 what's up hey I want to talk about urgency in sales I'm I've over the last year I've adopted the fact that hey I believe when it's when you need to make a decision make it immediately make it within seconds take action because what happens is this is why I felt like I was always fairly decent solid at sales whether it was in the field or over the phone is because I expect I'm creating urgency in the sales process I'm creating urgency in the presentation I'm creating urgency when I'm building value rapport I'm fast I'm talking to I'm excited I'm upbeat I'm enthusiastic I'm creating urgency in everything I do so that when you when you act that way when that's your persona when that's your process when that's what you say what you do what you believe and they can feel urgency from the sales side of the process it helps the consumer make a decision it actually helps them make a decision because they're used to you making decisions and being urgent and it creates creates urgency in the close when you want them to do something when you want to make a decision it creates urgency at a time where you need urgency the most that's why I feel like I've been able to make people that's what I want to get people to make decisions everyone's great they're great it's something I've always been great at getting people to make a decision so when you're thinking about work you know the sales process we think about making decisions in business we think about making decisions in your personal life literally 30 seconds ago we just made the decision before we started recording we're having another video editor I didn't think about it we didn't ponder it for a few days or a week dude we just freaking made the decision and then we're doing it and taking action so whether you're making decisions or whether you're trying to get prospects to make decisions create urgency take action be serious about it be fast about it and when those things happen you will you will actually end up encouraging the prospect to make a decision and they will feel an urgency to make a decision and they'll end up buying and you'll end up closing must be much easier because there's urgency the entire step of the way