 What? What? Petro? Big shit, big shit, huh? It's a unique hustle nigga, big shit. Big shit, big shit, huh? Okay. Name another podcast like this. Check it, check it, check it. This is Unique Hustler's your boy, E.C.O. And I'm here with the lovely official, Mr. Makeup. All gone, get him down. Check it, man. Yeah, yeah, yeah. Save, man. Check it, man. Mr. Newton is in the house, baby. Hey, man, I appreciate y'all having me. Appreciate y'all having me. Save, man. It's going down, man. Hey, man. You know, Sean, I call everybody trying to get information on this brother, man. I say, man, what's up with the, what, what? I say, this brother, because you had followed me. Yes, sir. And I said, man, he said, yes, Sean. I said, you need to get him. He going to get you some people on there. I said, no, I need him on the show. He did, too. Dude, our first conversation, I was trying to give you some folks. I said, no, I don't want nobody. I want you first. I like who God put in my life. I understand. It's organic. Amen. When it's like that. You want me off the top. You know, that's why I base all my forward thinking, my energy, everything around God. You know what I mean? So, and when you said it, you know, it made sense. Yeah. I'll be honest with you. I'm always working though. I'm always working. So imagine I'm trying to put them first before me. No, no, no. I know where y'all coming from. But this boss talk. Yes, sir. One on one. Yes, sir. Bosses here. That's it. I like the ones who are on the back scene, who are doing all the work to try to get this thing going like we're doing. I'll do it well too. I want to give y'all a major, major congratulations. Thank you, man. You know what I mean? Man, my wife and my co-host, Monty Moses, man, we've been sticking it down. And it's just like this all the time. How do we just start it in January? It's awesome. I'm telling you. Everybody been coming through. You know, people popped up in that old COVID, didn't they? Didn't they? You're back against the wall. You gonna perform. I said, anybody. Hey, man, I went and got this stuff. Me and Monty Moses, I said, man, I'm gonna do a podcast. This was a year before that. This was a year before. I had this stuff. I dig it. And I was like, we went through some stuff. Everybody shut down the city. Don't go outside for two weeks. You know, Kevin Samuel said something. He was like, the lady and the ladies was in the stores and their eyes was big. Kevin Samuel. And they were scared and they knew they needed men then. That's funny. That's funny. No, but no, but it was a bad time. So we were after, after so long, you know, we had to start walking in faith instead of fear. No, for sure. You know what, man? I don't care what's going on. We got to pull up out this whole man. Man. And I, at first I was the only one going out my family, you know, I let them stay home. Respect. I would take my clothes off when I get to the house. Go in and take a shower. Let me ask you an honest question. Did you sit still at all? Did you slow down a week? A day? You're a brave man. No. You brave. Because I know God. No, I take that. I take that was my biggest thing because I just feel like when Paul got bit by the snaking and shook him off. I respect that. No, no, no. When he said you can tread over scorpions and all that, I really believe that. So I believe that God is the one over everything. But he slowed down to the part where you weren't going into work. He was working from home. I respect that. I'm an engineer too. But at the same time, you know, groceries had to still been bought and you know, things still had to. There was a bare minimum. And that's why I say that because like, I guess in my world, it stopped. You know, the entertainment world really took a boom. Yeah. A hard stop. You know what I mean? Because I do a lot of touring stuff, a lot of things, you know, but with that being said, a lot of things just, it was amazing because it's just now starting to open back up, you know, 18 months later. Yeah. You know what I mean? So I don't know. Everybody, because it kind of me, I'm saying myself, made me look at things a little different and really just, whoa. Yeah. I sit still for about 30 days. Yeah, yeah, yeah, yeah, yeah, yeah. But I'm still shooting Chuppas from the couch. I'll be honest with you. Work still went on because, you know, I got my own company. Yeah, yeah, yeah. You still got the conference calls, but you went into the Zoom world. Of course. You know what I mean? I'm straight into that. Let's get them stocks in the Zoom. Yeah, we went straight into Zoom. I said, it's Zoom for the go. We went straight. I'm talking about, I know I was one of the real life innovators. I called it. We were doing