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Marketing Attribution Insights Webinar -- Google Analytics

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Published on May 21, 2012

Recorded Webinar from Apr 26, 2012: Join Bill Kee, Google Product Manager for Attribution, and Stefan Tornquist, VP for Research at Econsultancy, for a 1-hour webinar on marketing attribution. Stefan will talk about insights from the recent Attribution research by Econsultancy and Google Analytics, and Bill will discuss and demo some of Google's attribution tools, including the Attribution Modeling tool in Google Analytics Premium. We'll also talk about how to get started with attribution.

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