 What is up everybody? Welcome back to the channel. I just wanted to turn this email Into an actual video. I wanted to turn it turn it into a piece of valuable Content for you guys because I think this stuff's important So rather than me just sitting here and analyzing this and replying to the email all by myself I wanted to bring you guys with me. All right, so Receive this this email. This is a client of mine, right Luanne fired up Super fired up has been in the industry has been perfecting her craft for literally the past 30 plus years 35 years She's been in in her industry serving her community doing deals building a business real estate and And and and and has been so successful offline, right? But on social media, obviously, you know, she's not quite there yet. And so she is just that type of person Also that type of client That actually wants to learn like she you have some clients or you I have some clients that just say, hey David Here's a budget. Go have fun. Go crush it as long as you're bringing in leads. That's all that matters Right. I have some clients that just leave me alone And that's cool And then I have some clients that are super super super involved where they literally want to know everything You know how like in your guys is like let's say for example, you're a real estate agent or let's say you're a You're you're you're in the mortgage industry like your loan originator Or even if you're an insurance agent because I used to be a loan originator I was a lender. I was in the mortgage industry and And and I would have those clients that literally when we go to close and and we're ready to sign closing docs I had some of those clients where they wanted to know everything They wanted to know what every single page in that 90 page closing docs They wanted to know what every single page meant They wanted to know what every paragraph meant and it's like, okay You have those clients and you're happy to serve them, right? You're happy to to answer any question a customer has But at the same time, that's that's hardcore. You guys know what I mean like you realtors out there You have those clients right where they want to know everything everything and then and then you have those clients that just say Hey, man, go do what you do. I'm gonna continue to do what I do and we'll make a perfect match and And and again You have some of those clients, but then you have you have the ones that look like Luanne that just say hey, man I need to know everything like I need to know every metric and I say Luanne No, you don't like you go close escrow's like you go close deals and let me let me worry about all the metrics Let me worry about this, right at the end of the day leads are coming in and that's all that matters, right? So but but but again Shout out to Luanne because this email that I received 33 minutes ago turned into a YouTube video turned into a video that I shot That I shared with you guys and and hopefully it makes sense because I want to break it down I want to break it down for Luanne and I want to break it down for you guys like what what what the expectations what the objectives What your overall strategy needs to be okay? That's the whole purpose of this video because I truly believe a lot of people still have it wrong when it comes to Facebook advertising so This is where we're at. Okay. This is a video. Let's go back to the to the ad real quick. Let me refresh this This is a video Add that we're rolling out. This is week one of four. Okay? First week we blitz we run out of video We run a Facebook video view ad and we literally get thousands of people in a very specific location We're talking about local business owners. Okay local business owners We're targeting a very specific location, right? So the first video the first ad the strategy is in week number one You're blitzing a video to get thousands of people to view it To build a custom audience. Okay Once you build a custom audience, then you can tell Facebook Hey, these are these are all thousands of people that you told me that watched my video Now what I want to do is I want to run Facebook ad number two Which will be week number two and I want to retarget everyone who watched video number one That's powerful, especially when you can you can actually spend some money Luanne is actually spending some money She's at a she's at about a monthly budget of about two to three grand per month And we'll be scaling up. That's where that's where she's starting. That's where we're starting, right? I am starting with Luanne at a few thousand per month And she's all in right she's all in she's all David. I've been closing deals for 35 years I don't know a darn thing about social media But I want to learn and I want to learn Facebook ads and I need you to take me by the hand And I got the budget. Let's go spend it And and and so it's one of those clients, right? And so I want you guys to know exactly how this all works and and the strategy behind it She's she's delighted, right the ad this first ad it's ran. We I started it for her yesterday, right? It's the 23rd. We're running it until the 29th. So it's a seven day ad. It's a seven day ad and we are spending some money The daily budget on this is literally over 80 bucks. It's like 84 dollars a day Okay, so 84 dollars a day and she just wants to get she wants to blast it and and literally get thousands of people To view that video and so if we go to the in fact, let's take a look at the video. Let's go to Let's see. We're at right now. It's been it's been it hasn't even been 24 hours Actually, I started it last night at 6 p.m. So it hasn't even been 24 hours. Okay, it has not even been 20 been 24 hours And let's go to her page and see where the views are at because the whole email I'm delighted with the metrics this morning 10 total For link clicks are these 10 clicking on the landing page? And if so, if