conference calls and everybody still wanted to see each other. You know, so we went into that world. To feel like you still connected. At least you had it connected. Yeah, yeah, I definitely, I definitely felt that part because our job and everybody was like, you got to start answering questions for your lead house. You know, are you going to meet any people today? Or are you not going to meet any people? Not that part. That's all you're going to have any contact with people today. Absolutely. And I'm like, even if we do. Content tracing. No, like, no, they just want to know that you're not going to be dealing with somebody and come to the office and impact the whole office. They were doing it like that. And I get it. But I wasn't, I was like, okay, I'm not going up there no way. And this is good for me because I can work from the computer, man. You know what I'm saying? No, I do. So I'm very curious to know where did you get that name? Southern Fried Marketing. Southern Fried Marketing. Yeah, yeah, they make it. I'm like, when I look at it, I'm Southern Fried Marketing, man. I'm like, okay, what does Southern Fried have to do with marketing? I'm looking at it like... Well, I'm going to tell y'all what I learned early in the game is one, to have it easy to say one, but too rememberable. You know, people eat Southern Fried Chicken every day. Yeah. And I'm going to tell you, it's even bigger than that. My cousin was in the industry already. He had a production company. He had Southern Fried Productions. Oh. Well, the blessing where it was, I'm talking about logo and everything. And it was just kind of sitting there. He wasn't doing anything with it. So I grabbed him to put the marketing on it because that was my vein. Yeah, yeah, yeah. But after I started seeing it and seeing it and writing it, you know, how you're sitting in classic kind of doodle a little bit, it looked like something to me. Yeah. You know, the SFM and then now we've even grown into Southern Fried Marketing Group. Wow. Because we do multiple things and just marketing as well. But with that being said, it just started looking like something. It just started feeling like something. It just, I leaned into it. How old were you when you started it? Man, I felt like I was an old man then. I'm really old now. No. No, I was a freshman Dallas. I moved from Oklahoma. I was here probably 26, 27 years old. Oklahoma is right up the street. Yes, ma'am. We're part of Oklahoma. Yes, ma'am. I'm from a small town called Enid, Oklahoma. You ain't got to deal with that. Enid and still water. But you didn't mean to say it. But you didn't mean to say it. But you didn't mean to say it. But you didn't mean to say it. And still water. I know you know what I mean. Yeah, yeah, yeah, yeah. You out there. Most people be like, Enid. No, man. Come on, man. Perse, come on. I'm a Apollo Valley. Come on. Man, stop playing with me, man. Old woman, alcohol, terry. What? I read all of it. Perse. I read all of it. Get all of it. All of it. What's that? Is it Latin? Yes, sir. Yes, sir. Yeah, yeah, yeah. Yeah, ma'am. I went to school in Lawn. I'm talking about Latin. Come on, man. You know it. You better draw a truck before this time. No, no. Before Latin, you better draw a truck. No. I deserve fiber optics. I do that, too. Yes, sir. Yes, sir. When you know a little bit. We deal with that side, too. No, for sure. So we deal with Dallas in there. Hey, I kind of got a little bit or something. That's big. So I remember everything. That's big. That's big. That's good. They sent a check. They sent a check. Yeah. So when you first got into it, let's go back to the first of it. How did you end up getting into the marketing side? And just tell us a little bit about what you do. And before you even go into that, what were you doing before that? Oh, wow. Oh, you want all of it? I want all of it. She want all of it. That's amazing, too. Because most people don't ask that. One, I don't do a lot of interviews. So that's why I really admired it. That's good. I liked it. You've got to come. Okay, cool. You've got to come to Boss Talk 101. You're a boss, man. Hey, come on. If I lean back to it. But how does it feel now that you're here? Wait, come on, man. We bossing up. Let's get to it. I love it. You can ask me anything. But no. Check me out. That's my guy right there. Check me out. Open book. We were, you know, where it started, what I was doing before. I have a degree in psychology. So I was dealing with mental health. Mentally. I guess they were called a community living. I deal with a lot of patients and more or less staffing where I did a region and I handled a lot of different homes and their medical stuff and things of that nature. Programming. They