 The makers of Wrigley Spearman Chewing Gum invite you to enjoy life. Life with Luigi, a comedy show created by Psy Howard and starring that celebrated actor Mr. J. Carol Nash with Alan Reed as the spotlight. Friends, as you know, Wrigley Spearman Chewing Gum is giving daily enjoyment to millions of people all over America in offices and factories, on farms and branches. In minefields and oil fields, folks find that chewing Wrigley Spearman helps them feel better and work better. The makers of Wrigley Spearman Gum are glad that their product is proving helpful and enjoyable to so many people and they're glad too that they're able to bring you life with Luigi because they know it's the kind of a radio program that millions of Americans enjoy. Let's read Luigi's letter as he writes about his adventures in America to his mama Vasco in it. Mommy. The most wonderful thing in America is the mail. And I've got to say in here, need a snow or a sleet or rain or a slush, is they're going to stop at the mailman. Come on, Mommy, is it not only not to stop him, but two, three times a day, mailman is to come into my store and they're bringing the rain, the snow, and the slush with him. But anyway, I'm happy to see him and because every day he's bringing me lots of letters. Most of the time, they're from people I don't know asking me to buy things I don't need with the money I'm going to get. And I could take it this morning. I'm going to receive it from an insurance company. Then the coupon, that's a good one, a free pack of soap if I'm going to buy two dozen a month. Then I'm going to get a free box of breakfast cereal, which I'm going to eat because I forgot to send it to the cleaner. But a bigger thing in the mail is a mail order business. That's the way they get their business for the mail order houses. They're very clever because they do big business in a pay-no-rent. On every corner where there's a green mail box, they've got their department store. And then I'm going to receive a catalog from a store called the kind of salinated merchandise company. And you should see that it's a beautiful catalog. And they've got everything, the shoes, the toys, the groceries, the clothes. They've got the money you want and they send you. Is it like a martial law plan on you pay for everything yourself? Anyway, I'm going to have a buy from a mail order house before. So like a real American, I was looking to throw a big book to pick out something. When it's a come into my store, a man in a shop has a uniform. Oh, hello. How do you do, Sarah? Is there something I'm going to do for you? Oh, hello. Say the other evening, my boss and I were cruising by here when he noticed an antique you'd like to have in your window. Oh, that's a nice thing. Yes, we stopped and knocked on your door, but there was no answer. It was about 8.30. Oh, yeah, I'm sorry, but you see, I'm going to night school all the time in the evening. Oh, night school, huh? That's interesting. Yeah, but what antique are you interested in? That banjo clock in the window. My boss was very excited about it. Oh, I'm sorry. The antique clocky is already sold. Sold to whom? To me. You? Yeah. You see, I'm in love with that clock too much. So, every time somebody is coming to buy, I'm going to buy it the first. Well, you can't make much money that way. Well, maybe it's true, but money isn't to make you happy. I'm happy, so what if I don't make you happy? Well, listen, my boss is very wealthy. He owns a big department store, and he wants that antique very badly, and he'll pay. Big department? He's a millionaire? Yes, he's crazy about antiques. In fact, he's bugs on the stuff. He's a what? Bugs on the stuff. Well, you tell him he should use a gooder spray, they're never going to bother him no more. Look, I simply can't go back to Mr. Mitchell without that clock. Oh. Then maybe he's going to sell it to somebody else. He's just started. Oh, no, no, he loves antiques, that's his life. Oh, that's a different thing. If a man is a lover so much, then, well, I'm not going to refuse. I let him have a clock for a while. Oh, thanks, that's very nice of you. That's right. You know, before you was to come in, I was doing something that to make me feel very American. And now I have a feeling even more. He's my first to say that I've ever met a millionaire. Well, this millionaire is a very plain guy just like you and me. Oh, just like you and me, huh? Sure. It's the same with all millionaires. Take away their money and what do you got? 20 years in a jail. Well, I'll pay you now. Oh, no, no, no, no, no. No, first, first, I'm going to clean him up, but nice. And then after I'm going to clean him up, you're going to get it maybe tomorrow morning. All right, well, that's very nice of you. Look, here's my card if you want me, but I'll be here in the morning. And of course, you won't sell it. No, no, no, don't worry, I'm I'm going to put a bigger deposit under myself. What? I made it for you this time. Goodbye. All