 Hi everyone. Welcome to the Give Out Day training webinar. There are people still joining so we're going to go ahead and wait just a couple minutes more to let everyone get in, get settled and then we'll officially get started. Everyone, for those of you who've just joined us, we are waiting just you know maybe 30, 45 more seconds while others join. If you could use the chat module for go-to webinar and let me know if you can hear me, that would be awesome. You can let me know the name of your pet if you had one or the name of you know that your pet would have if you did have one. Thanks. Okay, beautiful. We have lots of pet owners which is very exciting. We are going to go ahead and get started. I welcome again to the Give Out Day training webinar. My name is Dawn and I'm going to be leading you through today's presentation. I have a few housekeeping items to note before jumping in. Today's webinar is going to be recorded and posted in the toolkit on the Give Out Day site. It'll be under the resources tab and as some of you have utilized you can use the go-to webinar chat module to send across any questions that you have during the presentation and then we'll get to those we'll get to as many as we can after the webinar's overall Q&A session. So I have Nicole from Horizons Foundation here with me today. Nicole is the Give Out Day program coordinator and she and her team are working really, really hard on all things Give Out Day. So I just want to welcome Nicole and please say a few words to everyone today. Sure. Hi everybody. This is Nicole Pagan from Horizons Foundation. As you know, I am the program officer and Give Out Day program manager at Horizons. We are the world's first LGBTQ community foundation. We are just about to start our 40th anniversary. We've been involved with Give Out Day from the very beginning when it first started back in 2013 and it came to live with us at Horizons Foundation in 2016 and some of you have been participating with us ever since and some of you are new. So we are really excited about being able to present to you this new platform that we have partnered with. We're really excited about working with Mighty Cause. We hope that as you've signed up already you've seen, you know, how much more nimble and user-friendly that this site is going to be and we hope that it is going to make Give Out Day even more successful than it was this year. So with that, I just want to thank you all for joining us this afternoon and hand it back to Dawn. Awesome. Thanks Nicole. Okay. Here's a look at today's agenda. We're going to be going over some of the basics. We're going to walk through, you know, just the simple stuff for Give Out Day, the start and end dates, etc. Then we're going to jump into getting started by registering and navigating your nonprofit page on the platform. And then after that we'll move into a Q&A session. And then again, if you have any questions while I'm presenting, just type them into the questions box of your go-to webinar panel and we'll make sure to cover it at the end. If we do run out of time for some of the questions, if there's a lot, then I'll be sure to email everyone afterwards so that we get all the questions answered. And then if there's a running theme with any questions, then I'll make sure to add those to the FAQ on the Give Out Day page so that everyone has access to all of the answers. So Give Out Day is a 24-hour-long event, as you all probably know. This year it's going to be taking place on April 23, 2020. Horizon's Foundation is giving you early access to the site once you register so that you can utilize it for 2019's Giving Tuesday, which is coming up quick. It's on Tuesday, December 3 this year. Early Giving for Give Out Day starts on March 26 of 2020 and the prize money will be announced soon so you can start planning. So just make sure that you mark on your calendars April 23 as the official day for Give Out Day and then March 26 as the day Early Giving starts. Of course, all this information is located on the website too, but it's always good to have reminders. So as I'm sure most of you already know what a Giving Day entails, but in case there's any new organizations out there, a Giving Day is a unique campaign presented by a host, in this case Horizon's Foundation, that allows organizations to compete with other nonprofits or against your own goal to win prize money. Giving Days are an exciting way for you to engage sponsors, community partners, peer-to-peer fundraisers and you know your volunteers and supporters to really spread the word about your organization and your mission and of course raise funds for your cause. The limited time frame that a Giving Day creates, it gives you a sense of urgency that donors really tend to respond to and you know the prizes available give you fresh messaging opportunities, which is always welcome. So to participate in Give Out Day, you'll want to register your organization if you haven't already done so. Once you've registered, you can customize your profile on Mighty Cause and start planning your campaign. You can invite other people in your organization to participate as peer-to-peer fundraisers and then once Early Giving has started on March 26, you can start promoting your campaign and of course you'll really want to push the donation ask on the actual Giving Day but you know the other thing you'll want to do is you know raise money so you can win some awesome prizes. So register, customize your page, plan your campaign, promote it, raise money. This is the homepage for Give Out Day this year. You'll see the URL here on the left. I would definitely bookmark it. Once the Giving Day starts, this is where you'll see the leaderboards that will indicate what place you're in as well as any additional prizes that are going on. So make sure you book out the www.giveoutday.org now so that you have it when you need it. This homepage has all the tools that you'll need as well. You'll see the register button right there at the top. If you haven't registered yet, this is where you can go to do so. The Giving Day homepage also has those tabs. You'll see they include the rules and resources like the FAQ and Toolkit and additional information and this is also where the prizes will be listed once they're announced. Okay, so first things first, if you haven't already done so yet, you're going to need to register your