 Have you had the experience of posting on social media and then wondering why your posts don't get as much love as the posts that you see other people get? Why is that? The reason why that is is because you have forgotten how the social media algorithm works. Maybe you didn't know about it. So here's how whether you're talking about Twitter or LinkedIn or Facebook or Instagram or most social media platforms. This is generally how the algorithm works. They show you in the newsfeed in the homepage, the posts that are the most popular posts. So in other words, you have to realize that you are looking at only the top 1% of the posts that are available right now. You don't usually see the other 99% of the posts, including from some famous people. Yes. So you're like, how come when I post stuff, it doesn't get this much love? Well, it's like saying how come when I put out a piece of music, it's not in the top 10 pop records. It's ridiculous, but that's we forgot that that's how the algorithm works. So I'm personally experiencing this right now on Twitter. A lot of you probably don't use Twitter. I should say it, by the way, I should include YouTube in that same feeling. Oh, I posted a YouTube video. How come it's not getting dozens, hundreds, thousands, millions of views? Like I see all the YouTube videos get when I surf YouTube. Well, because YouTube shows you that top 1% of the most popular videos that are out there right now. They don't show you all the hard work of everybody else who slaves away in obscurity. Sometimes all of us do that. Even the most successful people sometimes post stuff and they get way less engagement than they expected. Everyone, it's relative for everyone. For you, your range of engagement might be zero to 10. For someone famous, their range of engagement might be 100,000 to a million. And so when they post a video, when someone famous posts a video and they only get 200,000 views, they're like depressed because they usually get 2 million views. Like what's going on? Why is my audience gone? For you, it's like how come I got zero likes at all? So it's relative for everybody. Everybody has their own level of depression or has their own level of trigger for what creates anxiety, depression, discouragement, wanting to quit, etc., etc. But for me right now, it's happening on Twitter where I have 4,000 followers on Twitter and I've been posting for years. To be honest with you, I have not been paying attention to my Twitter strategy for years. I just kind of post there by rote. It's kind of post there because I'm posting something. I post a link. I might as well post it on Twitter too. It's been very brainless for me. And so recently I've gotten more interested in Twitter because of the politic political stuff. So I go on Twitter, I post something and I'm discouraged that nobody responds to me on Twitter. Not a single like, not a single comment, none. You go to my Twitter, check it out. Look at all my posts, nothing, like I'm a nobody, but I have 4,000 followers and I'm still a nobody. Okay. On Facebook, on the other hand, I only have 6,000 followers. You think about 4,000, 6,000 is not that different. But on my Facebook page, I have 6,000 followers and right when I post something within an hour, I at least get a few likes, you know, and then within a day or two, it's usually a few dozen. And so it's like, you know, then my average on Facebook might be somewhere around, who knows, maybe 40 or something like that. And so if I only get 10 likes and I'm discouraged, if I get 60 likes and I celebrate or whatever, but it's, you have to realize that what you're seeing in the newsfeed is not what most people are doing, which everyone else, just like you, is slaving away in obscurity. Everyone else is doing the same thing most of the time. And only once in a while one of their things pop and that's what you see. And you engage with it and they get even more excited. And so here's what I want you to try. Next time you go on. And in fact, I'm using zoom so I might as well show you my screen. And if you'll just give me a moment, I will do that right now. So if you go, I'm just going to show, you know, if you go on, except there are some things where you have clicked on see first. And so those you always see first on Facebook, but there are other things that you don't see. You don't see first. So, so for example, you know, this is a gorgeous picture of her family. And so it's just getting lots of love and likes 18 right now if you go to her profile normally hi Caroline. If you go to her profile normally. Okay, so this is 18 likes. Two likes. You see, 18 is not usually how much she gets. Now there's only two. Right. This one, only one. Right. So if your comments, one like one share, oh my God, you know, was there like zero comments. It just keeps going for years now. And so to be honest right now I'm discouraged about Twitter, but I've been doing it for years now I'm actually paying attention to it and figure out, figure it figure out, figure out what this what the system is. But but the truth is, like I said, even if I go to any person. Okay, this person has 372 likes as an example, right and 10 comments. Well, does that mean she's always that popular well let's go take a look. Okay, let's go to let's go look at see I'm really into the Yang, Andrew Yang right now so that's why I follow Twitter I'm really excited about about him. But look, 15 not not hundreds. Right. And then let's look at another thing, one like 17 hours ago, one like 19 hours ago only four likes, right 101. Okay, great. But see most of 372, but see most of her stuff only has a few likes, if anything. Now of course if you post about Andrew Yang or Yang gang, you're going to start getting likes on on Twitter that's because Andrew Yang pretty much dominates Twitter and YouTube. These days, in terms of comments and stuff. But that's not why I like him I like him because of because of his character, his policies, etc. But, but, but here's, here's my, my point is not my point ironically the point I'm trying to make here is not that you should try to get more likes and comments and shares. So let me let me tell you what my point is here. My point is, if you compare your not your, your, your ongoing posts with how much engagement you're getting with your ongoing stuff with what you're seeing on the home screen