right, goodbye. Come on, mummy, what an honor. My first to sell it to a millionaire. Hmm. Even my blood is the beginning of a filler itch. He's my fellow boomer. Hello, how are you, sir? How do you feel, huh? Oh, the day was always. Terrible. But you know me, Luigi, smile. What are you polishing there, guitar? No, it's the banjo clock. Banjo clock? Yeah, even if we want to tell the time, soon we're going to have to call the Musicians Union. What are you so happy about? I should say, if I were going to sell it to somebody, I'm going to bust. Today I'm in a big business deal with a millionaire. A millionaire? J.P. Morgan? No. J.R. Rockefeller? No, a fellow who wants big in a pattern in his story. Oh, what's to be so cocky about? Next week is income tax day. He'll be a pauper like the rest of us. Don't worry. For that clock, he'll be able to pay you. How much are you charging him? 40 dollars. And how much did it cost you? $1.00. $1.00 profit. Luigi, a man can get to be a millionaire just by doing business with you. You think it's the wrong price? Luigi, the price you charged isn't wrong. It's indecent. Did you already quote him a price? Well, I'm not going to remember. Millionaires are not coming to sell these. He's a chauffeur over here. Well, good. If he comes himself, and it happens you mentioned the money, just take the 40 dollars. And when he hands you the cash, the 40 dollars is just a down payment. Not a payment? And then you tell him you expect the other 65 payments promptly on the first of every month. And then you say, why fool around with credit? You make a special deal for cash. $2,000. Wrap it up. Thank you, Coll. Again, my friend, and with the profit, you open up a chain of antique shops. No, no, no, no, I'm not going to do that. I'm not going to charge you my price at 40 dollars. Luigi, the least you can do is act like a smart businessman. If you've got the contact, like a millionaire, you've got to maneuver so you can see him in his own house. Not a chauffeur should pick up the clock and then just forget you. You mean me? Me? I'm sure to go to a millionaire's house. Sure, that's a wonderful contact. Maybe he's going to recommend you to another millionaire, and that millionaire sends you to another millionaire, and mixing around with all those rich people, some of their money is bound to rub off on you. Rub off on me? Sure. They all use new bills, and the ink is still wet. Oh, sure. Oh, sure. Oh, sure, sir. Maybe you've got a good idea. I'm sure to go there. And maybe I'm sure to meet the new people who you want to buy antique. I've got a chauffeur's card. He's already done the number. I'm going to call him up right now. Tell him I'm going to be there with the clock. Good, Luigi. You tell him that the only way he can have the clock Don't be afraid, Luigi. I'm not afraid. Ah, ah, ah. Hello, hello, Mr. Shoffer. It's Luigi Bosco. Oh, yes? Yes, it's my banjo clock you was talking to today. Remember? Oh, sure, sure. Everything OK? Oh, yeah, everything is fine. Fine, but, uh, go ahead, Luigi. Well, uh, well, Mr. Shoffer, I was thinking maybe it would have been better if I'm brought down to you, boss, myself. Then maybe I could explain everything, huh? Well, all right, that would be fine. Oh, well, good. Except that Mr. Mitchell left this morning for a three-week vacation. You see, that's why he wasn't with me when I stopped at your store. Oh. But if you'll hold the clock, I'm sure he'd be very happy to see you when he gets back. Could you do that? Yeah, what? Yeah, sure, sure. All right, fine. I'll call you in about three weeks and you'll get together with him one evening. And the evening. Oh, that's a fine. Well, goodbye, Mr. Shoffer. Goodbye. Oh, sure, sure. Sure as everything is all fixed up. I'm a semester of mentioner in three weeks. Luigi's not wonderful. Maybe the beginning of a new career for you, Luigi Basko, millionaire. Hey. I think I'm going to give it a big laugh myself. Ha, ha, ha, ha, ha. Oh, my homo-tissimist kid. And then I can solid down and merchandise the company. I'm going to thank you very much for sending me your big, beautiful catalog, which has got so many things in it as I'm making my head busy just to look at it. But I'm not going to pick out something very soon, so don't worry if you don't hear from me. Just to know that I've got it. Luigi, my friend. Hello, Luigi. Hello, hello. Hello, Basko. Hey, Luigi, how come you still got that banjo clock? I thought a Shoffer man was going to be here for it yesterday morning. Oh, I'm going to tell you. Why? I'm going to call a millionaire's house and make an appointment to see him and a person in a three-week. Who are you? Lucky pups of you. Yeah, yeah, Basko. And I'm going to keep a stuff with it, the new ways of doing a business. I'm proud of you, little banana nose. And look, when you go to the millionaire's mansion, I'm going to give you something to take along for good luck. Oh, that's very nice. What are you going to give him to take along? My