 Okay, cool, man. So from here, what we'll do today is we'll install the pixel, which is time, the pixel is time consuming because you got multiple pages, but really we'll just focus on the first few pages and then you'll know how to do it after that. So once I show you how to put it on two pages, we'll, you'll know how to do it after that. So we'll do the pixel and then we'll take the links and we'll set up custom audiences and we'll set up a custom conversion and I'll explain what everything is as well. So from here, click on overview. So now we clicked on the events manager. Now we're in the events manager and now we're on overview. So click there and then you'll click on, if you scroll, get rid of that, minimize that top part, that top part, important changes. Yeah, get rid of that. So right there, you see add events, the dropdown. I'm in the middle, click on that. This is how you get to your pixel. So from a new website and then you'll click on install code manually and then you'll click on copy code. And that's it. And then hit continue and then go ahead and, go ahead and make sure all this is turned on. So you're good there. So hit continue and then you're good. So just X out. Okay, perfect. Okay, so now what you'll do is you'll, you have it copied. So now let's just, let's go to Cartier and let's open up, let's open up a page. So first page we're gonna do and then you'll wanna start putting everything in categories as well on your pages. So hit that dropdown, all categories because right here you have all these shared and then you have client funnels. You have the five step blueprint. So whatever pages you're gonna be working on or if those are the pages there, then whatever but you'll wanna start putting everything in categories. So click on clients funnel. What's in that folder or category? So you got clients folder. So you got that one in clients funnel. Were you just testing that one or is that an actual? Yeah, I believe so. No, I was just testing. Yeah, so just delete it then, delete it. And then, or you can leave it, it's up to you. I don't wanna throw you off if you plan on working on that specific page. That's okay. Okay, so then go to, so go back client funnels and just go back to, so you only really have one category then the five step blueprint and that's the category that I had everything in. Is that, are those the pages you'll be working on? Yeah, yeah. Okay, cool. So then just go to that one then. Yeah, go to that category. And so, and that's why categories are super important because as you start to build out different pages and work on different projects, by default when you click on my pages to the left, it shows you every freaking page, like in all your funnels and it can get confusing. It could take you forever to find that one page that you were looking for, you know what I mean? So if you put everything in categories, it just makes it faster to find that page. Right, okay. So, okay, so in this case, are we working with, yeah, so just, so all you're gonna do is just change out these templates and put your own little two cents to it. So we'll just go off of all of them really, just let's start with the opt-in. We'll do the opt-in and we'll do the thank you page. So we'll add the pixel on those two pages. And then after that, you'll know how to do it. So click on the three dots and then go into edit. And then also see, so for right here, what you'll wanna do is you'll wanna manage my categories. Yeah, you'll wanna rename it, take away the D, take away the TFSBB, like rename the damn thing, like whatever you plan on naming it, then that could be where you do it. So real estate opt-in, perfect, or whatever, you know? Yeah, just for now. You say in the category, can I? Yeah, so hit manage my categories. Yeah, see, so now you'll start putting everything, all these pages in this new category. And what you can do is you can just delete, hit the X on the five, so you wanna add it first, go to edit, add it. Okay. And then just, so then scroll down and let's just get rid of the five-step one. So get rid of that five-step fun or category. You're not getting rid of the funnels or the pages, you're just getting rid of the category. Okay, I was wondering. Yeah, so it's just the category. So now you'll start dumping everything in that real estate book. Okay. Cool. Okay, so hit done and then it'll bring you back to the dropdown where you can choose that category. So now these other ones are gonna be in no category, but now as you come into each future page, you'll go ahead and just make sure you match it in that category, put it in that one. Okay. Cool, so edit, you're good. Okay, perfect. So we changed the page name, we changed the category and now we're coming into the page. When I come into a page for the very first time, there's two things that I'll do right away. The very first two things, before I even edit, before I care about anything, before I change the image, any of that stuff. The first two things