called me. I was a programmer. But that was before life. You know what I mean? I shouldn't say I wasn't living then. But I just always wanted my own. You know what I mean? I kept driving. I was in love. And it was amazing because we talked about, when I started, my cousin was in the industry. Like I'll go back to that. JD. Love to death little brother. Shout out to JD. Yes, sir. Yes, sir. JD. You did this. He did that. I'm a product of his. That's what's up. You know what I mean? I say that. And I love that. I love that, bro. Because I had a guy that, I always talk about it. You know, he helped me to start learning about the stores. And it don't matter if I've opened up seven stores and I've done all this. I always pay homage to the fact of him giving me opportunity. Her just asking me how it started is everything to me. Because really, I was able to be blessed. And I say what it is. Because I came in the game at the upper tier, dealing with A-list artists. Okay. So I didn't have to deal with some of the struggles. Right. And I got caught some of the education at an early age to really know how this thing moves from really blowing up big orders with type of budgets, type of things you have to have to know to do. You know, how the machine really runs. Yeah. On the inside. You know, everybody want to deal. Everybody want to do X, Y, and Z. But with that being said, you know, how it really functions. You know what I mean? That's some of my family. Some of my family, yeah. That's what's up. What's his name? We ain't going to just call him family. What's his name? That's Ace Culture. Ace Culture. He's an artist. Yes, he's an artist. Okay, let's get it out there. He's an extraordinaire. Okay. Okay, we'll see. I'll be the judge of that. Yes, sir. Yes, sir. But I'm just going to put mine forward where you understand. You didn't put the sauce on there before. I don't even know if I like ketchup on my burger. Some folks, you got to speak from the top of the mountain. I like it, man. You know what I mean? You know something. You know something. I can respect the fact of what you're saying. You know something. I've been blessed, man, to learn something, to know something. Oh, that's what's up. I ain't took no shortcuts. You know what I mean? Yes, sir. Even to be sitting here and talking about my story. Let's get back into it. Yeah, but long story short of the 20 years, started from, you know, a college brother living in Oklahoma who just wanted bigger and better. Yeah. In Texas. Yeah. I'm talking about literally staying on somebody's couch to get to the point of getting my own apartment. That's it. And what was your why, why you did all of this? Did you have kids or anything? Definitely. Kids. I was just... It's amazing. The day that I was... Nobody really knew. I've never really said this on record. The day that I was moving, I got told by the young lady that I was dating at the time, which is my son's mother, that she was pregnant. Okay. So I felt like at that point, I had to go. Okay. I didn't have more because if you didn't know anything about the Midwest, you know, you're only going to get so much and they ain't giving you nothing. That's it. You know what I'm saying? I mean, so I just always a big dreamer. Yeah. Big dreamer. You know, I had a lot of hustle at me and I knew I wanted more. Yeah. Just to be honest with you, I came to Dallas on that and it just started making sense when I got here. You know, but I worked, Steve and go back to, I had a job when I first worked here for the state of Texas and work at Sprint. Okay. So you had a pretty good job all the time. I was always blessed with that. Yeah. And then they go back if we go to Oklahoma and eat it. I had a nightclub. I had a two jobs. I did a lot there at the impact, but I'd never seen like I could keep money for whatever reason. You know what I mean? But God had something bigger for you. You're spending. For sure. For I am. And he has a way of moving you where he wants you to be too. And that's true. And that's true. And then even with that being said, making money at that time, I wasn't making a lot of money, but I was making, generating money. I would say more than I was making. I needed to make money. I need more than enough. But not even that. The type of jobs, some of the jobs that I'm hearing you say, it would also open the doors for you to have connections, networking, because these are jobs not behind closed doors where nobody's going to see you, but jobs where you're meeting people on a daily basis who you maybe could use later on. And, you know, as we know in the workforce, you'd have to climb the ladder. See, I want to jump a little bit. I want to skip over, you know, one of my biggest realities