daughter, Rosa. I'm going to help you make a big impression. Well, sure, yeah, yeah, I would, Basko, but only I'm afraid if Rosa is to make such a big impression and nobody's going to see me. You stupid. No, please, please, Basko, I don't know. I'm feeling too good. Besides, even if I didn't want to take Rosa, what excuse am I going to have? Ah, that's just the point, Luigi. It's to make you Mr. Big Shot, if you've got a secretary. You take Rosa, you say she's your girl of Friday. No, no, it's impossible, Basko. Rosa is a look too much like a Saturday something the rest of the week. I'm busy, Basko, if you don't mind, I'm busy looking through mail or the catalogue to find something I'm going to order. All right, go ahead, don't pay no... You're going to order something, eh? Yeah. Luigi, what are you going to wear to this millionaire's house? Well, I suit them more than now, or else I'm a god. What? Want to look at you in that corduroy suit to Luigi with the loose buttons, the belt in the back? Buttons are going to mail you to the Salvation Army. You've got to have a new clothes. Wait, let me see this catalogue. Ashicans, beds, cards for playing canazzo. Clothes, men's clothes. Luigi, I've got a great idea. What? You want to feel like American order from the book, all right? Order a suit. As it comes through the mail, it's also going to make you look good if you visit. Good. That's a wonderful idea, Baskoly. Sure, now you're killing the two boys with one pair of pants. Yeah, let me see what it says. Send the measurements by following directions. The suit will be delivered in two weeks. Two weeks? That's just a timer for me. Oh, Baskoly, can you measure me? Come on, because I have the for me to do my size, right? That's to give me the greatest pleasure, Luigi. And where's your tape for measure? Oh, here. OK, here's the order blank right in the book, and now we're going to start. First is the waist to measure the waist to 32. Put down the waist to size of 64. Up, put down the waist to size of 64. 64, I tell you, set of 32. Sure, you want just a one half for the pants? 32 inches covers the front. 32 inches for the back, if you're going to make it to 64. Sure, I get it. Make it the waist to 64. Same thing with the pants, leg, knees. Two times 18 is a 36. Dumb, brum, brum, brum, brum is a 36. Guffs are nice and sharp, but a draper's shape for 40. That's right, the draper's shape is a 40. Now, for the suit to make us a style with no belt in the back, belt all the way around. Luigi, how many buttons do you want? Three, like all the way. Oh, no, we make a five. Five? Sure, if you lose a button, you don't want to have to buy a new suit just to get another one. Sure, that's all right. The first one, you really smart. Just the 12. Just the 12. Huh? 12. Just the 12. The suit is a split down the front, the 12 on each side. Oh, sure. Pockets are seven. Oh, the pockets is a seven and a pock. But, Pasquale, you're sure you're taking the right measurements, aren't you? Don't worry, Luigi, I'm a measure to you like I've never measured before. Belt to 82. Belt to 82. In the scene of six. In the scene of six. Oh, how exciting. Before we return to life with Luigi, here's a good thought to remember when you're doing your family shopping. These days, we're all looking for good values, and when it comes to a taste treat for the family, you just can't find a better value than Wrigley's Spearman chewing gum. There are five sticks of Wrigley's Spearman to the package, and every stick is a delicious, long-lasting treat that's really satisfying. That means you can treat your whole family and your friends too at very little cost. So remember to get some Wrigley's Spearman chewing gum next time you go to the store. It costs so little, tastes so good, and it's a treat that just about everyone enjoys. And now let's turn to page two of Luigi Vasco's letter to his mother in italy. And it's so mom and me, it's just a few weeks that I flew like a bird as I come in the back of the hometown in the spring. I was getting a little worried because, because I'm gonna receive my suit, and I'm gonna know how to form a millionaire. So to keep myself busy, I was figuring out how I myself could have become a millionaire. Honey, you know something about me? I'm gonna get a wonderful idea. It's easy. You just to save a one dollar a week. That's right, in a million a week, so you're a millionaire. It's been a long time, but anyway, I was thinking of calling up at a company when he needs to come post a man with a package. Yeah, yeah, sure, that's right. That's in my package. Pretty big, isn't it? Yeah, almost to the post a man. That's my suit from the other house. Wait, please, I'm gonna try it on right now. And then maybe you stay a little bit and then tell me how it is. Huh? Hey, look, how you like the material, huh? And the nice, big boxes, huh? Well, isn't it a little loud? Loud? What do you talk about? A sense of when you can hear a suit to talk. Well, look at all those pockets. You