of Facebook or YouTube or Twitter or name the social media platform you want. Okay. So you are going to get discouraged. Stop comparing most of your posts. Stop comparing all of your posts any of your posts with the kind of likes and shares and comments that are that you're seeing in the homepage because the homepage is only the popular stuff. You go to that person's profile and you look at their stuff most of their stuff is not that popular it's only once in a while something pops. You're seeing with you once in a while something you post will pop. You just don't know when you just don't know when now you kind of, there are, of course, tricks. People either use these tricks consciously or unconsciously a lot of times it's unconscious but one of the tricks is to post pictures of people, but post a picture of yourself, you're going to get lots of likes, people recognize your face they recognize you, and they just like things that they recognize. Okay. Post something controversial you'll get lots of comments. Right so there are certain tricks that we use consciously or unconsciously to try to get validation to try to get engagement. But the point number one point is to stop comparing how much engagement you're getting to the normal news feed or the normal Twitter feed or normal YouTube feed that you're seeing, because it's not fair. You're comparing your normal stuff with everyone else's best hits, and everyone else only has one best hit every now and then. Okay, just like you you might have a good best hit every now and then. For some of us it's only once every few months. For some of us it's once every few days, but that depends on how often you post. Okay depends on how often you post so how many in terms of how many hits do you have. If you have lots of hits I mean if you have lots of, lots of at bats if you have lots of opportunities to give yourself a lot of opportunity by posting a lot, then you'll have one of them is more likely to go viral. Okay. That's my first point but my second point really is that if you are posting in hopes of a best hit. You will be discouraged 99% of the time or 90% of the time or however what whatever your ratio happens to be, you will be discouraged most of the time. And worse than being discouraged is this in my opinion, worse than being discouraged is you're always going to be grasping emotionally grasping like oh I'm doing this to get some kind of comments. I'm doing this to get some kind of reaction from people. Whenever you do that, you're trying to get validation you're trying to get praise you're trying to get some reaction. Every time you do that, you lose a little bit of your authentic power. Every time you do that, you are trying to live based on external approval, rather than finding an internal locus of motivation. Secondly, besides losing your authentic power, you're also that the world is missing out on your unique creativity, because your unique creativity is sometimes and maybe oftentimes not going to be resonant with most people. That's what makes you a uniquely creative person. What is unique is therefore not recognized by the does that make sense. Let me, let me make this super clear. People like what they recognize people comment and share what they recognize. So if you're being unique, which is adding a unique contribution the world, you might not get recognized for a while. That's what you'll see until until you build an audience of true fans on that platform. Like I am grateful on Facebook. On my Facebook business page, short Facebook comm slash George Cal community. I have two Facebook pages one is my business page, one is my personal page my business page is really where my true fans are Facebook comm slash George Cal community right. I have a true fan base there on Twitter I have no true fan base at all, like it's been built years and years ago before I really understood authentic marketing and I was just building people, you know, gathering people there and it was not authentic. When I built it 10 years ago, YouTube, I have an authentic fan base of like 30 people. It says I have 3000 subscribers but really only 30 of you on YouTube are watching my videos. Okay, so thank you for the 30 of you who are watching. On Instagram, I have an authentic fan base of maybe 50 to 100 people even though I have 1000 followers there. So it's like, when you, when you finally build an authentic fan base, then you will just be getting engagement all the time. And then then then you become somebody who has a higher relative like oh, I'm, you know, I'm more encouraged when I get 50 likes instead of just only 20 or whatever you know what I mean so it's. So do not lose your authentic power because that is the most valuable thing you can contribute in the long term, because if you're always giving away your authentic power and living based on external approval, then you will eventually become just like everybody else. And then you will eventually kind of meld in and, and just become just just another provider in your industry that's not, that's nothing, nothing really special. But if you keep on gathering your authentic power, and how here's how you gather authentic power. Before you post on social media. Not to like, Oh, I hope this gets reactions. What do I need to do to make sure this gets reactions do I need to post image of a cute cat cute dog cute baby, post a picture of myself. Okay, because people recognize me and they'll like me. Do I need to say something super clever in the title. See, all this stuff is just giving away your power. Okay. It's not really resonant for you. Okay, so the first step is to source your authentic power. That's the first and however you do that for me it's doing my energy reboot, which I've talked about many times and you don't know Google energy energy reboot George cow and you'll see how I do it. I source my authentic power source. Where is my source of infinite worth, because as a human being, I am either worth infinite, or I am worth nothing because there is no self. Okay, so it's like, you have to decide one or the other or maybe it's both. But where do you source your infinite worth, you cannot put your infinite, you cannot put yourself worth on how many likes you're going to get in the next post. You're going to, you're going to be, you're going to, you know, go be depressed. You can't do that. But