 What's up everybody once again is Brandon man Sean and today I have a snippet for you. It's a snippet from an interview I conducted with a rapper by the name of Uncle Adams and what makes him so unique is the fact that he found this interesting niche that you never really would have expected a rapper to find and he's like a rapper motivational speaker at a target audience that you wouldn't even have thought of but that's not even what this video is about this clip right here is about the power of context and how it can transform your music from being nothing to an hit or uncontroversial to controversial but I'll dive deeper into that after the clip let's go. So actually for the first little while that video wasn't really that controversial but then some people started to kind of make fun of it and then it turned into a group of people and then one really big thing that happened was Anthony Fantano you know him? Yeah, he gave me a review. Really? He reviewed original it was not a good review it was not good it was like a 20 minute review but there's more to the story so anyway that that sent a ton of negative traffic over to my channel to my videos and I wasn't used to that man I was used to people like praising my stuff like you know until the all these people came over so it actually got really bad man I got I had like a lot of a lot of crazy trolling and impersonation and people are asking my fans and yeah anyway then there's videos about all this on the internet by the way and then Anthony Fantano and I we started talking about this and he invited me on his channel and we did a video together actually very similar to this how we're doing an interview right now. Really? And he told me about some of the crazy trolling he went through and stuff and the video is called burying the hatchet with Uncle Adams. Okay. And then now we follow each other on Twitter and yeah so it's interesting so that's it kind of basically it wasn't controversial at the start but like I said a piece of content can change all of a sudden it gets into some different hands or something and it gets on a different platform and it's been a crazy ride with that song I never thought it was gonna do all that. That's really important because the point of that just how we talk about how some songs or pieces of content can take off and go viral just because it happens to get discovered or more visibility the fact that it's song can literally change almost its impact due to the context of the error or the whatever platform that is on it's something that we don't talk about as much. A prime example is really when you look at some of the behavior that people get looked down upon these days in pop culture or or how or how they might talk to women or things like that right there was a certain error where it was so normal right and it was such a norm so we take some of the stuff from back then and then you bring it into this day and it's wow but back then yeah of course it doesn't mean necessarily what was right or wrong but just changing the context of when something's taking place or who's the person who puts on their platform in front of a different fan base all those types of things can literally change the impact in the trajectory of the song. And that's it for now and that's just a small snippet of a great interview I had with Uncle Adams you definitely want to check it out it's coming out soon when I finish I'll put it in the description below there will be a link there but I want to know your thoughts on just the video you saw at hand other than that be like this video go ahead like button if you like it might as well share it and if you're not subscribed you know what to do hit that subscribe