organization. If you have any questions at all pertaining to registration, please feel free to email our support team at supportatmightycause.com. To register, what you'll first need to do is log in or sign up and claim your organization on Mighty Cause. So for a lot of you, this will be your first time visiting the site, but especially for Horizons Foundation, we did a data migration with your previous platform. So for many of you, you should be able to sign in using the email that you used before and all of your information for your organization will be there in your account already. So you should have access to everything. If you have any trouble again, please email supportatmightycause.com and we'll be able to help you. Once you kind of log dinner signed up, it'll unlock all of the survey questions for the registration. So once you fill out all of those, you can submit your form and then you'll be registered for give out day. You'll receive a confirmation message and an approval email. And then after you claim your organization, then you'll also be able to add additional administrators to your organization's account on Mighty Cause. So multiple people will be able to access the account and help help you run the campaign. So once you filled out and submitted your registration form, you'll need to complete the items on your to-do list. This list is located on the home screen on your nonprofit profile right under your metrics. There are five basic items to complete. You need to create, you need to add a background image to your page. You can use one from our gallery of stock background images. You also would want to upload your logo. That's, you know, going to represent you throughout give out day. You can add a story. Also call the description that tells visitors to your profile about what your nonprofit organization does. You'll want to build a thank you page to thank your donors and you'll want to set up electronic fund transfer so that you can get the disbursements that you for the funds that you raise through direct deposit. On the to-do list, it's pretty cool. If you click on the links within that blue to-do list, you'll be taken right to the spots on your profile where you can complete each task. So it's super easy to complete the list. And the to-do list isn't required, but profiles that are filled out more by having the to-do list done. Typically, we've seen get more donations on Mighty Cause. Basically, because if you show your page more love, then people, you know, if you're excited about it, other people get excited about it. So the to-do list is a really great place to get started. There's obviously additional things you can do to customize your page, but the to-do list is a great place, great first place to go. And then if you need any help or you're unsure how to complete any of the items, then again, our support team can help you. Their email is support at mightycause.com. We also have a support library where we have walkthroughs and videos that can help you out as well. So besides your to-do list, we also recommend taking some time to get to know your dashboard. Your dashboard, which we like to call your Mighty Cause manager, is the admin bar that appears on the left side of the screen when you're logged in and you're on your nonprofit's profile. You'll automatically land on your welcome screen or the home screen. That's the little house, the first icon. That's the first page you'll land on. That's where your to-do list is located, as I mentioned. It's also where you'll be able to find metrics for your nonprofit. So just some quick stats for you to see where you're at in terms of overall fundraising for your organization. Under profile, which is the second icon down on the admin bar, this is where you can edit your page in the page editor. You'll also be able to adjust your page settings where you can set your goal for the event and you can enable a progress bar on your page. You can also go to the live view from here to see how your page will look to visitors without having to log out of your account. And then below that on your dashboard is the report section, which is going to be your one-stop shop for everything related to donation management. You're able to preview and export your donation report and you can view and manage your disbursements from here as well. Part of your to-do list, as I mentioned, is setting up that EFT. You can do that under reports in the disbursements section. Signing up for EFT, just so everyone knows, it allows you to receive your funds faster. Funds, we are also dispersed by check, but there's a $5 administrative fee for check disbursements. If you do have any questions about fund disbursements, you can email supportatmightycost.com and our support team, again, will be happy to help you. And then next on the admin bar is the fundraising view. Your donor experience section, which we're going to talk about in a few slides, as well as matching grants, which we're also going to go into detail on, are both in this view, the fundraising view. You can manage your nonprofit settings, like your URL customization and admin control from your settings page, which is that last icon, the gears on your admin bar. So your profile is the face of your nonprofit for Give Out Day. So you're going to want to make sure it looks good and it represents you well. And just so you know, your profile link is that's the link that you'll share with your supporters when you ask them to donate to your organization page during Give Out Day. So to share your page, just copy and paste the URL into an email or social post or wherever you're advertising the campaign. So as you're going through your to-do list, you'll want to customize your profile to match your brand. There's two ways to start customizing your profile. You can click profile in your Mighty Cause Manager and choose that page editor option. That's the second one down on that submenu. This is going to open up everything you're able to edit on that page. And if you're a list person, you can go down this list to make sure you hit everything you want to. The other way to customize, as you can see here in the visual, is to click profile and then just use the little pencil icons that appear on the page to indicate a section can be edited. Just click the little pencil and that section will open up for editing. So the first thing you'll want to do when