got seven on the jacket alone. Do you ever? Bascalea is to say it's good to have lots of pockets when you're under it, you people. Well, let me see there. Hmm, that pants is a little big, huh? It's so long. And that's the funny. Sleeves is a different than two. It's the wrong size. One is a long and the other one is a shorty. And the sleeves and the pants. Hey, hey, hey, where is it the collar? It's an old collar. Mr. Postman, please tell me, what do you think of my new suit? Hey, where's the lever? Where's my mirror? Oh, no, no, no. Oh, my, my dear. Bascalea, Bascalea, hey, Bascalea, come in here quickly. Hey, that's about it. What are you hollering? I'm looking at you. You sounding like you. Oh, look at that suit. That's really good out of you, Luigi. Especially on the left of the leg. Who are you talking about, Bascalea? Suits are terrible. I'm not gonna wear it. Oh, you better calm down or relax and answer your telephone. Hello? Hey, is it Luigi Bascalea's hand ticker shop this weekend? Uh, hello, this is Mr. Mitchell's chauffeur. Oh. Uh, Mr. Mitchell wants you to come down for cocktails and dinner this evening. Can you make it? Oh, well, I was... Well, what's the matter? You still have that clock, don't you? Yeah, well, surely, surely. Good, good. Then be here and bring the clock. He'll be very happy to see you. Goodbye. Goodbye. Walk, walk. Here's the one. Here's the one I'm sure to come up for the cocktails or with a dinner. Well, what are you so sad about? That's wonderful. Hey, cocktails means early. You only got about an hour. I'll give you a suit of few alterations. Fold over the pants in the back and make it a belt tight. So, look, we're very good. Well, you think it's so Bascalea? Sure. It was the latest fashion. I just saw a picture in a Vogue as a magazine. Oh, you just... Oh, you did, huh? Sure. Don't worry. You're gonna make a wonderful impression. Good. Besides, Luigi, it's not a how you dress. It's a how you ask. Sure. Yeah. Gotta be a bigger man and bigger people. Yeah. Well, a how, a how, a how. All right, I'll give you, for instance, you're standing around, a bottle comes around, and he says, man, a hat to Mr. Bascalea? Or what do you say? I say, no, I've never been there. Oh, you're stupid. A green horn, a bull, that's a drink. It's always a martini. Martini? Hey, we've got a friend who's got a name. I think you better order root beer. Maybe, maybe I'm a better not to go. Sure, go. You learn a bigger lesson there. Big lesson, huh? You better offer some places. What do you say? Never mind. Now, remember, when you get with all them rich people, you stick your tongue in your soup like this, and you say, well, there's the two sides to everything. What's it that to mean? Nothing, but by the time they figure this out, you already made a big impression. Another thing, Luigi, if they want to loan you money, you act like a bigger man and refuse it, and then they offer you more. You understand? All right. Good. Now, fix the suit on your stand still. All right. Let me hear you practice how you go back. Okay. Here's what I'm going to say. I'm a Manhattaner. No thank you, Mr. Butler. I'm always a drink of my friend, the martini. I mean, I'm a drink of my friend. I mean, I'm a drink of root beer. And how's your business, Mr. Millionaire? Uh-huh. Mine is too. Oh, you want to lend me $50,000 for you and take a shop? No thanks. I'm not taking a $50,000. No, please, I'm not a pusher. No, I'm not going to want it. I'm taking the money already. I can't stand it. That's my story. You know, I think I'm going to be pretty good in the day, huh? I know you're going to be good, Luigi, especially when they see you in this suit. They're going to say he must be a rich man. Yeah. I bet you those millionaires will rush right out to buy pants like yours who would have belted them back. Hey, hey, hey, hey, hey, hey, hey, hey. Oh, Mr. Basko, glad you could... Oh. Hello, Mr. Shuffer. How's the matter? Oh, you like my new shirt? Hey, it's nice, huh? Oh, it's new, huh? Yeah. Well, you just go right in there and join the guests. I'll take the clock up to Mr. Mitchell. He'll be down in a few minutes. All right. That reached. Good heavens, what's that? What? Oh, there. He just picked his head in here again, you see. No. Oh, nobody but the richest man on earth would have the nerve to come to J.M.'s hospital. Well, you know him. J.M. knows everybody. Oh, here, here, here he comes. Oh, hello. Hello, everybody. How are you, dear gentlemen? I'm Luigi Basko. How do you do, Mr. Basko? I'm Nora Stonewall. This is Mr. Ralph Jenkins. We're both the farmers back in Trost. Oh, you trust the farmers? That's pretty good. I wouldn't think you trust them. I'm a trust everybody. Why, T, sir? I've a wonderful Italian marble top table been with the family over 50 years. You know anything about Italian marble, sir? Oh, sure. I'm a no-plenty. If you drop, there's a break in 100 pieces. Ah, yes. Mitchell isn't down yet, but he will be soon. Have you known him