 Hey, what's gonna guys welcome to a new video? So the topic of this one then I want to discuss with you guys a five dollar Facebook ads and whether they still work in 2019 now the first place I want to start with just in case you're new to Facebook ads new to e-commerce and five dollar Facebook ads This premise of spending five dollars per day is by no means a brand new strategy And just to kind of illustrate this a simple search on YouTube for five dollar Facebook ads I've listed all the videos in chronological order and if we just scroll to the very bottom To the point where we get no more results You can see that people have been talking about five dollar Facebook ads for over two years And that's only as far back as YouTube will let me go. Hey, what's up guys? Sorry to interrupt the video I just completely forgot to mention in the intro as always I am giving away a free one-to-one consultation call with me in this video So a chance to speak to me one-to-one and ask me any questions about your Shopify store or Facebook ads Whatever it is if that's something then that you want a chance to win All you have to do is simply like the video and leave a comment down below And if you commented on yesterday's video, just make sure you stay tuned to the end of this one where the winner will be announced And with that being said then let's get straight back into it The next thing I want to show you guys then is the Facebook business help center or at least that's what I call it Which is basically where Facebook give recommendations and advice in how to use their platform when it comes to advertising and it gives you insights into the way the Algorithm works as well So I want to show you this point just probably because it's gonna in terms of the Calculations and points I make later on in the video then this is going to be relevant So you need to see this so Facebook here You can clearly see that they recommend themselves that when optimizing for rare as a result For example conversions, they're rarer than page or link clicks Keep in mind that we recommend getting 50 optimization events within your conversion window per week So what that means then is that if you're choosing purchase as a conversion objective if you're not getting at least 50 of those per week then your ad sets are going to optimize for delivery This has to be the second most important thing here as well is they have to happen within your conversion window per week So as it explains here, but just in case it doesn't make sense Then if you choose one day click or view if somebody clicks on your ad But then comes back two days later to purchase that product They're not going to be included within that count of 50 So if you choose a seven day click or view then no matter when they come back as long as it's within those seven days They're going to be counted towards the 50 and therefore there's going to be more people counted towards that 50 and better chance of your Ad sets being optimized. So that's typically why when I'm running ad sets, especially on a smaller budget I will always always always choose seven day click or one day view. So why is that so important? Then why did you guys need to see that because when you reverse engineer the numbers it tells you you can work out Essentially what you need to be achieving per conversion for your ad sets to deliver properly So if we're spending five dollars per day times that by seven days in a week, that's thirty five dollars per week Divide that thirty five dollars by the fifty conversions that we need now bear in mind That's a very minimum then that equals seventy cents or seventy P per conversion So what exactly does that mean? It means that if you're not achieving seventy cents or cheaper per the conversion objective that you're optimizing for then your ads are not optimizing and Therefore, you're not going to be getting the optimal results Therefore then five dollar Facebook ads are not an official way to run purchase campaigns Now there's going to be an argument for stand with five dollar Facebook ads Purchase campaigns to test an audience But again, this doesn't really make sense either because when you're testing an audience The idea is to get as much data back as possible So you can make a judgment on that audience before you go ahead and start to scale it So why would you start with a purchase campaign because the purchase campaigns are a lot more expensive? They're the most expensive campaigns you can run when it comes to getting involved with Facebook ads running campaigns running ad sets Then you have to boil it down to the bare bones to the very beginning and you have to think about what is your optimal goal? What are you trying to do with this particular ad set? Are you simply testing an audience trying to get as much data back as possible? So you can make a decision on whether you want to scale that in a purchase campaign Are you trying to make sales and actually go attacks an audience straight away and try and make as much money as possible? You have to have a clear goal for every single ad set And this is why it doesn't make sense and to use five dollar purchase campaigns to test an audience because the data is so expensive You can use other Objectives campaign objectives and get a ton more data back for a lot cheaper as it says here And so just to kind of demonstrate this I'm going to go into my ad manager account And I'm just setting up a campaign a conversion campaign as anybody would I'm going to go ahead and click continue And just to kind of prove it to you guys I'm going to scroll all the way to the bottom so you can see all of this is standard is blank There's no detailed tags in his automatic placements and the daily budget is 20 pounds And if we just take a look on the right-hand side, we can see that the reach at a very max Then is 7.9 thousand people now if I just go back to the campaign objective again and choose traffic Go ahead click continue and Again, just kind of illustrate to you guys everything is blank everything standard We've got a 20 pound daily budget again the reach now is up to 50,000 people So you can see even though you're spending the exact same money the amount of data the amount of impressions Pretty much just everything you do within a traffic campaign You're just going to get a ton more information back another point to consider then is that Facebook is a bidding platform And five dollar Facebook ads are very popular. The chances are you watching this video This