editing your profile is upload your organization's logo. You can use that pencil icon to open up that section for editing. Logos need to have a one-to-one aspect ratio to fit. The logos on Mighty Cause are the same aspect ratio as many social media sites. So if you use your logo as part of your Facebook or Twitter profiles, you can just use the same logo here as well. You'll want to make sure your logo doesn't clash with your background image. And then, you know, you do want to upload a background image as well. You can see the background image on the example here is of two people sitting on a couch. Your background image will look best if it's mostly text-free and it's a strong image that's representative of your nonprofit. Landscape-oriented images will work best. And if you're not really sure what picture to use from the ones that you have, or you're having a hard time finding a picture that you like, we do offer a generic gallery of images to choose from for a background picture. So you can use one of those as well. And then you can also change your theme color to match your organization's branding. The theme color allows you to pick a consistent color that shows throughout the experience your organization provides its supporters. The theme color is really easy to set. Just click that. You'll see, yep, click edit theme. And then it'll open up that section for editing. So you'll see that's where you can add the background image. You can add a filter color. The theme color is right there. And you'll see from the visual that the theme color will update your button color, the progress bar color, the hyperlinks within your page, et cetera. And then you can also apply an overlay to your background. And the theme picker is really nice. You can either pick a color from the color box provided or you can use a hex code to get the exact color that you want for your theme. So the about section of your page is your chance to explain what your nonprofit is all about. The text editor is right in the section. So all you have to do is just click into that story section and just start writing. You can add media to your story to just things up. You can utilize the inline text editor to add links, upload images. You can link out to videos from YouTube and Vimeo. They'll get embedded right in your story. So people visiting your profile can check them out right within that section. You can also add bulleted or numbered list. This story spot is really where you can go in depth about your work and make a strong appeal to donors. Tell them why your organization needs their support and show the impact of your work. One really cool piece that I want to point out is the ability to add custom tabs. So if you have extra info that you want to share that doesn't necessarily make sense to put in your story, you can create a custom tab to add that information for your nonprofit's organization page. It helps keep everything organized and easy to find. You can add anything that you want to your custom tab. It's pretty customizable. Some people like to add information about upcoming events. If your organization has frequently asked questions from donors, you can add a tab for that. If you wanted to add information about your staff and the acknowledgments or, you know, if you have resources you wanted to share, etc. It does allow you to create three custom tabs that you can label. You can label it however you'd like and fill it in with whatever content makes your profile page look better. You'll see in the visual the about, it says about and updates right there up at the top above the tool line. That's where you'll add the custom tabs. So the media gallery on your organization's profile is where you'll be able to add any additional images that you have for your organization. It's a really great way to visually show donors what your organization does and where funds are going. You can also connect to your organization's Instagram account. That'll import the pictures you already have within your Instagram onto your organization's profile page on Mighty Cause. Connecting your Facebook or Instagram accounts not only provides additional content, but it also lets people coming to your page let them know that you have those social accounts so then they can easily follow or like you. You can optimize your social share settings within the settings section on your Mighty Cause manager. And remember the settings is the gears on that Mighty Cause manager. Basically, you know, what it means to optimize your social share settings, say that three times fast, is that you can standardize the social template whenever somebody shares a campaign. So basically, you'd set a standard logo, a blurb, and you know, you could even do hashtags that populate whenever a supporter spreads the word about you so that it helps give you a little more control over what people are sharing when they're sharing your page. So the last submenu item within your profile section is the page settings. This is where you can go to update the metrics that show on your page publicly. Things like showcasing dollars raised, a progress bar if you've inputted a goal and a donor count. You can also update the calculation period. So if you have fundraised on Mighty Cause before, that calculation period allows you to sort of reset your page so donations from a certain date are the only ones that show. So because we have migrated a lot of your information into the Mighty Cause system from your previous platform, this is something that some of you might need to do. If your pages are showing dollars raised, you can easily reset them by going to your profile and then clicking page settings and just updating it to a specific date that you want them to start showing. The page setting section is also where you'll find code for a widget that you can put on your website if you didn't want donors moving away from your site to donate. So you'll definitely want to spend some time customizing your organization profile using all of the tools we just talked about because the more work you put into it, chances are the better you'll do. Because again, the more excited you, like the more excitement you show about it, the more excited other people will get about it. You can have the best campaign strategy in the world, but when your profile, you know, the place where people actually go to make donations doesn't look like