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Snowboarding Turkey at Mt. Bachelor

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Published on Jul 30, 2009

During the 1999 holiday season, before non-traditional marketing was traditional, tbd of Bend, Oregon, put a turkey on a snowboard instead of a dinner table as part of their promotion efforts for Mt. Bachelor — Oregon's most popular ski area. The footage hit the wire, and it started popping up on news stations around the globe. Mt. Bachelor realized about $10 million in media exposure, and it cost them only $15,000.

  • Category

  • Song

  • Artist

    • Ratatat
  • Album

    • LP3
  • Writers

    • Evan Mast, Mike Stroud
  • Licensed to YouTube by

    • [Merlin] Beggars (on behalf of XL); ASCAP, UMPI, LatinAutor, The Harry Fox Agency, Inc. (HFA), Rumblefish (Publishing), Abramus Digital, and 17 Music Rights Societies

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