long? No, no, no. Just a few weeks, sir. We've got a bigger business to deal on it. I see. And materials are very hard to get these days. What I'm selling to him is impossible to get. Oh, well, I suppose we could get in on it. It's impossible. It's quite a busy day on the market today. The tape was fine, five minutes. And the market? Oh, well, isn't there one that isn't taking so long to get to my order? You don't say. Did you have a large order? Oh, sure. A plenty. And an extra basket to put them in. You don't say. Got any information on UP? UP? Surely that's up. I'll put a order in tomorrow. What about IT&T? I didn't hear you, Watt. What about IT&T? IT&T. That's it. Well, I'm a positive. Oh, I can see that you're a bull. I'm a Watt. You're certainly not a bear. Oh, come now, come now. Let's be sure. Are you bull or bear? Well, you should have assumed of yourself. I'm going to call you nothing and you'll call me something. Oh, wait a minute. We were just asking you about some information on the market. Yes, you just want to know if there are any good buys you can tell us about. Well, the way you're not asking me, I was a debtor today. I tell you right away. Best buy in the market, that's a carrots. Carrots? Sure, there's a two-puncher for ten cents. That's the cheapest a buy that's been all the way. Are you talking about the stock market? No, I'm talking about a super market. Oh, super, super. Super market. Please, please, please. You know that. That's it. I thought this conversation was ridiculous. Kind of certain. Please. Anyway, Jim. Where did you ever find this funny job? Yes, where? Mr. Basco, would you please come with me? Well, sure, sure. Please, Mr. Metscher. You already got the clock. If you give him my money, I'm not going to go now. I'm sorry I make you look so stupid to invite me to your house. Just a second, Mr. Basco. It's my turn to apologize. Huh? For the rudeness of my guests. Unfortunately, if they aren't discussing money, stocks, or business, they have nothing to talk about. Yeah, but they're right to my suits. They're terrible. Where, uh, did you get it? From Meloda Place. I've been selling at a much nicer company, and I'm, I'm bought, uh, special for you. I see. Mr. Basco, my chauffeur told me quite a bit about you. You're going to night school. You're wanting to keep the clock and letting me have it. You're passionate devotion to antiques. We find very little of that nowadays, especially from where I sit. Then maybe you should have changed your seat. Yes. Well, I'm sorry. This happened. Tell me, why did you sell the clock for only $40? Well, uh, Mr. Mitchell, like I'ma tell you, Shelf, when I'm sold the clock, I'm a fill-up, I'm just to make a loan for a while. Sometime, I'm gonna buy back for a while. And I'ma know what the prices should have been too high. I see. Mr. Basco, a moment ago, you mentioned a mail order house. Well, I happened to own a department store, but it has no connection with Consolidated. I would, however, like to make up that embarrassing moment you suffered before. Come down to my store and we'll give you a brand-new outfit from head to foot free. But I know free. Oh, Mr. Mitchell, what am I going to say? I've got a lot of antiques. They'll never be too high for you to borrow. Will you come Sunday? I'ma come any day. With a business, I'ma do it down to making a difference to when I'm a close-up for my store. Thank you. Goodbye, Mr. Basco. Goodbye, Mr. Mitchell. Goodbye. Goodbye, and a tattoo. And I saw my mamiya. I had my first experience with American and millionaire and it was very, very good. When a Bascole used to see me wearing Mr. Mitchell's new suit, he used to see how foolish he is to act. But I'ma forgive him a quick because I'ma understand the one thing which is much more important. The wonderful thing I'ma learn is how people, their people, rich, poor, and a medium. They got expression in America is a very true mamiya. And no matter who we are, we are all brothers under the clothes. He's a lovely son of Luigi Bascole and immigrants. To make us a Wrigley's Spearman chewing gum, hope you've enjoyed tonight's episode of Life with Luigi. And they want to remind you that Wrigley's Spearman gum is not only good, but also good for you. After meals, for instance, chewing Wrigley's Spearman aids digestion. Then, too, the chewing helps cleanse the teeth, helps keep them looking bright and attractive. So enjoy this pleasant, healthful chewing and the lively, delicious flavor of Wrigley's Spearman regularly. Chew Wrigley's Spearman gum after meals and between meals. Billions enjoy it daily. You will, too. The makers of Wrigley's Spearman chewing gum invite you to listen next week at this time when Luigi Bascole writes another letter to Wrigley's Spearman gum. Live with Luigi is a Psy Howard production and directed by Mr. Howard. Back then, I'll write the script with new terms. J. Carol Nash is starred as Luigi Bascole with Alameda's The Squire. This is CBS Columbia Broadcasting Center.