you've done anything to it. They, you may end up losing donors. So definitely important to customize your page, put some logos, some pictures on it, put some text so that when people come to your page, they can see that you're active, you're ready, and that you want to accept donations. So you can access reports on donations and disbursements in that report section of your Mighty Cause Manager. Clicking on that section will give you a submenu where you can choose from your all donations report. You have a report on recurring donations, as well as a donor retention report. Again, because we have done that big data migration for you, a lot of you should have information already in your Mighty Cause account. So this recurring, or I'm sorry, donor retention report will already come into effect for you. So this report is really cool. It's super robust. You can tell right away which donors have given to you already or have not during, you know, certain time frames so that you know who to reach out to specifically. And it helps you kind of segment your messaging a little, a little better. So the donation reports, all of them are available to you in real time and they include information like the donor name, email, any designations or dedication options you have. It includes the gross and net amount of the donation, as well as any fees associated with the donation. And then you'll also know what page they donated to. Let's say if your organization doesn't want a fundraise on your organization page, but instead you have a fundraiser page that you decided to start for, you know, a specific cause. So like really showcase it, it'll, the donation report will reflect that people donated to that specific campaign. Or if you're able to do some peer-to-peer fundraising, the donation report will reflect who donated to what peer-to-peer fundraiser page that you have on your organization, benefiting your organization. And then within the donor experience section, which we'll go into detail about later on, you can set what information you collect during the checkout process to show in your donation report. For example, if you needed to collect phone numbers or addresses from donors, you can do that within the donor experience section so that it shows on your donation report. And then lastly, the disbursement section of your donation report allows you to see your batch disbursement history. You can click on a disbursement listing to open up more information about that disbursement, like which donations were included in that report, as well as a summary of the total amount, total associated fees, and net amount included in that disbursement. And just so everyone's aware, all donations on the site are processed by the Mighty Cost Foundation, which is a donor advised fund. Your organization can sign up for electronic fund transfer. It is definitely the recommended method. It allows us to disburse funds twice monthly. And, you know, but like I mentioned before, we do do disbursements via check. Those get sent out once a month, and there's a $5 administrative fee associated with each check disbursement. So, you know, I definitely recommend signing up for EFT since it's free and you get your money faster. So, the analytics submenu item in your report section shows you a lot of really great stats on donations made to your organization. I would definitely check this section out a few times during, you know, whatever day you're fundraising, if you choose to use Mighty Cost on Giving Tuesday, check out your analytics tab several times during Giving Tuesday. Or if you're planning on utilizing it specifically for like just for give out day, make sure you know this is here. You're aware of it. And that way you can go several times throughout the day to check and see where your stats are at. The analytics tab just really gives you a nice well rounded view of, you know, what's going on, where your donations are coming from, how people are responding to you. You know, the more information you have about, you know, how people are responding, how they're donating, how much they're giving, the more information you have, the better informed your actions will be. So, you know, if you see that most people are giving in the $25 to $50 range, then, you know, maybe you want to think about adjusting your suggested donation amounts that people see when they go to your page to donate to try and get them to donate a little bit more. The next item on in your Mighty Cos Manager bar is that fundraiser section that I mentioned earlier. There are several submenu options to choose from and I'm going to hit on a few of them today. The first one that I want to talk about is the donor experience section. This is probably one of the more important features to focus on when you're setting up your organization's profile page. The donor experience section gives you a lot of control over the donation process for your organization on Mighty Cos. It allows you to opt into collecting the information you want from donors for your donation report, like addresses and phone numbers. You can also set up custom suggested donation amounts and you can add descriptions to help tie those amounts to items or services your nonprofit provides, you know, to help strengthen your appeal to donate. The donor experience also allows you to preview the whole checkout process without actually making a test donation so you can see what your final process looks like and then use that to edit yourself if needed. The donor experience is also where you'll go to set up your thank you page and customize your donation receipt. Both of those sections use that same text editor as your story does on your profile so you can add text, links, you can add a video, you can add images and then you can also add a custom call to action button at the bottom of that thank you page that tells donors where you'd like them to go next. So a cool idea, for instance, would be asking them to sign up for your email list right on that thank you page. There's really, there's a lot you can do with this page, a lot you can do to customize and it really helps optimize your campaign and just gives you a whole in-depth experience that your donors can go through just for your organization. The fundraising section on your Mighty Cause Manager is also where you'll find the matching grants tool. As I'm sure many of you know, having a matching