that's what we forget, because that's what society has taught us oh we success is what other people say is successful. Now, success is what we define. That's what I remember I'm here to remind that's what authentic means, you get to define what success means for you what happiness means for you. The first step is to source this is a spiritual practice is the first. Right. So it's nothing you just do once and now you're good for the rest of your life you do it as a practice, many times a day if you if you need to. That's step one, step two, go ahead and post something based on your authentic truth, not based on oh I think this is going to be popular because this is now based on your authentic truth this is what I believe in. This is what excites me right now this is what I'm inspired by right now this is, this is a problem I'm really thinking through right now. This is something I think will serve you authentically I don't know if it will or not I don't care if you give me likes or not from that place is where you post. Okay, source yourself energetically post from your authentic truth and and here's a step three that's super important. You do something else. Don't sit there and wait and check. I wonder who's going to be the first like her wonder who's going to. And I'll tell you I am making this video in part from for myself. I need to watch this video to because especially when I'm on Twitter I get super desperate. And I got to remind myself this is why I'm making the video I'm like, I over the past few weeks as I've gotten gotten more involved in the Yang gang Twitter stuff. I'm like, God I'm getting desperate again. I'm feeling I'm feeling the grass penis, I'm feeling the yearning for validation and I know I'm aware. Oh, that's, I'm losing my power here. And on on Facebook sometimes like like I'm like that too. So if you see me making the Facebook live video and right afterwards I'm like liking or loving your comment. I've just lost some of my ground in this. I'm not perfect. So I'm reminding myself after I make this Facebook live videos stop. Don't check for the likes and loves and like, you know, and go do something else now. Step three, go do something else. Don't check. Okay. And step four is only check your engagement. Occasionally by occasionally it could mean even once a week. It could mean a day later. Okay, it could mean eight hours later or four hours later but it's not immediate. So you're you're you're you're checking with some spaciousness between when you post it and when you're checking so that you're not tying your sense of happiness and your sense of accept being accepted to what you just posted. That's every time you do that you do lose. Okay, you lose your power, you lose your ground in this. So give yourself that spaciousness whether it's four hours eight hours a day, or seven days or two weeks or whatever, before you check the engagement on that post. If you check for an engagement what you're looking for is you're really comparing it. You're not saying oh I'm a good person, or I'm a smart person or I'm a clever person that you've just lost your power again. But what you're checking for is you're checking more from this point of view of curiosity. I want you to take on curiosity and go, huh, it's not interesting. The idea is that this one got zero likes. Oh, okay, all right. That means this topic is something that is ahead. I'm ahead of my time. I'm like a Buckminster Fuller I'm ahead of my time you know and, and in the future they they will finally understand because in the future, especially with AI, AI will be able to consume all the information and finally understand how unique you are. So in that far future you'll finally be understood for that post, but, but, but if or they got a lot of likes above average. So, so in other words, step four is when you are checking with enough spaciousness. You are comparing your own posts, you're not comparing how good you are, you're comparing the metrics of your own posts like oh, look at this last post compared to the last few posts. Does it do better or worse in terms of the reactions and comments and shares. Oh, if it did better that means this topic is something that my audience feels that they recognize, or that they feel served by, or that really excites them. Okay, so keep note that in mind or write that down or wherever you need to say, do I want to now that I understand that this topic is better for my audience and then the other topics that I usually do. I can make a choice to say do I want to do more like that because I know if I do more like that it will probably get more engagement as well. Being careful not to tie myself worth that. But doing it in service to say okay, if I want to serve my audience better maybe I should do more of that because they feel more served by it. Not, but, but don't do it because oh I think I'm going to get more engagement because then I'll feel like a better. I'll feel like a smarter and more popular person. Do it because do post more like that. If it's genuinely more in service of your audience. Okay, and don't do it if it's because you'll feel better about yourself. So I hope this is helpful. I was going to say let me know the any questions or comments, but I'm going to to not say that especially for this video. And I'm not going to check for the live. I usually, I think it's a it's a courteous thing to do on a live video to go and check and say thank you so and so so and so for joining me. So I usually do that for all my videos but for this video I'm purposely not going to do that not that doing that is that thing I'll do that going forward. But for this video I'm going to almost set a stricter boundary than I usually do, and then and not check to see who's watching this. The benefits of streaming to Facebook or YouTube using zoom, so that I don't see how many viewers and how many likeers. You know, that's one of the things I like about streaming through zoom so that I'm only seeing. I'm not seeing any engagement right now I'm just, I'm just making this video. So, I hope this helps, because it's of service to you not because I'll feel better about myself. And anyway, I really do hope this helps. Until the next video, I hope you'll give you'll give these steps a try. And I hope it helps you to step more into your authentic power when you're on social media. All right.