isn't the first time you've heard about the five dollar Facebook ad strategy So if there's a ton of people using five dollar Facebook ads and you're using five dollar Facebook ads then then essentially you have to rely on your Add engagement i.e. the relevant scores if you're going to outbid someone and get those favorable impressions because if everybody's using five dollar Facebook ads Then that's the only kind of other thing that Facebook gauges when it comes to who gets like the peak of the bunch when it comes to an Audience essentially they want two things They want to make as much money as possible and they want to provide the best experience possible for their users as well So they're the two key indicators number one is how much money somebody's willing to spend But then also the ad itself has to have really good engagement rates because they don't just want to keep putting out Really poor ads because that's going to reduce the user experience So if you're using five dollar Facebook ads the same as everybody else Then you that's you're pretty much your only option is you have to rely on the fact that your ad is going to perform better Than everybody else is because it's going to get better engagement all things considered then what exactly does this all mean? So number one then you need a higher budget when running purchase campaigns for two reasons number one to outbid everybody else If everybody's using five dollar Facebook ads simply increasing your budget to ten dollars that tells Facebook You're willing to spend double the amount of them So even though your ad might have a slightly lower relevant score and not quite as much engagement Then the fact that your budget is higher than everybody else's might just push your ad and give you that favorable pick of the bunch Or pick of the audience it just increases your chances of getting the better results and number two then to help your ad set Actually optimize the more you spend the more chances you have of conversions towards that 50 conversions a week And therefore the better chance you have of your ad set actually Optimizing and bringing the best results possible for that particular audience So all that means so then guys is there actually a place of five dollar Facebook ads then when it comes to advertising on Facebook? And the answer to this is yes, but only testing wise in my opinion now the reason I've put that in my opinion in brackets is because I'm not saying I'm not just hating on five dollar Facebook ads purchase campaigns Most specifically saying nobody can get good results running five dollar Facebook ad purchase campaigns because that's not the truth At the end of the day it comes down to testing seeing what happens But me personally then I only ever use five dollars as a budget if it's within a traffic campaign and I'm testing an audience But one key thing then to keep in mind is that when you are testing an audience and running traffic campaigns Just make sure you pick a quality audience ie the audience you want to sell to and will later on purchase campaigns for so typically then just kind of give you a brief explanation of how I go about doing things is that Instead of running purchase campaigns and 10 different ad sets Then it will be in a traffic campaign instead and because the data is so much cheaper Then I'll go ahead and test 20 25 different audiences or run them for two three days The thing with a traffic campaign as well is they tend to optimize and settle down pretty quickly But you've probably seen yourself with conversion campaigns is that one day you could have two sales the next day You could have one sale then the next three days you could have zero sales They're very inconsistent unless you start spending big numbers big budgets whereas traffic campaigns are usually pretty consistent from day one So you don't have to win them for as long either you can run them for a day or two and the results tend to be pretty Consistent within those first few hours that will typically be the results that you achieve for the next couple of days as well So you you almost get that immediate answer to an audience of whether it's going to be a successful one or not And then once you've picked out like the select few audiences that perform in better than everyone else Then I'll simply just duplicate them into a CBO purchase campaign or just into a normal purchase campaign And therefore I can just focus the bulk majority of my advertising budget on those select few audiences That I know already work and with that being said then guys I'm going to wrap the video up there one thing I want you guys to do is comment your opinion on this video down below At the end of the day, everybody has a different point view Everybody has a different opinion, but what it boils down to then is whatever works for you Whatever works for you. It's going to be different to me. So it'd be interesting to get your guys's point of view Next thing I want to say then is if you're still watching the video, then thank you very much I really really really appreciate the support recently. It's been absolutely awesome with recently just surpassed 6,000 subscribers as well Which is just pretty mind-blowing to be honest. So thank you very much All I ask then is that if you do if you did like this video Then please of course leave a like and if you want to be entered for that one-to-one Draw to win a call with me and then just make sure you leave a comment down below as well I've that being said then let's get into announcing the winner of the previous video. What's going on guys? So here we are then on my previous video product research strategy brand of 2019 So if you haven't seen it yet, make sure you go check it out. Anyway, I'm just gonna take you where I well Then top left head over to our random comment picker Get YouTube comments 42 unique comments, which is actually a lot. So thank you very much The support as I just mentioned has just been pretty mind-blowing and one of the previous Of the previous video then is this person here. So thank you very much for your comment Make sure you reach out on Instagram We can get that call arranged and guys for everybody who tried and entered the draw But didn't win then unlucky to you However, if you do want to just get straight down to business and book call right away He can do so just make sure you check out the links in the video description below and without missing guys Thanks again for tuning in and I'll see you all tomorrow