grant from a donor can go a really long way in driving donations. So I want to make sure you're aware of the tool that Mighty Cause has specifically for matching grants. The matching grants tool is a really versatile tool. You have a lot of options for how you structure your match. A lot of matches are just typical one-to-one matching where if someone gives that amount, the exact amount is matched. With the Mighty Cause tool, you can do two-to-one, three-to-one, you can match a percentage of each donation. The greatest thing is that our matching tool does all the math for you. So all you have to do is choose how you want to structure your match and then you can also apply a match when a certain number of donations have been received. So for instance, if there is a prize available for the most individual donations, then you could say that if you get 100 donations within four hours, you'll get an additional $1,000 for your nonprofit. You know, however you structure your match, it's super versatile. There's lots of options. And structuring it in a way to help you win prizes is a really great strategic piece too because you really want to just try to utilize these matches to drive the most donation volume and traffic. And the matching grants tool really helps you do that. You'll notice in the picture here too, as soon as you have a live matching grant, it puts a little sticker on your donate button. So everyone is informed that you have a matching grant live. If you have multiple matching grants live at a time, it'll indicate that by the number. So it'll say two matching grants live. People can click on that and it will take them straight to the place on your organization profile where those matching grants will be listed so they can see what each one entails and can participate in one of them if they want to. The matching grants tool not only allows you to post multiple grants at the same time, but it also allows you to post them in sequence so you can set a bunch of grants to fire one after the other. So if you wanted to go three whole hours with continuous matching grants live, you could do it one after the other if you wanted. So that might sound like a lot, but the tool itself is really user-friendly. You have a lot of flexibility on how you structure your match. I really suggest checking out the matching grants tool just to see your possibilities and start brainstorming. And then, of course, if you do get overwhelmed, then just setting up a one-to-one match is the simplest and easiest thing to do, and one-to-one matches really work as well. So the last section on your admin bar is the settings. If you click settings, it opens a submenu where you can update your organization settings. This allows you, the organization settings is where you can customize your organization's URL. This is where you can also manage your electronic fund transfer, and then you can also update any legal information if you need to. And then lastly, you can customize social sharing from this page as well. And as I mentioned, the social sharing, that's where you can kind of set that template for when people share your organization's campaign, either during Giving Tuesday or during Give Out Day. That's where you can go to kind of create that template for them, so they have something to start with when they share your campaign. And then the setting section is also where you can add or remove admins from your account. So moving on from the admin bar on your Mighty Cause account, I want to make sure that I mentioned the really great tools that you can use as you get ready for Give Out Day, and those are all in the non-profit toolkit. The toolkit has tips and tricks. It has FAQ. It has walkthroughs. It has templates you can use for email and social. You know, you could use those verbatim. You can use them to help you get inspired and figure out how to promote your campaign. It has checklists. It's just got a lot of great stuff that you can use to help yourself get ready. The toolkit is also where you'll find today's training recording, as well as logos and graphics for Give Out Day that you can download and start tying those into your Give Out Day messaging when you do start to create that. So definitely check out the toolkit if you haven't already. Refer back to it as often as you can while planning your campaign because it's just chock full of information to help you succeed. Okay, so I want to go through a couple ways that you can utilize your Give Out Day site for Giving Tuesday since you do get access to your Give Out Day page prior to the actual Give Out Day. So Giving Tuesday is a really great day to take advantage of using your Give Out Day site, but I'm sure you will know you have to plan ahead in order to have a successful campaign. So to help, you can really start utilizing those free planning resources in the non-profit toolkit. They're Give Out Day focused, but they really work for any campaign. So especially since Giving Tuesday is also a single giving day, it's probably good use for you to make if you practice with Giving Tuesday for your Give Out Day campaign as well. So there's no real need to reinvent the wheel or start from scratch. Just go ahead, those tools are already available for you. You can get started by checking out the planning guide in the toolkit. There's a checklist for success and other resources in there. These are free and they're aimed at small organizations with limited resources, so definitely check them out as you're gearing up for your Giving Tuesday campaign and your Give Out Day campaign. And then I want to recommend assigning some key rules for the day or for planning activities out to specific members of your teams or volunteers. Basically, you want each person to know what they should be doing to prepare for Giving Tuesday. And then you want to make sure you start off planning your campaign's message and theme. You can just fundraise generally, but what we know on Mighty Cause is that it's important to have a focus, even if you just use your non-profit profile to fundraise. So think of a message or a theme or something that makes your campaign feel urgent and relevant and compelling to donors. So what this could look like in practice is if you're raising money for a special fund at your non-profit, a special project, improvements to your equipment or premises, or even just if you find a tagline or a