they filled out the landing page I have not received anything, right? So what is so what is happening with with those that clicked? Okay, so She's asking a very very legitimate question, right? But again, I keep trying to educate her on this and and and Some learn faster than others, right? So Our whole strategy is to run video views. That's what we're doing with this one This is a video views ads. So when you come in and you click the green button This is under video views. Okay Now keep in mind if you're in housing or if you're in credit or if you're in employment Always make sure you check the the correct one here. Okay If you're in housing make sure you go there your realtor mortgage person Make sure you click on that. So this is where we're at right now. This is week one of four We're under video views. Okay whole objective is to find our audience. The it's a huge It's a huge market. It's a huge population We're targeting a specific area in california where she's farming right doing deals And and and but yet There's still a ton of people. There's still a ton of people, right? So our whole objective is to run video views to find the few people that actually watch the video And then we turn that into a custom Audience and then well again when we go run the next ad we can target that audience And when we go and target that audience we'll be targeting under conversions because then We're looking for clicks. Then we're telling facebook. Hey, I'm looking for leads Make sure that people convert. I'm running this ad. I'm running this video I'm doing it under conversions. I'm retargeting all the video views. I'm even targeting more people I'm running it consistently. I'm building a huge audience in my backyard Now I'm looking to capture leads leads leads leads. That's all I want is leads leads leads. That's conversions Okay, but I'm just saying I'm just giving you a strategy on how you're gonna get there You're gonna run video views first To build your audience just because you have 500 000 people when you when you go to run an ad And and you put in your location you put in your city You put in the demographics and then all of a sudden you have a potential reach of 500 000 that all live in your local area Or 600 000 or whatever it may be Just because that's a potential reach you're nowhere near going to reach that because of your budget number one And and and because not everyone's going to watch your stuff So the whole purpose of video views is to find those people who actually watch your stuff And then eventually start to build a warm market turn the cold market into a warm market And the way you get it in The way you turn the the warm market into a hot market is when you keep Running ads to them every single week retargeting Okay, and and and you're retargeting under conversions because your only objective at that point is to capture leads We got to find the audience first. We got to tell facebook. Hey, man Find the audience first. I'm willing to spend Find my audience find people that are going to at least watch my stuff At least at least engage in my stuff That's a start because if I can get them to at least start watching my stuff and engaging and I can track that Then those are those are those are people that are that that that that I could run another ad to and and in the second time The third time The fourth time by that time people become familiar with your brand they they become familiar with your name They're like damn. I saw that person before I saw them in my news feed I swear man when you're a local business owner and you're targeting a local area It's very different than splatting stuff on social media and just posting your listing on every platform That's very different because all those people live all everywhere all those people live across the country But when you're targeting a specific location a location where you actually do business where you actually live in it for many of you, right You start running videos man. It's a mini commercial So before you know it after a few videos People start to know you like you'll literally be going to the grocery store and people will recognize you. It's that crazy It's that amazingly crazy. It's a good thing, right? You're looking to build a personal brand You're looking to take over your local area and this applies to every business owner Not just a realtor or a loaner, you know person like this applies to any local business owner You need to be thinking video You need to be thinking retargeting the people who are watching your videos with conversion ads You need to be thinking capturing leaps in your backyard and there ain't nothing to it. So this one right now This is under video views. Okay This crazy crazy ad that we got going on right now. It's such a An enormous daily budget. It's this one right over here. So let's click on the business page and It's going to be This one pinned at the top Let's see this Okay, this one right here. So look Let's click on it And it hasn't even been 24 hours. This is the difference between between running an ad And just splatting stuff against the wall you guys, which is what the majority of you guys are doing You guys are posting on social media thinking it's doing something for your business when it ain't doing squat Okay, you need to target your local area. That's where your business is at. This is 2.3 thousand views in under 24 hours That are all coming from her local backyard. Now. This is a very generic video Which I did not recommend running at all, but again luan is one of those Special clients right that knows what she wants has the money to back it up And when they have the budget you Try not to get in their way. She just knows what she wants. She knows what she's out. She wants and And again, she wants me to kind of hold her hand. So as I make this video It's kind of educating her as well on on on really