is I'll click on settings to the left. In fact, both things that I do are in settings. So two things I do, both of them are in settings. So number one, we're gonna change the SEO parameter. And what that is is the title in the tab. So as you open up the tab on any website, you see a title. So those three tabs you have open, post attendee zoom, events manager, cartra, there's a title. So in all your pages, on all your pages, you're gonna have a title as well. So you'll wanna name it. So name it, whatever the hell you want. That was what mine was named, free ebook for realtors. You could put free ebook for real estate professionals. And what you wanna do though, also is keep in mind is you don't want that, it says 50 characters. Like you could for sure go 50. But if you look up at the top, your three tabs that are open, there's not much space. Like post attendee zoom, you can maybe add one more word after the word zoom, and it might fit. Events manager, you could probably put one more word or maybe two more words, but that right there, it'll all be there, it'll all be there, but it's gonna be short, right? You won't see the full thing. And that's why with the cartra tab, all you see there is cartra, right? So what you want here in the page title is something short and sweet. You know, something short and sweet. I would put maybe ebook, ebook for real estate professionals. Actually, that's kind of the same free, but it's kind of the same length. But maybe, but I mean, you could play around with it. You'll apply it, open it up, take a look at it. Like you'll see what I'm saying. And then change the page author. And here's another quick tip. This right here, all of this right here, this SEO parameters, it's really just the page title that I'm always changing. And the reason for it is the obvious. When someone's on this page, they see that in the damn title, it's public. You know what I mean? So I always wanna make sure that says something good. And I wanna make sure it says something short and sweet. And I always also make it some type of call to action depending on the page. You'll do it on the thank you page. We'll change the page title on the thank you page. And I'll put something like schedule your call now, right? Because that's what I'm trying to get them to do. And that's what I want them to see in the page title. Depending on what page it is. So, but it's the page title. What I'm really saying, my point is, is that the page title, free ebook, real estate pros, the page title is what I'll change on every page. But all this other stuff that you're doing right now, page meta description, page meta keywords, page author. And then you'll scroll down, scroll down. And then you'll click on, you could change that title right through the five step blueprint. You could change that to the name of your ebook. And then the image selected. All of this right here, it's only just, and again, I'm recording this. So don't worry about taking notes, but just keep this in mind. It's only necessary for a landing page. All this shit right here. Now the page title for every page, but all this other stuff, only for the landing page. Because that information and the image selected, so go ahead and hit image selected, you're gonna wanna choose an image. All of that is important only for a landing page because that's the information that shows when someone shares the link on social media. If I take this homepage, if I take this opt-in page and share it on Facebook, or I share it on LinkedIn, or I post it on Twitter, hey guys, this is for a free book for real estate agents, click here to download your free copy. And I post it on freaking LinkedIn, that information shows. And that's a good thing, the image, the description, the freaking title of the damn book, like not just the page title, the page title shows in the tab. The very first one that we changed at the top, that shows in the tab, but all this other information shows in the description of that post. And it makes it look super legit. You know what I mean? So I'll only do this for a landing page. Okay. If I really plan on sharing that landing page on social media, now, we're gonna be running Facebook ads to it. So I mean, but by default and just by human nature, you're gonna share the damn link on social media. Like you're gonna be so fired up once you have all this shit put together, you're gonna wanna share it on your damn page. You know what I mean? And when you do, that information shows. Okay. So again, it's only, and you're only sharing a freaking landing page. You're not gonna be sharing on Facebook, or a freaking thank you page. You know what I mean? So it's only this part that all this information is necessary. So right here is where you'll choose the image and all that. So you can change that part later. Find the image. Okay. And I'll show you, and we'll take a look at it too. We'll take a look at it. We'll take a look at it and what it looks like on social media so you can