theme, for instance, an animal rescue might want to focus on their foster program or a food bank might fundraise focusing on meals for the holidays. So finding that focus, and I'm kind of going out of order, but finding that focus to help make your campaign more compelling to donors also helps you plan too. And then to go along with the focus, make sure that you set a goal for your efforts on Giving Tuesday. Are you trying to raise a certain amount of money? Are you trying to reach a certain number of new donors? Or maybe it's retaining a certain number of current donors? Basically, you want to make sure that your goal is specific and measurable. That way, you know what you're reaching for. You can use your goal to help plan and then making sure it's measurable, you'll know at the end if you've done a good job or not. And then Giving Tuesday is also a great opportunity to leverage any partnerships you have. This can include businesses, companies that you partner with, anyone who can help boost your campaign. You want to think about natural partnerships that you might have within the community. As an example, a pet food store might be a great partner for an animal rescue. A local restaurant would be a good partner for a hunger relief organization. Make the most of these partnerships by asking them to fund a matching grant during Giving Tuesday for your organization or during Give Out Day. If you don't have any partnerships with companies, that's totally okay. I mean, maybe you could secure a matching grant by asking your board to each chip in $100 and have it be a board match. So people know that your board is engaged and involved as well. Or maybe you know hire up people in your community like your mayor or somebody from your local television station. Those would be really good people to either ask them to secure a match or just ask them for exposure. One of the cool features of the matching grant that I forgot to mention was that you can upload logos with each match. So if you did get a business or if you had your city council donate money for a match, you could upload a logo to correspond with that match. And then that might be an extra perk that you could tell them so that they're getting exposure to from your donors. And then next, you'll want to make sure you plan out your communications for Giving Tuesday. The first step there is really gathering what you already have, photos, videos, et cetera, and then evaluate what you might need. And then from there, you'll want to move into planning how you use that content. So specifically using it on your email and social media channels. For email, you'll want to think about who you'll contact and at what time. And we strongly recommend segmenting your email list, making sure you hit the right person at the right time. And there's not a specific science to it, but you don't necessarily want to send out a generic, please donate money to everyone on your list. Well, that's fine. You'll probably get a much better response if you know who your major donors are and you email them specifically and ask them to give a higher amount or secure a match for you. As opposed to emailing somebody who's only given once, then you have a different message for them than you would for your major donors. And again, you don't have to have completely separate messaging for each of these segments. You don't need to make more work for yourself. Just changing a little bit of information to appeal to each of the segments on your donor list that you're appealing to. That is definitely good enough if that's what you're able to do. So along with planning your communications, you'll want to think about what segments of people that you want to hit. And then you'll also want to start drafting and scheduling emails. Make it as easy as possible for yourself. If you're able to schedule your emails, that's awesome. Get those set up ahead of time. If you don't have an email system where you can schedule, that's fine too. You can draft your emails ahead of time and then send them out at the designated times that you picked. So even just drafting an email is a great way to kind of get ahead of everything. And that is a great job for maybe a volunteer or somebody on your staff so that if you are a small organization, it's not just you doing everything. Somebody can be in charge of drafting up emails and then somebody can be in charge of reviewing them. And then social media is the main place for on Giving Tuesday where you'll want to share content and stories. Giving Tuesday is really a day that's built for social media. So think about what platforms that you want to use during Giving Tuesday. Think about how you want to engage people on those platforms. There is a social media guide in the non-profit toolkit. So I recommend taking a look at that. It has a lot of great kind of starting points if you are just not great on social media. It also has some more in-depth items if you are a pro at social media. It includes information about, you know, including videos. And one thing that I've seen is successful that donors seem to really react to is the Facebook Live videos. I've seen it be successful when you go like behind the scenes at your organization. People seem to get a really big kick out of seeing behind the scenes and how things work. So maybe that's something that you want to do is just instead of having a video specifically about, you know, please donate, you kind of give them something extra. And, you know, maybe one of your strategies during Giving Tuesday is you have Facebook Live videos, you know, at strategic points during the day. And then you kind of tease something that's going to be in your next video at some point. So people are following along with your organization on social media throughout the day to, you know, really help keep them engaged. And then lastly, do not forget to plan your follow-up. Thinking everyone that's helped make your plan, I'm sorry, thinking everyone that has helped make your campaign a success is very, very important. One thing you could do during Giving Tuesday, if you give shout-outs during the day to donors of all sizes, let them know that you're feeling their love on Giving Tuesday and give them a shout-out on your social media. You can send thank you emails as part of your follow-up. You can start prepping. If you are an organization that sends handwritten notes, you