answering her question Um on on the difference and really what the real strategy is here So this right here you guys hasn't even been 24 hours We're going to be running this for seven days at a crazy crazy daily budget Again that that daily budget that is at $84 a day Which you guys don't have to start at out at all like at all at all Like what I would recommend starting out at at at least at least at least man at least minimum 10 bucks a day For those of you that are closing deals, okay, you got to look at how much you make per deal All right, let's let's get real here. You got let's put things in perspective. This is simple simple math What do you make per deal? What is the net? Right, what do you come home with? What does that paycheck say? What is the net that you make per deal and just do the math right like I talk to real estate agents all the time And I'm like dude you make seven grand per deal You make five grand per deal you make 10 grand per deal and you're scared to spend 500 bucks a month On advertising. Are you freaking kidding me? And then a lot of times for all these local business owners What could you do offline that's that that's anywhere comparable or even Matches the cost of what you can do for 500 bucks a month. Let's say on facebook for example Like there's no comparison. Like there's absolutely no comparison. You cannot get much done offline In terms of marketing your actual business There's not not much you can do offline nowadays at at at a low price point at all like what are you going to do? Get your message, you know, like again, I talk to realtors a lot. So I'm like, dude, what do you do door knock? Like what are you going to do print up freaking 3000 flyers and have your 10 year old son pass them out on The weekends like what are you going to do like cold call? Like what are you going to do put your face on a billboard? Nope. You ain't got the budget What are you going to do put your face on every bus bench? Nope. You ain't got the budget What are you going to do run radio ads to your local community? Nope. You ain't got the budget What are you going to do run tv commercial? Come on dude. Like let's get real in 2020 The cost is still low for social media marketing. That's how you have to approach this. You have to be thinking dude 2020 I need to be running facebook ads. I need to be running instagram ads I need to be running youtube ads directly to my local backyard. That's how you guys need to be thinking right now That's how you guys need to be thinking right now. You need to be thinking Let me build an audience of people that are right next door to me And let me focus on this local area and if I have to put some skin in the game If I have to put a few bucks up so be it. I make it. I make 10 grand per deal I could put a thousand a month into this, right? That's how you need to be thinking man You need to be thinking and it doesn't take much, you know start at 10 bucks a day start at something like that But but look at it, but don't just map it out by the day. Don't just say hey Okay, I'm a run of ad for four days and see what happens. No dude That's the wrong approach and 99 of people that I speak to business owners that I speak to that's how they're thinking And and that's that's their experience on running an ad I ask them hey John have you run an ad before stacey? Have you have you been running facebook ad before? Oh, yeah, I've been ran I ran it before yeah for sure I ran one for two days and you know five dollars a day and and then you know last month I ran one And and and it was I I did ten dollars a day for for five days I'm like dude so inconsistent Your budget is freaking pennies. No wonder you ain't seen no ROI You know what I mean and on top of it all you don't even ought to run them So I see it time and time again you guys and and again You're either going to learn this stuff like louen louen. She's emailing me every five minutes She literally wants me to hold her hand and walk her through every single freaking refresh every time I every time I refresh the page She wants to know, you know, what just happened, you know, and and she'll call me out on it Right and so again, you got some clients like that that that really want to be involved and that's cool Um And and and and then you got some clients again that just say hey, dude. Here's a few here's here. Here's some money Go have fun and and do what I need you to do which is capture leads. Okay, so Let's let's answer this email man She's confused with the ad right she's confused with with with with with what the strategy is here The whole strategy is to run this this was her budget. This is what she said david throw it at it I got I got a few grand per month that I absolutely have to spend. That's what she told me So we're going out crazy, right? Look at this. We're at this is our weekly budget 591 for the week Is what we're going to spend on getting tens of thousands of people to view this ad Okay, and then what we're going to do and so this is a video view ads So that's what I wanted to explain that that's the whole purpose of this video is really walking you through the differences here If your whole objective is to capture leads you have an ad You're taking it to a landing page and your whole objective is to capture a lead But you're running an engagement ad Or you're running a reach ad Or you're running a video view ad because it's a video So you think that it would be video views that you would run under right because you've got a video So you think it's video views and you run it under video views and you wonder why no one's clicking And you wonder why no one's captured why no one's opting in and you're not capturing leads, right? This is why I made this this is why I'm making this video. So you guys can understand this part Video views is exactly what it means video views period That's what it means Doesn't say click