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Published on Apr 4, 2016
If you're split testing without doing proper statistical analysis of your numbers, you run a significant risk of misinterpreting the results and making wrong decisions. As this video demonstrates, common rules of thumb for how long to run a split test often lead to incorrect results.
If your split testing tools don't provide statistical analysis, use my free split test analyzer to ensure that you're making the best possible calls and not losing money by following flawed rules of thumb: http://whitehatcrew.com/tools/split-t...