can start prepping handwritten notes now to send out after Giving Tuesday is over. One way to make it easy for yourself is to customize your thank you page and that email and that donor experience section that we talked about earlier. You can always send out additional or more personal thank yous, but at least by customizing the thank you section on your profile, you know that your donors are getting a note from you right after they donate. And planning your follow-up is also important because end of year giving is not super far behind Giving Tuesday, so if you are also planning on doing any communication for end of year, make sure that you thoroughly thank your donors who give during Giving Tuesday because if they feel appreciated, then they're more likely to donate to you again for your end. So just keep that in mind as you plan your follow-up and what you're going to do to thank your donors. So to wrap this up, I want to make sure our support team's contact information is here for you to reference. They're a really great resource at all times for anything campaign related. If you need help setting up your EFT, if you need some help figuring out how to strategize around one of the prizes or, you know, if your donor just needs their receipt reset, you can reach out to them at any time. Their email is up there as well as their phone number and they're available Monday through Friday, 9 to 5. And if you do email over the weekend, they'll get to it first thing Monday. So yeah, so their email is on the website and feel free to write down the phone number if you know you're a phone person because I know some people prefer talking on the phone, which is great. So you'll want to make sure you write that down. So before we jump into any questions, Nicole, do you have anything additional that you want to add? I do. Actually, I just want to say a couple of more things about Giving Tuesday. We have a partnership with them this year. So if you're planning to do Giving Tuesday, the hashtag we have a find up to use with them is hashtag Giving Tuesday LGBTQ. So use that. You can also register as a cause that is fundraising just as a searchable organization on the Giving Tuesday site too. So that's a good thing to do. You don't necessarily have to think about using Giving Tuesday to fundraise. They sort of think really broadly about what giving and building a community of like action stuff is sort of just about more than donations. So if you want to use it as a way to build up your social media account as a way to find volunteers for your organization, to build up your mailing list, there are a bunch of ways that you can think about using Giving Tuesday. Of course, fundraising is probably the number one thing that you would want to think about. So use it the way that you would like. And then there was one other thing that I, an interesting idea that I heard when I was at a conference earlier this year about if you're doing like in person or not in person, if you're doing partnerships with local businesses, Dawn brought up maybe partner with a restaurant. If you have local restaurants that are going to be interested in partnering with you, an idea that folks had was to see if they would include a flyer in with the billfold when they give folks their bill at the end of the meal. So that way they're seeing something about your organization there. So that's just something you can think about. And that's pretty much all I would have to say in terms of thinking about Giving Tuesday. If you have questions about Give Out Day specifically that aren't about the platform or about like, you know, who can register, you know, support from Horizons or something like that, then please reach out to Horizon Foundation at giveoutday at horizonsfoundation.org. And we will answer any of the sort of questions that aren't really based on using the platform itself. You should go directly to Mighty Cause if you have those questions. They have a great support team and have agreed to be the point folks for that kind of support. Now we just want to go ahead and open it up to questions and see if there's anything that you all would love to know. So there are some questions. First I just want to thank everyone so much who gave me the name of their pet. There's some really adorable names and also some very few comments. So I really appreciate that. I enjoyed reading them. So for questions, the first one we got was, are fees automatically taken out before they are sent to us? Yes. So donors have the option to cover the fees within the checkout process. So if they've covered your fees, then you'll be sent the full amount of their donation. If they have not covered your fees, then the fees will be taken out before you're sent the funds. And then you can see everything that's happened in your donation reports. You can tell which donors covered the fees, which ones didn't, what your total fees were, and then your total net donations that you were sent. Let's see. There were a couple questions about the hero image or the banner on the organization page. I don't remember the dimensions off the top of my head, but if you go into the editor, then it should give you an aspect ratio. If it doesn't, I'll double check that and then Stacy, I'll email you so that we can make sure that you get a good picture in there. But all of the image editing sections of the logo and the banner, they do have aspect ratios in there to kind of help guide you on the size of the image. Let's see. How do I add a button to the body of the page? So if you highlight a word and you hyperlink it, then if you're not in there right now, this might be going a little over people's head. But if you put like, let's say you wanted to learn more, you wanted people to learn more, and you wanted to learn more to be a button within your story, you would type out learn more in your story. You'd highlight it. You'd hyperlink it with whatever you wanted to link out to within your own site. And then when you hyperlink it, there will be extra tools that pop up. And one of them is, it looks like a little magic wand. And if you click on that, it'll turn into a button automatically. So then as soon as you unhyperlink it, it takes away the button feature. So that's how you can make a button within your page. And then if you are having trouble or it's like not working for you for whatever reason, or you can't find the