it doesn't say traffic. It doesn't say engagement. It doesn't say Lead it doesn't say conversion. It doesn't say any of that. It says video view So that's exactly what you're doing is your your your you're telling facebook Here's a budget to get thousands of people to view this video Now what the amazing thing is What the what the secret sauce is what the freaking magic in it all is Is the fact that through? Custom audiences facebook allows us to to create an a group create an audience of the people who actually viewed it And then allows us to turn around and continue to Focus on on on running ads directly to that specific group Right, and this is what creates brand recognition. This is why before you know it It's a mini commercial and you'll go out to the grocery store and people will start recognizing you because it's it's that powerful When you're personal branding yourself when it's you on video, that's what I always try to tell my clients I don't take on everyone because not everyone is willing to put themselves on camera and that's the fact so You have to be you have to be willing to put yourself out there if you if you want to take the number one spot Right, and if you don't if you're happy with you know Spot number nine ten or eleven then do what you do But if you're not you got it you got to start putting it out there You got to start understanding these objectives. So here's here's the moral of the of the video We're under video views right now Luan So with video views we're not looking for clicks with video views. We're not expecting leads Okay, we're not expecting them to to fill out the landing page Okay, so don't be looking for leads right now Luan because that's not what is coming in right now Okay, the clicks. Yeah. Now will people click? Yeah, well Also because it's on the page. So it's actually on the page, right? We uploaded it to the business page first and then we ran the ad so it's it's out on the page organically It's out for anyone to see so people can click on it from there as well Right, but that's not what we're looking for in this objective with this first seven day run I don't care about the clicks. I don't care about the landing page. No one's going to be filling it out It's not for that the number one reason again is to build our custom audience So we can tell facebook. Hey man, this is a war market. These are people who actually watched my stuff Let me continue to stay in front of them and and that's where the whole brand recognition comes into into into into play Is that people you know the audience you know who's viewing your stuff? Now you don't know them by name, right? It's not a lead like facebook's not giving you their freaking address Facebook's just grouping it for you. They're it's a custom audience Um, they're just grouping up a bunch of data. They're grouping up all this data for you and saying, hey man Based on what happened they based on our tracking these people watched your stuff They watched they watched your video for 10 percent. They watched your video for 50 percent They watched 95 percent of your video this group right here And then boom you guys i'm telling you that's how when you create value and you stay on topic and you continue to To dominate your space with education And you're doing it via via video and you're and you're throwing it out via facebook ad instagram ad Okay, this is when you dominate. This is how you dominate. Okay. This is how you dominate you go under video views first So so again seven day run video views We're going to create a custom audience of everyone who's there Everyone who views it and then we turn around and it's conversions When we'll start looking at clicks and we'll start looking at leads Bottom line you guys So you want to run a video view ad first you want to run video views all the time to tell you the truth You want to be running at least at least at least one video per week You definitely want to be doing that if you're a local business owner You need to be running at least one facebook video ad per week Um, so you can always use that data. So you can always use that retargeting ability And and and you always want to be creating custom audiences around those viewers And you always want to just build that database build it build it build it build it. It's like building a list Um, facebook is building an audience for you and and and this is your audience This is your nucleus These are the people that are engaging in your stuff and they happen to live them all away from you Right, um, they're familiar with your brand. They're familiar with your name. You keep showing them content They know who you are And and so depending on your offer depending on if you're if you're a realtor start giving out a free seller guide Start talking about in your video at the end the call to action Hey guys, and don't forget to click learn more to download your 2020 buyers guide on the top five ways to make sure you You get the best possible deal in a in a mortgage this year click below download now Put it in your call to action a seller guide Hey guys, and don't forget to download my free seven tips on selling your property in 2020 Like don't like that that's so simple. You guys you own a restaurant. Okay. Give a coupon Hey guys, and don't forget to click learn more to download your free 15 off your next order Like dude, this stuff is basic like this stuff is so simple And and most i'm here to tell you are still not even fully taken advantage of it You got to hop on 2020 you got to hop on you got to start running these ads right And you got to come in come in ready to play man. Now again, let me end it here Not everyone has to start at that crazy budget started a few started 10 1520 bucks per day But but look at it and budget it for the month don't just turn it on for a few days and shut it off right Look at your campaign monthly right look at