 Inside the Cube here, I'm John Furrier with SiliconANGLE.com, with my cohost Dave Vellante from wikibond.org. And Paul Vlavos here has joined us inside the Cube, inventor of the site deck. We just saw a little demo of it, and we'll talk about it from LA, Hollywood. You've been around. You've been an extra in movies. We had a great conversation last night talking about your different inventions. You won an Oscar. Oh, my mis-bent youth. I mean, my mis-bent youth. Then you won an Oscar? Yes. OK, you're in the heritage of inventing the blue screen. You're dead. Certainly part of that change. Part of that change. Great. Get to what it is today. So you know a little bit about visual technologies. Before we get to the site deck, I want to tell the folks out there some of the key trends around visualization. Obviously, the virtual world that we live in, chat, et cetera, maybe some Skype, pretty one-dimensional. There are things out there like Second Life and other varieties, but the visual web really hasn't really stepped up yet to achieve its potential. So what's your vision on that? Well, let's think about it. We've had nearly 100 years of development of a visual medium that we call no-motion pictures. And there has been a technology that's grown up and has become continually more sophisticated in the kinds of concretizing of people's visions. And with the digital revolution, it even went on steroids. And so we find that we've got people that are able to actually render creatures that don't even exist and do it rather quickly. And so we've all become very, very used to turning on a monitor and being bombarded by the most amazing visuals that just draw you in. And you just, I mean, you will pay to see it. Well, you're unveiling the Site Deck product, which had a great way to demo it last night with you. Site Deck is your innovation, your invention. Your company is launching it here at Intel, Intel's booth. Talk about the product, and then let's go into a demo. And I just want to say, from my standpoint, I think this is such a game changer in the sense that it allows anyone who can afford it, it's not too expensive, to have their own studio-like environment to be like a CNN corporation or someone else. It could be a SiliconANGLE.tv. It could be anybody. But you're bringing this down to a price point and product ease of use, usability, where it's viable. What we see, of course, is that with the explosion of what you're calling the social media and so forth and bringing down the cost of cameras, storage, distribution, if you will, one of the problems, one of the things that's missing is trying to duplicate what we see from the professional world. It's that visual content that has a real drama and impact. I mean, we're watching Talking Heads, primarily. And when we see a PowerPoint, even though they might have gone to a lot of trouble to create some really nice graphics, the human element is just a box in the corner or just a voiceover. Otherwise, you're just looking at handheld cameras. So when you think about it, we say, well, how are we going to go about getting the average person to mount what appears to be something actually professional? And the purpose of the site deck is to do more than just combine it, but it was created in a way where I can plant this thing in people's natural environments so we can capture that thing about, you know. The magic of natural. The magic of the everyday human being, because we all occupy somewhere in our lives where, you know, we have achieved some success whether it be an instructor, a sales guy, a training guy, a CEO, you know, in our natural environment. It's a lot of technology and inside the hardware and a screen, right? Well, it's a hardware solution. Consists of the specialized screens of 6x11. We'll get up and look at it in a second. The one behind us, folks, is the screen. It's been called in the industry a epiphany wall by insiders. Oh, that's us. Thank you for that. It's a specialized camera that we manufacture and then the processor that's in the server, a compositing station, if you will, is also a part of the process. So it, like I say, it is a hardware solution. But what it allows for, by planting these things in people's natural environments, in applications where they have the normal audience they're used to dealing with, it provides you an opportunity to make a presentation to the people in the room, unlike a blue screen, which is just impossible. And at the same time, you're actually producing the same kind of quality you'd get with a blue screen with a, yeah. So the secret sauce is the camera and the screen itself. And the compositing station of the server, yes. Okay, enabled by lower cost processing and very high speed processing. That's right. What about the software content? That's up to you. So I layer my software on top of it. What we're talking about here is less of an emphasis on post-production, which is very costly and requires a great deal of skill and talent and moving it into a pre-production phase. So, you know, the content that I want to utilize, I'll generate it up front. And when I get up to perform, you know, I'm actually manipulating the data that I need and notating and so forth. And there's a lot of other tricks that you can, that we've built into it, handles that allow you to do other visual effects. So just bring your own app. I could, whether it's PowerPoint or some kind of video application, whatever I want in real time. And it's up and going. Give your hands that experience. You know, look, we've seen a lot of attempts, sort of things like this, with Apple's got a difference