tools, just you can email support at mightycause.com and we'll be happy to magically turn it into a button for you. Is there any way to have this recording sent to us? Yes. So you should be getting a follow-up email, but we will be posting the recording of the webinar in the toolkit, which again is under the resources on giveoutday.org. So you'll be able to access the webinar recording at any time for you to review again. Let's see. So how do I redirect notification emails to a different email address? Notification emails, whatever you're getting notified about, are connected to the email that's associated as the admin for your account. So if you wanted a different email to get the notification emails, then you'd need to add that email as an admin to your nonprofit account and then remove the one that you don't want receiving or notifications. Let's see. My organization already uses Mighty Cause for fundraising. When we registered for giveoutday, did it link with our existing Mighty Cause account? Yes. You'll have access to both, but the URL will be different in that when you're on your giveoutday version, it'll say giveoutday.org backslash organization backslash the name of your nonprofit. If you're on the regular Mighty Cause platform, then that URL, the front of it will be Mighty Cause. So as long as it says giveoutday.org, then you're on the giveoutday site, plus it'll have the giveoutday logo on your page as well. Let's see. Do we need to register separately for giveoutday and giving Tuesday? No. You can participate in giving Tuesday right on your giveoutday site. Mighty Cause does have their own giving Tuesday, but you do not need to register for that because you've already got your giveoutday site. Nicole, you said you mentioned you had a partnership with Giving Tuesday. Yeah. They just wanted us to kind of, you know, how Giving Tuesday is sort of a disaggregated giving day, and they look to sort of local leaders to kind of tackle an area and get folks engaged with it. So they reached out to Horizons earlier this year because they wanted to start doing cause related hashtags. So we worked with them to develop the giving Tuesday or the hashtag giving Tuesday LGBTQ. Perfect. So again, you can just use your giveoutday site for your Giving Tuesday fundraising. And then if you do, and you just, if you use your organization page, then you can just reset your page metrics within the page settings that we talked about earlier so that you can only reflect funds raised on giveoutday once that time comes. And then, of course, any questions, definitely email support at mightycause.com and they can help you out. I know it's a little hard to visualize things when you're not looking at them, at least for me. So hopefully this is answering your question. Do we need to start our own fundraiser specifically for giveoutday or will an official one be shared with us at a later date? So you should, if you haven't already, you should register for giveoutday. If you go to giveoutday.org and click register, then you can sign in and access the registration questions. And you can use your regular organization page to fundraise. If you wanted to start your own, like your own fundraiser benefiting your organization, then you could, but you can just use the regular organization page to raise your funds for giveoutday. Basically, the official site is giveoutday.org. So that's what we're sharing with people. And then when you register, then you'll have your giveoutday.org backslash organization backslash the name of your nonprofit. So then that'll be your official link, but you have to register first. So if you have any questions about that, then feel free to email support since I don't really have additional visualization to where you're at in that process. But hopefully that's helpful. Let's see. So somebody had a question about registering. So if you are, if you're not seeing your organization, you should, everyone should be seeing their organization when you have to pick an organization. Everyone should be seeing their organization in like already there because we did that data migration to work out all of the fiscal sponsorships and things like that. But if you are having trouble or you're not seeing your organization or something funky is happening, definitely email support at mightycos.com. That way they can look specifically into your individual case to make sure that they get you the correct directions. Let's see. How does Horizons promote individual organization's pages to a wider audience? I'm going to let you take that, Nicole. Sure. As the overall sponsor for giveoutday, we don't actually do any promotion of any one organization. What we like to do is drive folks to the site generally and promote different ways of searching, searching for organizations that they know about, searching for organizations that are local to them or local to places that they have an affinity to. So that is the way that we try to think about how we promote giveoutday. Great. And then two minutes left, we have really one question left. This is more of a specific question, but this organization's already registered for another giving day, give to the max day. Then they're asking, do we have to register again for giving Tuesday? No, you do not. Make sure you register for giveoutday. That way you can be a part of giveoutday and then you can do your giving Tuesday fundraising on the giveoutday site since you'll have access to all their tools and all that good stuff. So yeah, so that is all the questions. One minute to spare. Nicole, do you have any parting words? Yeah, I just want to thank everybody for joining us today. We're really excited about what this new platform is going to make possible for the growth of giveoutday and really looking forward to working with our team at Mighty Cause to support all of you in your efforts. If you have any questions that are not specific to the platform itself please go ahead and reach out to me at any time, giveoutdayathorizonfoundation.org. And if I'm looking forward to supporting you as well. So good luck with everything and we will be chatting again. I'm fairly certain in the next couple of months as we do more webinars. Perfect. Thanks, Nicole. Thanks, everyone. Really appreciate your time and platform questions. Feel free to email support at mightycause.com. I hope everyone has a great day. Bye. Thank you, everybody.