was I went to college and got a degree. Yeah. And I still had to start at the entry level. Come on, man. That was my emboggling, too. Come on, man. And I'm like, hold on, hold on. I got to start here to get there. And you got this on. Oh, for show. See, this right here. For show. And yeah, I'm going to be honest. That means something. I was living more loud. I was always modeled for the working force. Let's say that. Exactly. Exactly. At that time. No, no, I get it. I get that. I didn't know if I'd ever really had that opportunity to get that promotion because you said a couple of things. Yeah. And we agree on it. Yeah. Hey, let me go over here and do this. You know, so I jumped on faith, really, like my first gig is even working records was $600. Wow. You know what I mean? Passing out flyers. You know, I did all of this stuff. You're honest with me. I didn't jump no ladders. I used to pass at all of spot clubs and all those clubs on. Yeah, man. I just thought about what you just said. Promote all of that. I used to promote all of that. All of that, man. Baby, baby. That dude, Valet Dre. Yeah. He was there. Yeah. That's my guy. That's who I'm doing change. Okay. Well, you know, you met BC. I'm a daddy. He's coming tomorrow. That's what I'm talking to, man. Come on, man. Come on. I look back to all of that. He come over here a lot, man. And so he call himself Valet Dre last week. All that. All that. And were you working while you were doing all this? Yes, ma'am. So the first year you're in a half, I did that. You know what I mean? So what made you leave your job to say, okay, this is what I'm going to go do full force? Like something had to click and be like. Jump? Just jump. Just jump. It wasn't like, okay, I'm making enough money for me to leave. I wasn't making enough money at that point. I just had to go for it. You know what I mean? Because what was really happening, it was one of those things that I was out late night and had to get up early mornings to go to the job where I didn't enjoy going to. You know what I mean? Wow, yeah. And I started looking at like, okay, these eight hours I'm giving them. Man. If I could substitute it with something that could even half of the money, I'm going to take that risk. I'm going to tell you, I scouted out of my mom, paid my rent my first two months in Dallas. Wow, that's hot. The gentleman just left. He said the same thing too. He said his mom paid the first two months. First two months of rent. He said the same thing. Scouts honor. You know what I mean? That says something. It's just one of those things. I had to jump and I knew I couldn't go back. So I had to just keep paying the forward. You know what I mean? I want to ask you something for our listeners right now. Yes, ma'am. Because a lot of people ask me this question. Being an entrepreneur. Yes. You know the benefits of being an entrepreneur compared to working for somebody else. And yes, you know, when you work for somebody else, you have the paycheck coming in that you can rely on all the time. You have health insurance, blah, blah. You did both. Yes, ma'am. But you still take the leap into being an entrepreneur. Right. What made you do that compared to having the stability? I knew I would get stability if I controlled my destiny. I was just really, I was just really on that. I wanted to control my narrative. You know, that's a new word for us now, but it's still the destiny back then. Yeah. I wanted to control my destiny. I was really one of them. You know, like I believed in myself. You know, I'm a blue chip all America. I played college ball. I played a year pro. You know, certain things I've done to achieve to be part of the elite. I knew what that was about for me. So that drove me at all times. Exactly. To never be sitting around being lazy. You know, to go into some of my story to deal with the music stuff where my real staple came in is that, you know, from 2000, probably 2008, we controlled 22 labels a year. Yeah, yeah, yeah. 22, 30, you know, everything they had coming off their labels from LaFace Records to RCA to MCA. We was handling from a local as well as regional. Yeah. Every product, you know what I mean? Wow. You could name it from the ushers to the TLCs. We're dealing with it. You call it. You call it. I could speak on it. Wow. So many people are scared to do that. You know what I mean? Yeah. But look, I think what you said, you know, I get it, but I also know that when you hit a number bracket in money, your mind don't like leaving that boy. See, your mind, it calculates where you're at. Show me right. And so you can't, you know, if you give Donald Trump a million dollars, he broke. If you give Robert Smith a million dollars, he's broken, because