really see what I'm saying. But just hit confirm. And anytime you're changing anything over here, man, anytime you're always gonna click that apply button, the green button. Whenever you see a freaking green button, click the damn thing. Cause it's either a save, it's either an edit, which you have to click it to save it, or it's an apply. We have to save it. So no, to the bottom left, bottom left. So anytime you're in the left-hand side over here and you see a green button, always scroll to the bottom, you have to apply it, or else it won't save. So that's the first thing I change. Is really just the page title and you'll only spend time on all this other stuff on a landing page. So now click on settings again to the left. The first thing is the page title. The second thing is the pixel. So the tracking code. So we'll click on that and then scroll to the very, very bottom. And you'll probably see my old pixel. Yeah, so just delete that one. And then you're gonna add yours. Make sure you delete all of it. Yeah, every character. Yeah, delete the whole damn thing. And then just paste in yours. So from this point on, did you put a space? Was there a space there? I could have swore you hit the space. Do that again. No, you're good. You should be good, you should be good. Yeah, so just click apply. So from this point on, you really don't have to go back into the Facebook ads manager, the events manager and grab the pixel if you don't want to, just grab it from there. Oh, nice. Yeah, just grab it from there. But make sure you grab all of it. Make sure you're copying everything. That's very important. Sometimes you'll miss a little letter and the whole thing's thrown off. So you can always grab it from here and put it on the next page. Perfect. So just go off of this. Go off of your landing page, your opt-in page pixel. So you click to apply, so we're good. So those are the two things, the page title and the pixel. So now we go to the very, very top and we'll do all the editing later, but of the page. Now actions, hit actions at the top and there's always that three-click exit. So you already clicked apply over there, so you're good. So just go to actions, save progress and then you're gonna publish live. So that's the first click, save progress, x out of that. And then publish live. And then as I publish live, so we're exiting the page, as I publish live, I'll always change out the link. This is the time to get the page link. This is the time to change it. So we changed it there and here's the deal. I wouldn't put opt-in. Like that's not, I mean, I don't want the general public to see opt-in. You know what I mean? So what I tend to do here a lot of the times is I'll name it, so it'll be the reazone.com forward slash. And a lot of the times what I'll do is I'll name it there what I named the page title. So sometimes, depending on how long it is or whatever, but again, that page title should not be no longer than what you already have because that real estate professionals, that's pretty damn long. Like future, you want it to be shorter than that. But that same title could be that as well. I do that a lot. So whatever I name the page title, I'll also put right there. Yeah. Okay. So the reazone.com forward slash free ebook, you know, that could be good. Okay. And here's another little side note tip too. The dashes aren't really necessary because if you tell me that, if you verbally told me that, it's kind of, you're like, okay, David, go to the reazone.com forward slash free dash, you know what I mean? Versus you saying, David, go to the reazone.com forward slash free ebook. You know what I mean? Like even though there's three E's in the damn thing, I still know how to spell that, right? Free ebook. I don't gotta worry about dashes and shit like that. So I think that should be, that should be, or maybe even go free book, free book. You know, do free book. Yeah, just do free book. Rezone, reazone.com forward slash free book. Bam, you're good. So here's the deal. There's a three-click exit. We hit actions, we save progress. That was number one. We hit actions, we publish live. This is number two. And as I do this, I change out the link. I copy that link. So here's what we're doing. We're copying the link, copy that link, open it up in a new tab. And the reason why you wanna do this is so Facebook can read it for the first time. We just put that pixel on the page, let them read the damn thing for the first time. So we open it up, and then we hit that Facebook pixel helper to the right, and just make sure that that's your pixel. So you'll see your pixel right there. Perfect, so you're good. So now let's go back to Cartra. And now we're good there. We just changed out the link. We're gonna close. And then our third click is actions, and then return a dashboard. That's it. So you'll wanna do that for all your pages. Change the page title, add the pixel. And see, so here's the deal. Here's the deal. Now actually we gotta go back in. We