at the grammar, and then they never click on any of the links and then of course the minute you send it out to thousands of people, you realize that link is broken or it's not going to the right place. So, testing your email means clicking on every link, making sure it goes to the right place as well. Social media. Social media guide for in depth social media strategy and best practices. It also we have a toolkit that can help you with graphics and once again canva.com I can't I know I shouldn't be selling them so much but they really are great resource for making some some great images really quickly and easily. I've always said that I've, you know, we all have some great pictures that tell a story. And if you can just put slap your logo on there or slap a giving Tuesday logo on that that picture. It adds so much. And it tells such a great story in your social media. Schedule as much as you can in advance. Now this is important. The, there are things that you're going to want to make sure you do with your social media, you should be telling your story, you should be telling people how. How a donation will impact your organization, you should tell, you should be telling people how to give like there's some basics like hey today is giving Tuesday. In the next 24 hours we want to raise our goal, and that's going to support insert our mission and you can impact, you can make an impact by whatever you're called action is including the link that they're going to click in order to donate. And then you're like and to add a sense of urgency, we will, and obviously you don't write to add a sense of urgency. And then you can kind of say we have a matching gifts so every single donation made before noon is going to to be doubled, you, this is now an opportunity to double your donation. You can create a lot of those emails and social media tools before the event even starts. And then on the date of your event. It's fun to kind of, that's what you can kind of add to it and say, hey, we're $100 from this goal or we, we had a goal of raising getting 24 donors before noon and we just need three more donors or you know you can create another sense of urgency at the day of, but it shouldn't be the meat of your con year, your social media content. All right. And I think we just did that sorry about that. Let's set up your day of plan. All right, so your day of management. And trust, I get it. I have been the only person at the nonprofit. So if you can use find some somebody that could possibly help you out, whether it's an intern, a board member, a key volunteer, somebody, but if you can get the help, it helps to delegate and it can be a really. It can be simple delegation it can be like I want to make you are in charge of anything that gets put on Instagram, and you are in charge at I scheduled it you just make sure that these three things go out. You know, when, when they're supposed to go out. And having those extra eyes and having those people that are in charge of small but manageable steps is definitely going to help you out so have a point person for social media for donor questions if people are having issues, making a donation. Well then you're not going to be getting that donation so make sure you have it. So if somebody if something's going wrong and people are unable to donate. It's the person, the key person and you aren't the person stuck in a three hour meeting, and nobody is be able to donate for three hours, you have to make sure that everything is handled. And then you just kind of make sure you're monitoring the donations and like I said, make it exciting check your run reports. Check for goals check for opportunities. Okay, we could really make more money. Maybe I'll send out another social media post right now. Maybe I can send out a quick email. And we can hit a whole new goal before six o'clock at night, you know, there's all sorts of things that you'll quickly learn and you'll get to be a part of the excitement of giving day, or giving Tuesday, and then you're going to want to. Make sure that you take advantage of that. And as I said, short staff, ask a volunteer to help out. There's lots of volunteers that can do this. And I'm a great example, I have helped many new nonprofits that's been my board job is to help nonprofits just with giving Tuesday and I'm happy to do it and I know that there's other people just like me out there. Okay, some day of tips. Great, and celebrate milestones. This is something that I have learned. And so if you're a smaller nonprofit out there. This is definitely something I recommend. To raise $1,000 or more create a challenge to get 24 donors and 24 hours. I do not understand there's no rhyme or reason there's no way that the math works out that 24 donors will equal $1,000. But every organization I've ever worked at it's been a huge percentage if I if I take out all of the events are all the fundraisers that we asked for 20 that got 24 or more donors. It's usually within like 95% of them raised more than $1,000. So I don't know what it is, but something also is very manageable. And it's a little easier sounding and kind of a fun thing to kind of, you know, challenge your board and and tell them to help us get 24 donors and 24 hours. And I can't tell you how many times I'll see giving Tuesday pages, and they have zero donors, and that frustrates me to know when because I'm like, you mean your board can't give $10 each. I think that you, you know, you don't have key volunteers or key stakeholders, or, or, you know, it just, and, and so sometimes, rather than thinking like, okay, we really want to hit a monetary goal that just giving challenging them to ask 24 of their friends or and and make it grow that way is a great way to go. And you want to, as I said before, create social media posts for when you hit certain monetary milestones. That way, if let's say that you had your goal for the day is $10,000 every time you make $1,000 throughout the day. Okay, we got we got a thousand nine thousand ago. You know, just kind of keep keep hitting those milestones, and it adds that sense of fun, and people get excited and they want to make sure that they see if you actually meet the complete goal. So guys on the prize understand when your power hours begin and end to ensure that you have posts and email