his mind thinks billions. Absolutely. Even Kanye's. Absolutely. What are you saying? That's right. They can't think one million no more. So I think that has a lot to do with your elevations, right? Absolutely. I agree. I agree totally. That's it. You know, I was an athlete all my life. Yeah. That's what I did. Like when I say that too, I played in the elite athlete world. So the achievement that ends drive that I have for myself, I couldn't just really just settle for average, I guess, you know, and that's really cliche to say, but I meant that. No, no, no. I did. I lived by that. You know what I mean? I did it. I lived by that. You know, everything I do even now, you know, people that fool with me and you know, I think one of my biggest blessings of all is that I got clients that's 15 years old, like with me. I've been rocking 12, 13, 14, 15 years. This gentleman right here speaking here, that's a eight year, nine year relationship. Wow. You know what I mean? Firstly, it was just me working with him, talking about doing a campaign just that I was turned into his manager. Wow. You know what I mean? And what a manager they have. Well, and I feel blessed. You know what I mean? Because he's a talent of that. Yeah, exactly. You know what I mean? He's a talent of that, just to be honest with you. And I'm definitely, me and him may end up right where you at. You know what I mean? But that's how we do it. I remember Lo Deezus was here the other night. Yeah. And we ended up doing three interviews. We had KLC, then, you know, his son. Ziggy made it. Ziggy made it. Yeah, and then Lo Deezus. It wasn't even planned. No, see, it was us. It was us. What I was saying when I walked in was energy, though. Yeah, yeah. You can't interrupt that, though. That's what he said. You can. You could have captured that. Yeah. Man, where should I let that go? Yeah. You don't know where it's going to go. Exactly. You know what we got to do? I'm just being strict about making sure we take care of everybody that we give our word to. I asked my questions. I'm about my word. Like, if I tell somebody something, I'd be trying to stand by it, man. Nothing wrong with that, though. Because a man only has his word at the end of the day. But the one thing you cannot do is interrupt creativity. You're right. Like, me and him talk all the time and a lot of my artists tell you, I'm just now starting to lean into this part. I used to hate being in the studio. Because it's the process how long it takes. You sound like me. For the music to come. I'm not sitting in those six, seven, eight, nine, 12 hours. I don't care. You start doing it. Don't come out of the studio until six in the morning. And now you just sit in there. But there's so much magic in there, man. It's amazing. Really? Yeah. So now here that you... That's a good way to look. So you didn't go in the studio at first? Nah. I was so busy working in the studio. How long have you been going now to the studio with them every now and then? Last three years. You like them? Three years or better. Just because of the process, I like the developing of it. You know, because people don't feel to realize, ranging music, the active part. You know, I've even been doing a little bit of input in on the right side. You know what I mean? Get my antar skills together. I heard. You know? You were brought... You was the first one to bring the baby to the city. I heard that. Oh, yeah, for sure. And that's the true thing. Yeah, baby Jesus. Really? That was his real... His name from the Bajun. Yeah. And so how did... The way that he scaled, did you think it would go like that? Man, I ain't gonna lie to you. Look, man, the man had a dive on, man. Didn't even know when he first was in the dive on. And it wasn't at first. But you gotta remember, it's translations of a year or so after that, because he came in the game as baby Jesus. Okay. And, you know, I was one that spoke up on... You know, you have conference calls and got the team across the country working already. But with that being said, I was like, that's gonna be kind of hard in this Bible Belt area. You know, you might need to think about that a little bit. Yeah, yeah. You know, you're ranting and raving and cussing and fussing in. You know, you can't even say... You ain't gonna fit. Some people not gonna rock with it. Come on, man. That was a good call. Yeah. Did anybody tell you, oh, wait a minute, you know, this guy, you know, he's been using that name for the longest, you know. But I'm gonna just say I'm gonna change it. We put a lot of marketing dollars behind that. I can't wait. At that time, he was still young. Oh, yeah. It was still... The situation was still young. You know what I mean? And it was