 Welcome back to news now on PLOS TV, Africa. It was a time of networking, thanksgiving, and share fun when members of the Association of Professional Party Organizers and Event Managers of Nigeria converged on Lakers for the third edition of O1B, tagged, funkified. The annual event brings stakeholders in the industry to unwind, reflect on past years and project for the future. PLOS TV, the escrow crew that was there to bring you all the beautiful moments, details now. Synthelite and scenery, great music, energetic dancing, and magical moments. It is the third edition of O1B, simply put, O1B 3.0. Tagged, funkified, stakeholders in the party planning and event management industry gather here for the sole reason to enjoy the same great moments they gave to their clients. Magic and sheer excitement encapsulate the ambience here. Members of the Association with their kids and kin are treated to a lot of fun and sweet memories that will not go away in a hurry. So as the evening hits on, guests present are reminded of the journey so far. Just to let loose and lose our own chains. It's a time for all to unwind, to taste what other people have been giving to other people. So it will soon be so groovy that we enjoyed the moments. Event management has emerged over the past decade as a dynamic sector of the tourism and leisure industries. The number, diversity and popularity of events have also grown throughout this period. With 2023 gone and 2024 getting fired on, what trends and glamour should Nigerians expect from these set of people who provide them with indelible memories? Plus TV crew gets up close to some of the key players to find out more of. Fast becoming a global village. So whatever is obtainable anywhere in the world would have to be obtainable here to as Nigerian event stakeholders. So we don't even want to say we're made in Nigeria, we're going to be global brands but created in Nigeria. At our point where trend setters, we're pace setters, we are, I mean everything setters in the industry so all I can say is watch out. Without a doubt the event and creative industry has come to stay in Nigeria and the country is taking the world by storm. Notwithstanding the current economic realities, active players are finding innovative ways to thrive. And what you look for is a situation where the professional event planners, which is what this organization is about. If you're a professional event planner, you look at all the meditating issues that you have. Retool, repackage yourself in business is not when prices go up that you must necessarily put up your prices. You can actually hang in there, let people notice the difference you're making. Firstly affecting us in the industry because bringing things from China is not an easy thing now. So what we have is what we maintain. If you maintain what you have from there, what we pray for is the exchange rate to calm down. Parties and events bring colors and smiles to faces of people. The stakeholders are careful to ensure qualitative standards knowing that the barriers to gain an entry into the business is not much. With some support from relevant authorities, they believe that the year 2024 and beyond will be resounding with great memories and joy. Because our backend processes now has to, we have to spend more money on our backend processes. And so we look for creative ways to actually cut costs without cutting corners. And so that's a whole lot of brain work to deal with. But we keep at it because we're not going to rest and that's why we're creative professionals. If we have not changed the event industry, you won't see people here. So we are leaders. Our poem is the place to be. We are transforming spaces, doing a lot of marvelous things and being the leader, people are following us. On the whole, I can say, it's been exciting for us. We've been able to introduce wellness and healthy eating, even while people are partying. And for us, that's a very big plus. The O1 Beth, 3.0, and other additions, leads the party planners and event managers with sweet tales to be remembered, just as they have committed to always raising the bar and setting their place and pace with innovation and dedication. Hello. Hope you enjoyed the news. Please do subscribe to our YouTube channel. And don't forget to hit the notification button so you get notified about fresh news updates.