gotta go back in. We gotta grab the pixel. Unless you wanna just grab it from the events manager since your tabs up there at the top. But what we just did right now is we saved progress, we published live, we copied that link, and we put it in the freaking new tab. What we should have done is went back to the tracking code, copy the pixel again, and then return a dashboard. You know what I mean? Okay, well let's do it. My bad, I should have told you that. All right, okay. So either one, either go back into the page or go to the events manager right at the top. I go back in. Actually, no, you wouldn't be, it's not there, you'd have to go in. Go to the events manager, it's easier. Go back to your tabs up there. So just grab the pixel from here. So add events, and then just hit the green button. So from a new website, install code, copy right there. That's easier, yeah, copy that. And then let's go to the next page. So cartra, and then let's just, you can exit that, yeah, you're fine. You were good, we're good there. So hit the cartra, and then just go to the thank you page, and now we're gonna add the pixel on that page. And then what I always do as well is whatever funnel this is, in your case, it's real estate book, right? That's your real estate book. What I do, no, you don't have to create another category. Everything goes in that one category, real estate. But here's what I'm saying. Is that, yeah, so hit the dropdown, real estate. So all you gotta do is put in the category. But the page name, whatever funnel that is, you always wanna name the pages the same. So you named the first one, real estate, what was it, real estate opt-in? Yeah, man. Okay, so that's what you're going with. Real estate thank you page. Okay. Real estate step one, real estate step two, right? So just use that same name. It makes it easier to find these pages in the future. Okay. Okay, so that's real estate thank you page, perfect. So edit. So as we go in, and yeah, as we go in, first two things, settings, page title, and now we don't have to worry about the description or the author name or any of that stuff or the image of any of that. Cause this is the thank you page. So no one's sharing this page on social media. You know what I mean? But the title, the SEO parameter, that's important. The page title, now on mine, I transferred the page over to you. So by default, you're gonna see mine. So SEO parameters, hit that. And so right there, that's what I would put. So that's what I do put. Schedule your free strategy call now. You know, so see and you can see your other tab at the top, free ebook dash real estate pros. So that's as much real estate as you have, right? That's as much space as you have right there. You don't wanna go any longer than that. And I think even schedule free strategy call now, I think that might be too long as well. So maybe just free, yeah, schedule free call now, perfect. And then very, very bottom, apply. Yeah, always apply. And then hit settings again, go to tracking and just paste in that pixel, perfect. So these are the two pages that we'll work with right now. You know what, there's one more page. There's one more page. So go ahead and paste that in, hit apply. Okay, good. So now here's what you're gonna do. Hit actions, let's say progress. And then we'll publish live. We'll change out that link. We'll copy the link. We'll open it up in a new tab and then we'll come back here and copy that pixel again because we need that for one more page. We'll do it on one more page. And that's the call confirm page. So get the page link, there's your, and see, so here's the deal. What did you just name the page title? Schedule your call now? Was that the page title? Yes, yes, great free call now, really. Yeah, name it the same right there. Oh, that's what I would do. So hit the pencil to the right. And so just no more dashes, just all one word. Schedule free call now, perfect. So that becomes your link. So copy that, open it up in a new tab. Let Facebook read it for the first time and then close this out. So go ahead and open that up. Make sure that that's your pixel. Okay, yeah, close that. And then just, yeah, go back, make sure you hit the pixel helper. Now go back to schedule free call now, the top. Just always check the pixel. Always check the pixels. Click and check, always check your pixel. Yeah, make sure that's the right one. Perfect, so you're good. Okay, so go back to cartra. And then just copy the pixel. Copy the pixel and then we'll return a dashboard. Perfect. So then just return to dashboard. Perfect, we're good. Okay, cool. So now we'll do one more page and that's the call confirm page. So let's scroll down and let, in fact, you know what? I don't think you have a call confirm page. I don't think I sent that over with this. Scroll down. There's no call confirm page, right? No. Okay, so, okay, so you have to thank you for scheduling. Yeah, that one's good. You can use that one. Okay. So after they schedule