 persistence, timing, timing, persistence, maybe both. You need, you need both. You have to be relentless in your pursuit of what you want. You also have to be, you know, like be self-aware too. Like, hey, am I being a nag or, you know, am I being persistent? Because those are two different things. You're reaching out to someone via email or you're calling like, you know, maybe it's once a week. Just again, go with your gut, go with your instinct, but definitely pay attention because nobody wants to deal with someone that's a nag. There's a store group, a store chain, about 25 doors that I've been trying to get into. And I've been trying to get in there for, I just reached out to them maybe a couple weeks ago and they got back to me. I'm like, hey, hopefully you guys remember me. We really want to partner with you guys. We think our product belongs on your shelves. And she responded. She always responds and she responded. She's like, actually, we're not taking on any new products this time. We don't have very much space. However, there's a, we do have a store that has some extra space. Do you want it? And I'm like, absolutely freaking lutely. I want that. I want the store. And you know, parts of me is like, I looked at the email chain and I'm like, I've been trying to get into this store for five years. And then, you know, like, it's like, dang, one store, but I kind of laughed about it. But I'm like, listen, don't despite fall, small beginnings, right? Because it always starts with, and for me, it was like, it was humbling, but I'm like, yes, like this, but that's the power of persistence. Like if I never reached out, she didn't come to me and say, hey, in the home, we have one store. I know you've been reaching out over the past five years. Do you want this product? Like, no, like, no, she, I reached out and she's like, all right, I respect that these guys that can't gonna stop. And so I got the story and listen, guess what? I'm gonna work the heck out of that store to the point where, you know, they're gonna want to put us in all the other stores. And I believe they're gonna come to us and say, Hey, we're just going to expand you into the other, the other 20 stores or whatever I'm out of this. But the other thing is timing, right? Sometimes things don't happen because it's not the right time. And you have to learn to respect that and understand that. One of the things for me is when I start to, and I, you kind of feel it like sometimes you just get too pushy. And there comes a point where it's like, nah, you being thirsty. And so it's kind of the same thing here. Like, you know, don't be, you don't be thirsty, like know your worth. But at the same time, like, you know, respect, respect the timing. And sometimes when something is the wrong time, it just won't happen regardless how smooth you are, regardless of what you do. And really quick, I remember there was a store that I went into Whole Foods in Chevy Chase. And that's another store that I was trying to get into for a while. We were in a bunch of the other stores in the area. And they, they just kept saying no for, I don't know why they were saying no. And then the one day I go in there and like two years later, and it's a different bar that I'm talking about. I'm like, yeah, man, like, I'm glad you placed the order. I didn't even pitch it to them at this point. They just sent an order randomly. And I get, I get in there and I'm like, yeah, I've been trying to get in here for a while. And, and he just looked at me and he said, it wasn't the right time. And that's like a drop the mic. So I'm gonna drop the mic as well on that note. Listen, timing, persistence, and go hand in hand, try to cultivate them both.