really... I remember us creating the IG page. Okay. All of it was like, what should his name be? Should it be IM or... You know, you go through all of that as artist situations. You know what I mean? The real or whatever. Who came up with the baby? They did. I can say. But here is the promotion. If y'all remember, it rings everybody. We had people trained to say it three times. The baby, the baby, the baby. Yeah, yeah, yeah. That was the promotions. Wow. See what I'm saying? That's crazy. That was the promotion. They told us on the call. That makes sense. Sometimes I hate it because I don't remember what commercial I was listening to was driving down the street and I don't ever listen to the radio anymore. But some commercial came on. I was driving my daughter's car. Some commercial came on and they were saying the same words back to back to back. I mean, constantly. It was like a car service or car or something. Programming. And it was like, I know what they were doing but I'm like, really? This much? It was more than three times. They were saying like over and over and over and over. Programming. It's amazing. I know every song. The training of the body. You know? Yeah. You saying good time. Anytime. You say Martin. You got to remember you hearing some of the triggers though. Martin. As soon as the trigger, you choose the body. Your mind go there. You know what? Saying that what just came to my mind. My baloney has a first name. I never would have put that in their songs. This has been a few has played with pieces of it. Pieces of it. You know what I mean? But that triggers. You hear certain things but that's the whole thing that here I go again talking to these artists. They don't realize that triangles the brain. That's where the sampling comes in at today. Still some of the biggest records from her and everybody else has a familiarity for something that we've heard before. Because you don't realize I teach people this and educate them. You was the kid in the backseat when your mama was playing the music. I know. I got it. Think about the years the generation had really cycles. My kids listen to music today and I got a 29-year-old. I got a 22-year-old and I got a 17. All of them like the same music. You know why? They was in the car with me. Yeah. You see from my 17-year-old to my 29-year-old what I'm saying. My kids don't like none of my music. My kids like all of my music. They're like his music. My daughter. But it's fine with him though didn't they? No. My daughter doesn't like my music. In the car moving around? Well you know she Jamaican. Them kids look at them. Okay. They come with their pops man. I'm not him. That dude's strange right there. What's your music though? I was going to be pop or something. My daughter's going to jam and pop. But she doesn't jam all R&B. How you doing mom? She jam R&B. She jam whatever. That's one thing about it. She jam. She's old. And how old is she? Out of you. 15. See? She's old. No she loves pop though. Yeah. Pop too. She makes that pop. But I remember Juicy and Biggie and them doing that when they did it. Right. You remember that? Right. They did the same thing you were saying. They went back. Come on man. Mace did it. Come on man. That's what they were doing. They were sampling. That's what it is. So I want to flip this a little bit. Okay. Back then when you started into the music. Yes ma'am. You were gone all the time. You were on the road all the time right? Yeah I was. Commoding and doing all of that. Yes. There we go. I told you then. She can do the whole blue boy like that but she's going to get you. Actually. No he was single. I was. I was single baby. I was single. I was. In the beginning I was. In the beginning you were because I'm sure that was probably better because you were always grinding and stuff like that. Yes ma'am. You know how we women are? I put myself in that position. Right. Because we women. Because I don't want to just blame myself. Exactly. And I was trying to get to that. Be on that couch. No. Just balled up. Just argue for the reason. No at a time when you did finally settle down and so forth and you still had to go all the time. Yes ma'am. How did you build that relationship with that person knowing that you had to be gone all the time. Because there are a lot of artists or there are other men who are not even in the industry. Right. And whether they have to travel all the time. Right. I don't like to know how to deal with you know what they say to their lady you know stuff like that. I think a lot of it has to do with us is me and being very transparent and honest. You know what I mean. Now what that looks like for him and his that's everybody's different. You know what I mean. But you got