on your calendar, they go to that page. Yeah, perfect. So let's use that one. Yeah, let's hit the three dots, go into edit. Perfect. So we'll make this our call confirm page. So thank you for scheduling. That's perfect. You don't have to put it in a category. This is because, or you can, but it's up to you. The calendar, it's used for everything, for everything, for everything, right? So if I were you, I would use my damn calendar to schedule any damn appointment. I don't care who it is. If it's a homeboy trying to hit me up, hey bro, go to my calendar, schedule a call. You know, so it wouldn't necessarily be in your real estate category is what I'm saying. You know what I mean? Just leave it in no category, no category in particular. But thanks for scheduling, perfect. So hit the edit and we're good. So now we're gonna come in here, hit the settings to the left, make sure the title is cool, and then just hit the settings again, go to tracking code and just add that pixel. Okay. Okay, thank you for scheduling. That's perfect, perfect. Thank you. Yeah, thanks for scheduling, perfect. And then click apply, and then paste in that code, perfect. Okay, cool, man. There it is there, perfect, apply. Okay, cool. So now say progress, publish live, change out that link if you haven't already. And then let's just open it up. Yeah, I would just, yeah, change it. Put thanks for scheduling. Yeah, thanks for scheduling. Perfect, cool, man. Yeah, so just copy that, copy that, open it up. You gotta always open it up in a new tab. Cool, okay, so perfect, man. So that becomes your thank you for scheduling page. There's that, perfect, okay, cool. And those are the three pages we're gonna work on today. So go back to Cartier, let's return a dashboard. Actually, let's copy that. Actually, yeah, we don't need the pixel anymore. So just hit the actions and return a dashboard. Those are the three pages we'll work on. So now that we have our pixel on these three pages, we're gonna now take these three pages, we're gonna go to the ads manager, events manager, and we're gonna create three custom audiences and we're gonna create a custom conversion. So now let's click on the dots to the left and we're gonna go to audiences. So you got your dots to the very, very left. Oh, okay. Yeah, and then the business tools and then go to audiences, audiences. Oh, nice. Okay, perfect. So these three audiences are super important, super, super important. And as you grow and as you start running more ads and getting more traffic to different parts of your funnel, it's really these three pages, man. Like this is the blueprint. Like it's really, you can build any business around these three pages, an opt-in page, a thank you page, thank you for opting in, and then a thank you for scheduling page. Like those are the only three pages anyone really needs. And then again, as you grow, you'll start to get more fancier with your funnel, which all that means is you're adding more pages to the funnel. That's all that means. And that's where you'll put your pixel and create other audiences around other specific pages. But the blueprint is really those three pages. So this one right here, squeeze page visitors. It looks like you might have, actually we just changed out the links. So you may have to change it. You may have to redo these because that's going off of free download. Is that the name of, that's not the name of the page anymore. It's free, free book or whatever. Yeah. So you can go in and edit it or we can just create a new one. Okay. Last time I remember this part, but now we're doing it again off of these new pages. Yeah. So just delete it. Let's do it, let's do it. Let's do it from scratch. Both of them? No, I think I do one at a time. So just do one at a time. Okay. Let's do it now. Create a custom audience. Yep. Click on that one. And then what we're going to do is we're going to go off a website and then let's do your opt-in page first. So go ahead and hit next and then let's go to your opt-in page up there at the top. So just, and when it comes to custom audiences and custom conversions, go ahead and click on that one. Opt-in. You're going to get the link. So just get the everything after the WWW. Now you don't need that question mark R done. You don't need that. The rezone.com for slash free book. That's all you need. Just, yeah, just that URL, not the WWW. Okay, cool. So everything's off of that one pixel. The events, you're going to go hit the drop down all website visitors and you're going to go to specific. So people who visited specific. Okay. And then that 30, you can, you could take it up. I mean, it doesn't hurt to take it up to 180 and then Facebook will just start tracking everyone over the past 180 days as you, you know, continue and go on. And then just paste it in right there. So just paste it in the values. Yeah, so you got to always make sure what I always do, go back to the tab free ebook. I always double click it, like just to open up the