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Published on Oct 6, 2016
Perfect Shelf - A Cool Solution for a Hot Launch - Dassault Systèmes. General Mills France, a world leading food and beverage company, needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Häagen-Dazs ice cream. General Mills France adopted Dassault Systèmes’ 3DEXPERIENCE platform and its on cloud-based Perfect Shelf Industry Solution Experience to engage in new merchandising strategies for its Häagen-Dazs premium brand of ice creams.