schedules going out and make sure that you, you have challenges going on throughout the day. And then look for opportunities to engage online. It's kind of funny doing giving days the weird things that I've seen people do and they've taken advantage of I remember somebody had a giving day once. And it was the day of Harry Prince Harry's wedding, or no, the baby was born. And, and, and, and they were just like, Oh, you know, they made kind of a joke about that, because that was going on live and they made a joke that that as a shower gift you can donate to our organization. And, and I've seen lots of things where they've taken advantage of something that's newsworthy or something that's funny that's going on online, and they've used that to engage I'm giving Tuesday, and you can definitely do that too. Okay, plan to follow up. So why should you follow up with your organizations. Well, a quick and sincere follow up from nonprofits increases the odds that donors will make a future gift. It's, it's, I think everybody knows if you have people like a thank you note, and if it's quick and easy and sink and people. If you thank your donors, they're more likely to give. One thing that's really interesting and this is definitely something you can look at if you have mail champ or constant contact or any of those email solutions platforms. Just look at your emails and the how many ones get read. And I can guarantee if they say thank you and the subject line. It's there one of your better. You're the, the percentage of readability is higher. And, and I, once again, it's one of those things. I don't know the reason but people like to read thank you notes. So, so make sure you thank people and and and that's an opportunity to get your mission and your impact out there. In an email that's actually being read. Take thank you messages on social media inspire more gifts. This is something definitely if you guys are having any peer to peer fundraising. This is something that your individual fundraisers your board members, your key stakeholders can definitely do to their friends and say, Hey, Jen, thank you so much and you take Jen, thank you so much for a gift to big sisters. I really appreciate it. The reason why it's so important to kind of do that on social media is not only is it a really nice friendly sweet thing to do, but also if you, if you sent out a letter, let's say to a bunch of your friends, and they see that it's going to pop up the algorithm is going to make that thank you pop up because you think somebody else in your friend group, and that might trigger them to donate to your organization. So, so it's a great way to make it funny to me when I do peer to peer fundraising. Every time I thank somebody on social media. I'll get another somebody will donate there, it will trigger somebody like oh that's right I was going to do that. And so it's an easy way to do it and thank your friends. It's a great way to close loop on your campaign. It keeps your donors engaged. You thank yous don't have to just say thank you that's a great way to showcase. You can give them a year round of how their donation made an impact you can give them a year of showing what you did. This is your opportunity to brag about what you did in 2022 and what your plans are for 2023. So that is a way to keep your donors engaged, and it's a time to start laying the groundwork for your year and fundraising efforts. All right. You want to start stewarding your donors to you want to welcome your new donors, get them and try to create welcome series welcome packets, get them involved in your organizations to see how how much that that one time donation could end up me being leading to volunteer work, it could lead to just getting more involved in your organization. You want to reach out to all of your sustaining supporters, and, and then you also want to make sure that you. If you have a large donation, or a new matching gift you have an opportunity to thank those people see how they can tell them how giving Tuesday went and and see how would they like to do things and support your organization in the future. Okay, and this is, this is, I get this one all the time. What is the least thing that we can do in order to fundraise. I don't have time to add one more thing to my plate here we go. Make sure you scan your existing mighty cause page, make sure that you have updated all of your information. You don't want to send out a page that has 2021 written in some place, or it's talking about dates that don't exist and in 2022. You want to make sure that everything's up to date to schedule at least two social media posts with a link to your profile on November 29 schedule them as soon as possible. And, and they should just automatically go on that way if you don't have a have time the day that day, you at least have social media to posts that are going to be going out there. Send at least one email blast to your subscribers. I recommend sending multiple emails throughout the day, but at least send one that tells them, this is how you can donate this is how you can be a part of our are giving Tuesday campaign. And that way, it's not just the, like I said, if you build that website people will automatically come, you're doing some real marketing and outreach to try to bring those people in. So our next webinar is thinking you're giving Tuesday donors so join us on Thursday, December 1 for our next webinar. And you can learn how to acknowledge those donors and even more register and giving Tuesday dot mighty cause.com. And now I see I have a lot of questions. So let's open up the floor for questions. Hold on one second. All right. Okay, so I am signed up. Oh, what is the design software where that you mentioned. Oh, I think I will mention canva.com. And then another place that you might want to get some of the giving Tuesday logos if you like those hearts that you see that you can also check out giving Tuesday dot org. And of course, our giving Tuesday page here at mighty cause, but giving Tuesday dot org also has some logos and and tools available for you as well. So if somebody here asking about basically asking saying that they don't really use some of their social media and what should they focus on for social media. This one's kind of look, I'm a firm believer if don't just