whole damn thing. That's all you copied. So yeah, just make sure you, no, no, no, no. You just need the rezone.com for slash free book. Okay. Yeah. So just grab that part and make sure you don't get that dot. I think you got that dot. Yeah, there, there, there we go. Should be good. Okay, cool. So yeah, just grab that and then just, yeah, X out of that. And then just paste it in again. And you're always going with the dropdown. Always hit that dropdown in blue. Perfect. Okay, cool. So here's the deal. We're going to exclude. So these are going to be people who only visit the landing page. They haven't opted in. So we're going to exclude. So hit exclude. And then now go to the thank you page. We're going to, we're going to, we're going to exclude the thank you page and the thank you for scheduling page. So open up the whole thing, double click it. Make sure you don't have the WWW. Yeah. Always want to double click, open up the whole damn thing and just make sure you're only copying that URL. Okay. So all website visitors. Yeah. Change that to 180. And then the, what the all website go to specific. So everything matches the top. So hit that all website visitors. You're, you're hitting the dropdown events. Yeah. Go down a specific. So just like you do on the top, you went specific. So contains that right there. And, and, and then you're good. So just name it. So this is going to be real estate opt-in real estate opt-in. And you can name it, you know, real estate opt-in page visitors or visitors. Yeah. Page visitors. And then in parentheses, you'll put only. So realistic opt-in page visitors in parentheses only. So these are only people who landed here. They haven't landed anywhere else. They've only landed here. Now, one more link you'll put in the things for scheduling is you'll get the, the thank you page link. The thank you. Thank you for opting in. So go to the schedule your call now, schedule your call. Yeah. Go down one, get this link too. So just double click it. Open up the whole damn thing. Yeah. Just grab the URL. Perfect. So you're excluding anyone who has landed here and you're excluding anyone who has already scheduled a call. Nice. Okay. So go ahead and paste it in at the top, right there. Exclude, right there next to thanks for it. No, no, no, no, no, no, no. You don't need a third one. You already have this exclude. So paste it in next to that link right there at the top. Oh, okay. Yeah. So just paste it in right there. Okay. So, so hit the dropdown and then there goes your two exclusions. So hit create audience. Okay. And, and you're good. So that's, that's one audience. That's an audience you'll always want to retarget in the future. Okay. Is, is webpage visitors. So now let's do the second one. So click create audience again. And now we're going to just do an audience for the leads. So anyone who's landed on your thank you page, that becomes that, that's a lead. That's our audience. So this is an audience. Hit all website visitors. Always hit the dropdown. All website visitors. You're going specific. So always keep that in mind. It's always specific. And then go ahead and get the link to the schedule your schedule free call. And then let's, let's, let's copy that. And then on the lead, that's what we're going to name this one. So go ahead and paste it in there. And then the name, there's no one to exclude. You don't need to exclude anyone on this one. Because we'll do, we'll do a third audience for those who scheduled. So actually, you know what? Let's just, let's just, let's just do it on this one. Let's exclude. So we'll exclude and then we'll exclude anyone who has already scheduled on appointment. So go ahead and get the thanks for scheduling. Yeah, go specific. And then, yeah, to get that one. Go ahead and copy that. Perfect. Okay, cool. So we'll change the 30 to 180 and then paste in that. And then this one's going to be real estate leads or real estate ebook leads or real estate book leads. So these are, these are, this is a specific audience. They have, they have, they have opted in and downloaded the book. Very specific. And, and they haven't go and create audience. They haven't scheduled on appointment. So, so they landed on the thank you page, but they haven't landed on the thank you for scheduling. So go ahead and create another custom audience. Click on that one, create another custom audience. And now it's going to go website and now we're going to create a custom audience around everyone who has actually scheduled. So all website visitors, specific. And then go ahead and copy the link for the thank you for scheduling page. Okay, so there's that audience. So this, this audience is scheduled appointments, scheduled appointments. Okay. And it's not just real estate related too. So again, anybody who's scheduled a damn appointment with you will go into this audience, which is, which is fine. So scheduled appointments and then create audience. So here's what we're, what we're, what we're working