 Hello, my name is Abnish and I'm the Chief Marketing Officer at Vodafone IDA Ltd. The last 18 months has brought upon us a transformational change and accelerated the adoption of the mobile device like never before. With 600 million smartphone consumers and growing exponentially by the minute the need to transform and help deliver solutions and unmatched experiences is a responsibility that all of us marketeers are interested with. I look forward to seeing how brands are innovating and building new paradigms to be able to address this agenda at scale. For me, simple and creative stories told in an engaging and interesting way which have insights at their very heart and deliver performance and engagement at scale are the metrics that I would be evaluating. During the course of this process, I look forward to learning with the large body of work that I would see and evaluate as part of the jury at the Madis. Best of luck and I look forward. Thank you.