 In this video, we're going to continue optimizing your LinkedIn profile, and we are now at the section where we should think about adding media, videos, links, presentations, images to your LinkedIn profile. So let's take a look at how to do this, what the mind map shares about this. So you want to look for the buttons that says add media, document, photo, link, video presentation. I'll show you actually on the screen later what it looks like on LinkedIn. You can add media items to your summary section and also to each of your job positions or whichever ones you want to add. My suggestion is for the summary section, you probably should add at least two and then for each of the most important recent job positions or even an important previous job position, try to add at least one. So what kinds of things could you add? And I'll just give you some examples of that right now. You can link to a certain page on your website so people can find out how to work with you, your services page or your work with me page. You can link to one of your blog posts, your most popular or well received piece of content like a blog post or video or podcast episode, infographic. You can link to a web page where you can invite people to opt in to your email list if you have one. If you have a slideshow or presentation online like on slideshare.net, you can link to that. If you have any video testimonials about your services, that's also great to link to. And just as you look around at other people's LinkedIn profiles, which we'll do in the next video, you can look and see what kinds of things they add and what give you some ideas for yours. Okay, so let's actually go to LinkedIn now and see how to add these media pieces. Okay, I'm going to actually use my wife's LinkedIn profile because on mine, I've already added a bunch, so it doesn't look the same as what you might be seeing. So my wife hasn't added any media yet, so this is probably more faithful to what you'll be seeing on yours if you haven't added anything. So I've scrolled down to her summary section and notice right below her summary section, it says add media, document, photo, link, video, presentation. So they already give you some ideas of what you could add. A document could be your, maybe you've written a paper, a white paper or a special report or an article and you can attach that here. A photo could be, some ideas could be if you have a photo taken with someone who's well known in your industry, an author, a speaker, an expert. Or it could be a photo of you doing your work. It could be an infographic, some graphic that explains some idea from your work. A link, like I mentioned, could be linked to your website or a particular page on your website like a work with me or services page. Video could be you talking for three minutes about what your service is, what makes your service so special, for whom it's best for, right? Or a video testimonial from one of your clients, slideshow, presentation if you have that. So you basically, it's as simple as this, you click on it. It says, you know, I click on the links and then you just add the link and then click continue. I'll just give you an example. If I were to add the link to my services page, let's say, what it'll do. Oh, by the way, sometimes I'm glad this is being shown. Sometimes you'll get an error that says, sorry, there was a problem processing request. Please try again. Okay, when this actually happens surprisingly often on LinkedIn. Okay, so what happens in that point is I simply reload the page. Okay, reload the page, scroll down to where it says add media and I will simply try again. Try again here. Let's see what happens here. Okay, so it's basically loading what image. Okay, so this is important, right? Whatever webpage you link to this, it'll pull usually the first image that shows up on that webpage. So you might, you know, if you're savvy enough with website design and you know how to add like a meta image, or specifically, I don't know what it's called, but it's, you tell the search engines what image you want it to use. You can do that and to make sure you show the right one. But once you've added a link, so notice what I've done here. I've added a link and I scroll now and I get to describe the title of that link and also the description of that link. So when people, and I'll actually show you are my own LinkedIn profile here, you can see this is my LinkedIn profile. And I have added my services, right? So when someone goes there and, oh, actually, this is my, this is an edit screen, but let's just, let's use my wife's profile to go to view my LinkedIn profile and you can see what it looks like from here. So I've added my services when I click on this, it actually opens a LinkedIn page describing what that link is. And look, the person looking at that link, special LinkedIn page for that link can even like it or comment on it. And then the read original is the actual one that goes to the link that I wanted to add to my profile. Okay. So back on my, back on my wife's profile when I was adding the link, I wouldn't add the link to my web page to her profile. But if she had a website and she were adding her own, this is, this is the title and the description of that pop up LinkedIn page that then they can go to that page. So if you might want to make it more clear and the description to say click read original below, you know, below to go to the actual website, you know, something like that. I probably should update my links to say that as well. Okay. So I'm not going to click add to profile right now. But if you did, you would see it come up. But if you can see, for each of your job positions, for each of your job positions, if you scroll down at the bottom of each position is also another opportunity for you to add media. Okay. See, for each opposition, there's opportunities to do that. So let's go back to the mind map and see if we're missing anything else about this. Okay. If you've already added media, how do you add more? Okay. So let's go to my profile and I'll show you. If I've already added media, okay, to my summary section, I've already added six things. I still need to optimize some of these things, but I've already added six things. I'm sorry, five things. If I want to add more, I look for these icons that are at the upper right of the section where I want to add the media. So this icon, I click on it, allows me to add another icon. And the icon could be, even though it's a link, it could either be a link to a video, a link to an online slideshow. It could be linked to an online webpage, or you could upload a file for a document. Okay. So that's how you do that. Again, I'm going to scroll down to, you know, this is a job position that I've added media to already. There's no add more media buttons down here, but I can do that by moving my mouse up here and finding this icon, this icon showing up next to the job title. I can click on that to add more media. All right. Okay. So let's see what else is important. Okay. Oh, after adding your media, use the view as tool at the top of your profile to see what your profile looks like to your connections. So, yeah. So instead of having to go to my wife's profile to see what it looks like, I could have actually gone to the very top of my profile and click on, actually, okay. So where is the view as tool? Okay. Scroll down. And you see in this section where your picture would be your name, et cetera, right next to how many connections you have is view profile as I'm going to click on this. And this will say this is what your profile looks to your might your first degree connections. So scroll down and then I can see. Okay. So what happens when I click on one of the media things? Ah, this pop up comes up and this is what, you know, this is what's showing here. All right. So I hope that's helpful. And in the next video, I'm going to show you my critique of someone's LinkedIn profile so you can hopefully learn from that as well. All right. See you in the next video.