keer built in and we've seen others take, connect and do a depth type keying and the rest of it. But everybody's working blind when they do that and the quality is low. And it really doesn't work in the atmosphere where I've got my normal audience, you know, because that's a big part of it. Whether, you know, whatever you're doing, you're typically making a presentation to some group of people. So let's take a look at this. Let's go to demo. So you're watching the site deck or the epiphany walls we were calling it last night where experience is happening in action. So in the screen, it's not just a projection like a smart board. It's a new product that allows you to interact directly with other productive produced elements. So, you know, we're standing here. I'm standing in front of this wall. Now I've actually got another one over here. Can I stand up? Oh, there. Yeah, why don't you? And over on this screen, there's a, you know, two of these site decks. Now, Dave goes over there. There he is. So now Dave has now joined us on the screen standing in front of his site deck. So Dave's on a different screen. Now we're on one screen to the viewers. Right. And he's, this could be in another room in another city and another country in some place. And what this does is allows us to interact because I'm actually seeing him on my screen and he's seeing us. So, I mean, I could literally reach out and we could do a virtual handshake. So it, you know, because we can actually see each other and our eye lines work. So it takes telepresence concept of video and integrates it into a software environment a lot of motion pictured already. Well, you know what happens when you do a telepresence. You've got one of those situations where it's meant to be meeting room technology and we get to sit and have a face-to-face conversation with the people in another location. The problem is it's okay. And that's great. Well, this doesn't replace that. But at one point we get around to the part where let's do the presentation now. Let's look at the, what did you bring? And so it's always graphics of some sorts. And that's when it all kind of falls apart. So you've been deploying this in schools and what's your vision for the use cases? I see a lot of use cases. You know, I mean, it's like, I can touch this screen. You know, I can do things like, you know, I can draw on the screen. I can move data because I'm actually controlling. You're bringing power points and some other technology. Yeah, because I'm actually controlling the cursor with my hands. So anything I can do sitting at the computer, I can do physically up here, dragging and dropping things. You know, it's just, there's, I am also able to put a whole series of prompt information on this screen that I can see, but it's not on the output. Which is very important because the whole point of this is to give the non-professional an opportunity to look professional. So huge collaboration opportunities plus the ability to just build new media products. You know, it has so many applications. It's gonna be used in so many ways in colleges. They're already using it for lecture capture. I think that this is an excellent training device. Healthcare. I could see this potentially in operating room if you have the right environment, the right cameras for training purposes. You know, it's funny how everybody develops products based upon trying to answer some type of special need. And the one that I saw is, you can't take a guy who's really brilliant at what he does, take him out of his natural element and try to photograph something that is dynamically visually interesting by bringing him into a stage in front of a blue screen with strong heavy lights with a crew standing around that's disinterested in what he's really saying and expect him to give the kind of performance that you would see if he was actually in his natural element. And Dave, the other thing I see too, like corporations doing press releases in the old way of disseminating information out to their base, have been very successful with theCUBE and working with us broadcasting. But this could be an element where every company could have their own CNN-like environment for earnings calls, for product launches, for any kind of broadcast in a kind of a production value way. Well, the keys can be remote. You can be, like you said, in other rooms. Right, up to four rooms can be connected. At distance? Doesn't matter. So, by coastal, worldwide, global announcements. It's huge potential, yeah. Now, you know, think about what we've got here. This is actually a front projection that's on here. You know, one of the things I've tried to do is create a situation where I can get an effect of a studio without studio lighting. So, we're in a front projection, yet we have no projection on our bodies. All right. Okay, so it makes it comfortable to be here. At the same time, though, I'm able to actually use the projector as a lighting source to augment the natural lights that are in the room. And so, in this way, you can always plant it anywhere and you've got a full-blown production studio in your hands that avoids all the need for production. Paul, thanks so much for sharing that with us. We're on the clock here. Thank you for coming and sharing. Fantastic innovations. It's a pleasure to meet you. Great to meet you in person. Paul, inventor of the epiphany wall, as I call it. We were calling it last night, or the site deck. If you call these guys up at IMAT and Ultimat, tell them theCUBE sent you and you get a 10% discount on your next purchase. Just mark it up and it's 10% won't matter.