Loading...

Who is Your Customer? Marketing Management with Jenny Darroch

782 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jun 11, 2012

Without customers, you wouldn't be in business. This fundamental truth lies at the heart of Professor Jenny Darroch's Marketing Mangement course, MGT 324 and 551. In this video, Professor Darroch introduces the core Drucker idea that successful businesses excel at linking consumer problems with company-provided solutions.

  • Category

  • License

    • Standard YouTube License

Loading...

to add this to Watch Later

Add to

Loading playlists...