bust out Instagram if you don't use Instagram, just because you want to use Instagram for for giving Tuesday. You know, you check out the demo, the demographics of your donors, and where your audiences, and if you have to focus just on one social media platform. Just looking at those demographics you're going to figure out which one works best. And there and, and to be honest with you, if it's Facebook, that's fine if it's Instagram, that's fine it's Twitter, that's fine. If you want to use all of them, there's definitely on places like who sweet. And I'll type that in that can help you schedule multiple posts. I'm not that great of a fan of those but it is a way that you can post to multiple places at once but I really recommend that you hone in on your demographics to figure out what works for your organization now, and, and just stick with what works for this giving Tuesday and then throughout 2013 you can work on building an audience with your new, a new social media platform. There are a cost for mighty cause. No, it's free. We have transaction free fees for each donor. And then we do have some advanced an advanced platform for like if you want an embeddable form if you branded receipts text to give, so on and so forth and if you're interested in any of that, you can definitely request a demo on our mighty cause website. And we will be happy to talk to you about making sure that you have all of those bells and whistles in time for giving Tuesday. Once again, will these will the slide and video be available to us. Yes, we're going to be setting out these slides and this video to everybody. It's being recorded right now. So you get to hear me ramble on, but it will all be available to you. So should each post include when posting on on social media. Once again, I'm a big thing, how to give, make sure you have your, your URL available there, why to give, make sure you're including your, how you can impact the community. Just the idea of giving Tuesday being 24 hours adds a sense of urgency, but if you can add a sense of urgency, like if by getting a matching gift. That is even better because you can always say, if you donate before noon all donations are doubled, you know, and it makes people donate early and and and that will definitely help. All right. I'm just going through a little bit more. Sorry. Some of these are very one statements so I'm going to answer some of them afterwards and I'll type it I'll stay on after I close this and I'll type in some responses, but I'm trying to get think of anything that would be great for the groups who here. Like, like people have asked questions about fees, and I can definitely send you information about what goes to the fees what I can tell you is. So, when you are asked, when you're a donor, and you're asked to donate donors will be asked whether they would like to cover a transaction fee, and on average more than 90% of our donors agree to cover that transaction fee and for every single time they cover the transaction fee, the nonprofit gets 100% of the donation. So a big percentage it's kind of based on whether your donors will cover that fee or not but they're across the board. And we have learned at mighty cause that like I said over 90% of the donors tend to pay for that transaction fee so you will be able to see that. And when you run your reports you'll be able to see how much was taken out of fees before your donation was dispersed to you. So if you have more than one donor willing to offer a challenge grant. Okay now you're just bragging, but if you are a great opportunity is it's kind of up to you, but you can, you can definitely have different challenges. There's a challenge where it's okay if you donate by everybody who donates by noon is it will get a match up to $3,000. Okay, and now we're going to do our nighttime push everybody who donates from 6pm to midnight can can get a match. You know, you can always add that excitement to it and you can always discuss it with the donors to see like, like kind of brainstorm ideas on ways that you can use your challenge grants to to keep the excitement going for all 24 hours of your giving Um, what is the advantage of registering with mighty cause you're you're part of our platform. If you register with us you get to use our tools and if you where where is if you just register with giving Tuesday. Or you, you don't you're not given an actual platform and a way to donate as easily and for so many of you, you already have a donor page you already did a lot of your leg work because you are coming in. Because you've used you've tested our site you've used our site you've had it for a giving a giving day. And so it's already there and and it's a tremendous benefit because it's tremendous site time saver. There's a lot of here about is there any resources for newbies or rookies on setting up their site. You can definitely like I've given the link to giving Tuesday dot mighty cause calm. And that is definitely available for you there. Let me see here, I'm just going to try to. I'm not the best with the zoom yet. So give me one second and I'm going to show you. If you go to mighty cause calm. Hopefully you can see I'm adding that that to my screen, but if you go to my cause calm. We have a tremendous resources section so this is this isn't even just about giving Tuesday now this is just about our tools and resources. So we have our resources, we have our, our, we have blogs, e library support centers fundraising ideas case studies, all of this, and this is all available for for you. And then I always like to point this out to people, because when you are in the resource so if you are the admin and you are in the resource. There's a little circle at the, at the lower right hand side that has a question mark. And if you click on it, it's going to come up with the most popular questions based on this page. But then it has a place where you can contact our support staff if you need any help or you're really struggling to do things. I. The site is incredibly intuitive, but I get it when you're in there and if you're stressed out and you're brand new, you might have questions. But there are tons of resources that basically tell you how to do what you want to do. And if you if that, if all else fails, you can always contact our support center.