 How to create a Google search campaign. Log into Google AdWords and click on the plus symbol. Click new campaign. So if you have an e-commerce site and you want to track the sales on the website then you should go with the campaign gold type of sales and if you want to track the firm fields or the e-book downloads or any sort of downloads which you want to track which are generated through the firm fields. So select leads as goal for this type of campaigns. If you want to just track the website traffic or if you want to do branding promotion and all then you can go with these three types of campaign goals and if you want to count the count or create a goal for the app downloads or app installs then you can choose this and if you want to drive people towards your stores then you can choose the gold diverse local store visits and promotions. For now I want to track the people who have filled form on my website or whom I want to drive to fill my form on the website. So I will check leads as my goal for now. So checking this as leads and selecting a campaign as search then I want to select ways you would like to reach your goal. So I want to track people on my website and then I want to track them and drive them towards my goal. So I will sell input my website here. So I will put my website address here then click on continue. I want to start a new setup. So enter the campaign name for that you need to do some backhand work like you want you should decide what campaign name you want to give for this. Further you have a trick for the easy recognition like which campaign and what type of campaign you are running. Now as I am launching for the search search so I have inserted the campaign as search in the campaign name and used as I am giving a tutorial. So for the easy recognition like which campaign and which keywords or add copies and which landing pages are targeted in the campaign. So we will make use of the word wordings or wordings of the landing page or the targeting in the campaign name for easy recognition of the campaign targeting. So it is a search campaign and I am using this for the tutorial and I am using this for the location remember. So this makes my campaign name. So I am launching only for the search network so I will untick the display network. So take this Google search partners as this will increase your traffic. So I want to target the location Zimbabwe. So I will take on this under another location and click on advance search. So here click on Zimbabwe. So select target. You can see the reach of your campaign. So it is displayed here. The number is a reach. And next comes whom you want to target. So Google recommends the first option. So go with that or you can choose a second option. It will narrow your traffic and it will increase your traffic. So I will go with this because I want to target only specific region. This suits best with my requirements. So I have to take the second one and leave this second one. This does not make any difference. So language is English and audience and all this does not matter now. We will plan another video for this all audience and other settings. So for now my daily budget is 1000 US, 1000 rupees. So now comes the bidding strategy. Click here and select a bid strategy directly. So I want to select my bidding strategy as manual CPC as this is a new campaign. I will always stick for the manual CPC with enhanced CPC at least for 7-10 days I will use this bid strategy. Then after that you can change the bid strategy which Google recommends. Always optimize for conversions and scroll down. This cycling extension, scroll out extensions, scroll extensions we can make you, we can give you another video for this. So for now save and continue. So next we will enter into the ad group. So give the ad group name and this ad group name always remember try to give the name of the ad group by seeing at the keywords. I gave my campaign name as borehole drilling as all keywords are related to borehole drilling. So I will copy the name and I will paste here and default wait what is the default maximum CPC you are willing to pay. So I will make it as 55 rupees and then next comes the keywords. I already made a list of the keywords here. So copy and paste use symbols in the keywords like this represents phrase this represents exact. So I have made a prepared the excel sheet accordingly. So I will copy and paste here then save and continue. Then you will enter into ad copies. This is the ad copy stage. Now you need to enter the headlines and descriptions for your ad copies. I already prepared the setup here. So I will just copy and paste here. Always use the always use headlines with respect to your ad group keywords which will give you some good quality score and so that you will get lower CPCs and high CTR and good conversion rates. So you always launch RSS like Responses are such ads which will give you better output. Always go with the 15 all the 15 headlines. I have prepared the setup here and the descriptions. Always use full descriptions because based on your descriptions and based on your headlines Google customizes accordingly based on the user search query and gives the best best ad copy variation to the user. So always go for the RSA and always try to give maximum maximum input you can give for your ad copy. So finally URL is this if you want to choose any other apart from the home page or always choose the page which is specific to your ad group or specific to your campaign. Next path one path one should be always between 15 characters. Don't use space spaces in path one and path two. Always use hyphens. Then like our ad copies setup for RSA is complete and click save and next. This completes the campaign and ad group setup. Ad group consists of keywords and ads. See Google is suggesting me to create at least three ads in your campaign to improve campaign performance. Below traffic expected. Check your campaign targeting settings to fix this. We'll fix this later on. For now this is the setup for campaign type search. So once let me go through the ad group. Let me show you complete account structure from the beginning. So I just launched this campaign search tutorials in Bombay. Once again make a give a look at campaign settings. Goal is my leads will search partners in Bombay budget. Building started. There is no ended conversions. Okay. So let me go to my ad groups. So only one ad group I have created listed almost 75 keywords with all matched up variations. Broad exact and phrase for best and the highest traffic and my ad copies. Let me go to my ad copies. I have launched one RSA response search. So it is under review. Your ads will get reviewed in not more than 10 to 15 minutes. So if you want to add more ads, then you can click on response search ads and you can add more. Always go for at least three ad copy variations in an ad group. The best ad is optimized by the Google. And one more thing to remember in response search ads is always see this average ad strength. Always remember at least you reach good or excellent good or excellent ad strength because that gives the best output for you. So now it is average ad strength. Let me add a few more headlines here. So one, two, three, four, six, seven headlines. So let us see if my ad copy strength will increase or not by adding a few more ad headlines. And always remember ad headlines should be unique. They should not be clubbed or they should not look similar to other headlines. Fixed misspelling mistakes and all. So see it was average earlier now it is good. So best practice always use unique and maximum of 15 headlines for better output. So save your ad. You can see the overview also here desktop and mobile variations. So this completes the setup of search campaign with ad one ad group and keywords with all matched up variations and RSA response search ad copies. So for best practice always use keywords in headlines suggested and best practice which is suggested by the Google. So this ends the setup of search campaign.