it monthly. How much can I spend per week? Which is which is really per month right and and and and and What topic am I going to talk about if you're a realtor talk about selling And go on a blitz over the next four weeks and talk about selling the benefits the advantages the disadvantages The difference between hiring a real estate agent versus trying to you know, sell your home actually that's for buyers But the what what it takes to increase the value of your property before you decide to sell it What it takes to increase the What it takes to increase the curb appeal before you sell your property There's so many different things that you could talk about man And and give value to an individual who is looking to do something something that your business provides There's so much value that you can you can literally pull out your phone and go on rants for like three to four minute rants educating people educating people And when you can keep bringing value like this to your local area, man, you become the authority You become the the the the recognized brand and before you know it man You become the top producer you become the business that is booming in that local area and the entire community knows who the heck you are you become the mayor and There is nothing else to it. So To answer luan man this right here Is not something you need to worry about Is not something you need to worry about at all in the first launched or Or really in any launch of a video view ad You're only running video views to get that Brand recognized to get your face to get you out there to get your message out there to find your audience And to build the custom audience which is to build the custom audience So that's video views. It's it's brand recognition and and and to build that custom audience That you can that you can run conversion ads to To capture the lead, okay, so Again conversions leads and clicks and That's really all there is to it man. That's all there is to it But when you're under conversions, you got to have a landing page So make sure that you're driving that traffic to a landing page Don't run conversions and try to take them to a website. There has to be a lead form conversions Is for conversions for lead capture bottom line lead capture lead capture That's going to be for for conversion for conversion ads, but If you don't have a landing page, there's a there's a link in the description profit Or there's a button below profit with cartridge dot online or you can click the button below But there's a 14 day trial set up the 14 day trial. I can help you with it all I'll help you get off to a fast start But I use I use that software for my landing pages for my email automation And for my count a lot of a lot of different things But mainly what you would really really need it for is if you plan on running facebook ads or any type of paid traffic and If you plan on building an email list because as you start to capture leads these people need to go on an email list Bottom line a lot of people try to run try to run lead generation ads they'll run lead generation ads and They'll use the the landing page that facebook provides The only reason why I don't really do too many of those is because I still have to download that lead And I have to upload it into some kind of crm So there's just more more steps than I want Involved and so that's why I'll run conversions straight to a landing page. So I need the landing page That's number one and then once they enter their name and email into that landing page I need to put that name and email somewhere and that's an email autoresponder So that email autoresponder sends out emails, you know Based on on when you want to send them out But it sends out emails to nurture that list to stay in touch with that list to get that list to schedule appointments with you So much power happens in the email automation and that's where I truly believe a lot of people miss out on on scene an ROI on on any type of facebook advertising or any type of paid traffic at all is because There's no follow-up. You're not capturing the lead the right way You're not taking it to a landing page and even if you are there's no email autoresponder staying in touch Your email game is not there. Okay, so you it has to be so look at the software There's a 14-day trial profit with cartridge dot online. That link is below Um, and that's when you'll start running conversions But again software like that you only need it if you plan on running paid traffic in my opinion If you're not running paid traffic, you're not doing it I mean, unless you have 300,000 people on your tiktok or unless you have 300,000 people following you on instagram Then maybe you're doing it. Maybe you're doing it. You've been building a personal brand for 15 freaking years And now you have 300,000 followers on instagram. Okay, I'll give it to you But I'm willing to bet that 99 of you guys are watching me right now. You don't have that You're not even close like because I'm not I'm not even close So so you have to go paid traffic. You have to go paid traffic You have to drive it to a landing page You have to capture that lead that lead needs to be nurtured through some type of follow-up system normally it's an email autoresponder And and and and that's all there is to it man. That's all there is to it starting at a small budget and scaling up Not everyone has to start at a high high high, you know Budget start small but but budget it out man and stay consistent And if you need anything reach out comment below schedule on a point with me If you need to strategize if you have some different plans and need to rub them off me Let me know man. Let me know I'm always up for a strategy call Comment below and I'll see you guys on the next video Know these objectives and know what the outcome is going to be all right guys. I'll see you on the next one over now