 So as a youtuber who's very new compared to some of the other people out there like Mr. Kesey Neistat or Philip DeFranco, but I still have a concern about all the demonetized YouTube videos and I've been hit with this as well for complete randomness I'm happy that you know I'm very non-controversial and boring as far as advertisers concerned because I just do tech videos So that's not anything that they generally hit me for demonetization is but they randomly seem to and they have a new request for review Which is cool, and I just had one remonetized that have request reviews I have no idea why it was demonetized and I really get the sentiment and I'm glad that they're helping give a voice these large YouTubers such as Kesey Neistat or Philip DeFranco and they're really talking about how YouTube could be more open and more transparent. We would love that all of us as youtubers as me as a really small one I'm glad these place of these big guys are really taking care of it But I one thing they don't talk about is I think the problem is a little different than they perceive it So we I agree with everything they say about the community and YouTube being more transparent and you know Following rules that they set forth we understand there's going to be rules But I think the crux of the problem is YouTube Necessarily they're kind of caught in it. They are part of the problem, but the problem comes down to advertisers and Here's how I perceive it from a business standpoint YouTube does not want to run a video without ads cost the money So it's not that they're doing it to not pay us it costs money every time you click play. There's servers. There's data That is money. So why would they run one without ads? They don't have an ad suitable for your video or the advertiser perceive something in your video is something that is non-representative of their brand That's fine. I get that but that obviously means there's not enough Advertisers and here's just some numbers that throw out there. So this is according to tube filter that And we're not super clear exactly how much revenue That they make over at YouTube because they don't break it out separate from Google who owns YouTube But according to them, it's roughly five point six billion. You're like, wow, that's a lot of money And I I don't have five point six billion So I can say that's a lot of money But that's we know the primary in source because they do sell YouTube red subscriptions, but still ad revenue is their primary income This was TV revenue and in 2016 These are some predictions of going up and we realize that they're going They're changing more digital marketing, but just TV 70 billion dollars in ads So Google only getting five point six billion of that ad revenue You can see a large discrepancy which for me just for business standpoint and I have YouTube red So I don't really see ads it when I do I notice it's the same stupid ad all the time That drives me crazy but that's telling of a problem in the business model not really to see the model of business just that these companies Haven't moved over there and if they don't have a lot of advertisers YouTube has to Obey the rules of the few advertisers because they don't want to lose them They don't have as many as there are in other markets TV still at 70 billion in 2016 YouTube overall took in five point TV is not the only place advertisements are done We you know advertisers spend money on billboards and all kinds of other things look at Facebook's revenue That's where a lot when they say digital marketing We realize a lot of it's going to Google ads and Facebook ads and everything else And in a piece of it does go to YouTube to run on some of those ads But they don't have that kind of money if you threw 70 billion dollars into YouTube that probably would mean there's a wider variety of Advertisers so if one advertiser doesn't like your video There's another advertiser that does and I don't see anyone really talk about this But I think what we really need is the advertisers to come to the table and realize that YouTube is a good platform to advertise on but there's a reason they're not there they Realize YouTube represents a younger demographic and the younger demographic they don't always have as much money So it's not even that they're a little bit harder to sell things to because figuring out what they want if they don't have the money to buy it They're not a good target audience no matter what and like I you know the Disney it may be on their advertising To have kids who bug their parents to take them to Disney But you all of the bigger picture of all the other ads for things that need to be put on there So that being said I think this is just the other side of it and I'm really keeping up with this because I mean right now I'm lucky. I just got this one remodeled for whatever reason apparently talking about a flaw in WP2 security was Had to be set for reviews. So I asked for review and they approved it, which is good And I don't have near the views. I mean I'm excited to have 4,000 views and something in October 2017 This was just from yesterday. He's got 1.59 million views You know it's amazing content Casey does a great job But obviously as I scale up my concerns become even bigger as I do make some money from YouTube It's not the my primary income at all So it's not like this is gonna stop me from making videos because I really enjoy making videos and I would I don't tell you too I probably do this anyways and if I was gonna pay that is really like sharing information and interacting with the community But it's just as a concern. I'm really hoping YouTube Help solve the problem But I think the problem is not gonna be solved directly by YouTube other than our transparency problems Which really gonna come to the tables as YouTube matures and at just the act of it more and more people on YouTube We're all getting older. We're moving into the target demographic of more advertisers So as the ad revenue comes in and more variety of advertisers Start advertising on the YouTube platform that will mean you to have more ad sources and if a Fender doesn't like a video. No problem We have all these other advertisers that would like to be shown in your video So ad variety is really where it's gonna come and the platform mature So I think this is the bigger picture of it I just don't these guys I don't really see them talking as much about that but when you only have a few advertisers and There's 70 billion going to TV, but only 5.6 billion going to YouTube They have some control and influence over YouTube because I understand one thing about YouTube They want to run ads If they don't run ads they don't make money that video has to play or the platform doesn't work and People won't go back there for the ones that do have ads So they have to run all the videos without ads that don't make them money Trust me YouTube would love to have an ad on every single one. So I don't blame them for it I just think these advertisers have too much poll over YouTube and that's kind of the crux of the problem I don't see any easy solution. I wish YouTube would be more forthcoming about it But maybe they don't want to show their hand and realize that yeah We're being strong armed by the few advertisers we have and if we don't have that money We can't have the channel and you won't have YouTube. So that's my thoughts on this I just wanted I wasn't gonna touch on it But it's really after going through and have to read add another video To get monetized I got kind of agitated and watching all these guys watch Casey Neistat's on it Watch Philip DeFranco's on a leave a link below They they do a great job with the overall problem and talking about it But I just want to have my thoughts on there about the YouTube needs more advertisers I mean, that's really what would solve this problem. Alright, thanks for watching if you like to content here like and subscribe