with. Hit done. Okay. So when it comes to future ads, like what you'll always want to do and it's really ad number two and on, ad number depend on, depend on that first ad, depend on that first ad and how, how much you spent for it and how much, how much, how much engagement or, or, or, or clicks you got on it. The first ad that would kind of determine if you want to retarget them for the second. So let's just, let's just call it from ad number three and on from ad number three and on, there should be some, some good data populating in these audience audiences, meaning by the time I'm on my third ad, I should have some people who landed on the damn page. By the time I'm on my third ad, I should have some leads by that time, right? And so from the third ad and on, what you'll always want to do is retarget your page visitors only. What you'll want to do from your third ad and on is always exclude leads and appointments. Okay. Now on your third, by your, by the time you get to your third ad you may have appointments, you may not, but you, you'll for sure have some leads. So that audience may not be big, but it doesn't matter if there's only one person in that audience, it doesn't matter. I still want to exclude them. So as I go and set up my third ad, my fourth ad, I'm always, always, always from ad number three and on, I'm always going to retarget the page visitors only and I'm always going to exclude leads. And if I have appointments, I'll exclude the appointment audience as well. Because I don't need those two audiences, appointments and leads, I don't need them to keep seeing my ads, you know? Especially if I'm talking about the same thing, like a different ad, but on the same thing, download my book, right? I have 19 ads ready to go and every single one of them is about downloading my ebook. So ad number three, and from ad number three to 19, those leads, they don't need to keep seeing your damn call to action on downloading the damn book, right? They've already opted in. So make sure you always exclude them. But for those who haven't opted in, they're going to keep seeing my ads. If you landed on my webpage three weeks ago, you're going to keep seeing my ad because you landed on my website, right? So the only time you're not going to see it is if you opt in and you land on the lead audience. Then I'm now excluding you. Now you won't see my ads no more, you know what I mean? So those are your three main audiences, man. And again, as you grow, you'll start to build more audiences, but everything evolves around those three. So here's what we got to do now. We got to now create our custom conversion. Now, a custom conversion, click on your free ebook at the top, the tab, free ebook, your landing page, your opt-in page. Okay, so when someone runs an ad, their goal is to get people here, right? Click on the ad, come here, that's the goal. But the ultimate goal is to get them to the schedule-free call page. Exactly. So that's what we're telling Facebook. We're telling them our ultimate goal. They want to know about your ultimate goal. They don't care about your goal. They want to know about your ultimate goal. The ultimate goal is to get people here. Now the ultimate goal is to get them to schedule a call, but we're optimizing and we're going to run ads to get people here. Let's get them here. This is a lead. So you're optimizing for lead. You're optimizing for conversion and for lead. So it's this page that we want to tell Facebook about. This is the page we want to run Facebook ads to. Now it's the opt-in page. They click on the ad, they go to the opt-in page. Yes, but we're ultimately paying to get people here. And so we want to be very specific to Facebook. We want to say, Hey man, we're willing to pay you guys. If you guys can give me people here and they just need to know where here is. And that's what we're about to tell them. And that's a custom conversion. So go to the ads manager and we're going to click on the dodge to the left. And we're going to click on events manager. So let's click on events manager. And then you're going to hover over that blue triangle and we're going to click on custom conversions. Okay. So this one over here, appointment leads. The reason why I think it says, well, there's a couple of reasons why it doesn't say, it says no recent activities because number one, you changed out the link and then number two, no one's landed on it just yet in the last four days. That's why it's saying no recent activity. But go ahead and click on it, appointment leads. It should be that old link and we'll just, yeah, see, so there's the old link. So now just click on manage at the bottom, manage. You'll see it right there below. Yeah, click on manage. And then you're going to simply delete it. So hit the drop down to the right of rename and just delete it. We'll do a new one. Okay. So now all we're going to do, so if you delete this customer, you will not be able to see it in the ad reporting. Okay. So I'll come, it's not letting you click the blue one. Okay. This customer is currently being used in a domain's web configuration and can't be deleted. You must remove the custom conversion from all domain configuration to free. Okay. So let's go, that's good. That's good to, that's a new notification. Let's do that first. So go to close this out, go to the dots to the left and go back to the events manager and let's just delete it from over here. So events manager and then towards the middle of the page you'll scroll down and click on the aggregated events measurement. So right there towards the middle, you'll see, yeah, the aggregated, yeah, go right there, aggregated event measurement. Let's click on that real quick. We may have to, and then configure web events. And then over here we'll click on domain verified. So click on that. And then this, it's reading this one. So the signed event, the one, so click on that and then click on manage events. Okay. Edit. And so over here, it's saying we gotta, we gotta delete it from here. So go ahead and scroll to the very, very right. Can you move to the right? Let's see, scroll, we wanna get rid of this one. You should, there's, let me open up my, yeah, you should be able to see below. Like, I don't know if you had to move your cursor, but there's more information below. Configure web events, just hit the blue button. What we'll do is we'll just cut some conversions. Let's just see if we can change out the link. So go ahead and click on it, appointment leads and click on edit. So scroll down or click on manage, scroll down. Actually you might not be able to change the link. Hit manage. Yeah, see so, so that link that all you can do is change the name of it, appointment leads. But we'd have to, we'd have to, we'd have to get rid of that in the, on the other page. So that you have to be able to, to scroll to the right of that page. So exit of this, go back, go hit the dots, go back to events manager. It's definitely a little Facebook bug because we can't even get to the right side of this, man. So if anything, bookmark this page and then just come back to it. Come back to it in a few hours. And what you're looking for is you're looking for the green button to the right of events slots filled. You're looking for that green button, but then also you're looking to the right of one event. You should be able to X that out. And that's what, that's what, that's what it's reading right now. It's reading this one. And, and because you have it set up, appointment leads, it's not letting you delete it on the custom conversion site. Right. So you got to, you got to delete it here and then we can go delete it over there and create our new custom conversion around the new thank you for opting in link. Yeah. You know, so we'll do that. We'll do that on our next call. That that's, that's, that's the very, very most important, but it's not at this point because you're not going to run the ad just yet. So we got to make sure we do that before we run any ads. Okay. Okay. So, so then that was installing the pixel that was setting up your custom audiences and then this part is, is the custom conversion. So really from this point on, it just comes down to editing those pages, man, editing those cartridge pages, getting, getting your ebook and that's it, man. And then once you have that knocked out then, then that's when we can go run some ads. Oh, perfect. Yeah, dude. So, so what's today? Today's, what is today? Thursday. Thursday. Okay. So, shit, right now in a few minutes, cartridge got that, got that call. They do a call every Tuesday and Thursday at this time, your time, every Tuesday and Thursday. So it ain't bad. It ain't bad. If you got, if you got time right now jump on that cartridge call and, and, and just, and just, and just absorb the information, man. Okay. That's your next step right now. It's just really making sure you're, you're editing these pages, these cartridge pages. Okay. Or you can jump on my call every, every Monday and Wednesday where I just do a group call on, on cartridge, on editing all them down pages. Yeah, that's perfect. You can say that's available even after we send it, right? Which one? Yours. Yeah, every, yeah, every, every Monday and Wednesday I do one at, what are you, central time? Yeah. Yeah, yeah. So every, every Monday and Wednesday I do, I do a cartridge called 3pm central and then every Tuesday and Thursday cartridge does a call every, every, every Tuesday and Thursday at 3pm central. All right. So, so their call is about to start right now in three minutes, if you want to jump on that one. But I think the register, did you register for that one? Yeah, I get the replays. Okay, okay, cool. Yeah, man. So just knock that part out. Let me know if you need any help with that. And then let's, let's schedule our next call, man. Whenever you're, whenever you're ready. Cool, sounds good. Thanks. Cool, D. Okay, man. I'll talk to you soon. All right. Okay, man, peace.