to find that one that understands you. You know what I mean. Because I'm going to be honest. I can't do be nobody but me. And I've been blessed with that now. But you know it's a later situation for me. When I first started back to that I just knew I was so golfed and getting myself together as a man. So I didn't allow myself to get into relationships. Even though I had friendships. Friendships. At the end of the day I mean we believe in God right. For sure. So we believe that God always finds us who we he helps us to get where we need to go. He does. He does. So I think that in whatever you're doing. Yes sir. That path is already laid out. I agree with that. I agree. You could be on the road if you find the right one and she say well I go with you or if you need to go baby I'm there for you. I think it takes some of that too. You know what I just said I don't want you to go with them because they feel like. I'm here for you if you need to go. Go honey. It's not that they wouldn't like them to go with them but they know that certain things are entailed. And that you think because like whenever you go you can have all these women jumping on you trying to get with you. Not me. Not him. I'm the one that he said. In the back field. Definitely. And I've always made myself in that statue of I'm not there for that. That's right. You know like somebody got to be there. But you know what you have some woman who who will. I knew you were going to go down to exactly what you about to do. Hold on. Hold on. You have some woman I know exactly what you got to know. Honestly and I'm sure you know about this. You have some woman who like say you have a click of guys. Yes ma'am. And this one you know the first one be like oh this this this and he but they'll look for that person who is I already know about this. Because normally in their mind they'll be like oh that's the one to have all the money right there. That's the one that. That's coming from you. What should I say your mindset. For sure. Because when the young ones are always going to be like no I'm going to go for him. He rowdy. He blingy. He got all the everything I'm going to go for him. Most folks like things that shine. I was always wanting to make sure I didn't. Exactly. To be out the way I'm telling you I made an effort to be out the way on purpose. Because my my theory of life keeping it real with you people don't talk to the one that looks like they have and then people would learn oh he's the one because they would say BC BC BC. They won't go to do BC. Well damn who's BC. See you know what I'm saying and that kind of came to the front for it and that's cool but it's still at that point I can control the narrative at that point you know what I mean but I didn't really come through the door or any at any establishment most people tell you I'm there for to handle the business where we get to the business and stay for let me get into how did you build a relationship with you? How did that happen? Offer to me well first off it was really referral my cousin JD again he had great relationships and then you got to remember in the industry this service is provided is this about being that guy that they're looking for you know what I mean my blessing was word of mouth just be honest with you when I worked with one label to the next label like who you using in Dallas how isn't that done for you in Dallas it turned into that I came in to be you know people say it's hard for you to take credit all the time but I turned into kind of like a household name you know what I mean especially in my industry people knew BC you know you going towards Texas going across the Red River whatever it may be you know you better highlight BC bruh if you really wanted to go down a certain way I got a situation right now we living out I just had an artist for a couple days you knew that went over to Houston I went able to make it you know the cash everything in this game you know what I mean so you know but they come back tomorrow we going to Oklahoma for a couple days we come back so it's just you know this region is my thing I made it a purpose and a point to have those type of relationships number one and definitely just have a reputation not leading folks into bad situations and get out what they need out of it so you don't have somebody that's under you like a protege that when you can't make it you send them that's hard man that's hard man that's hard man it's so funny because I have these conversations daily right now you know like and I did it one point because you know I had a team of 12 and fed them for years you know 12, 15 years you know did all of that but you know after a while it comes to be how do I use the political statement and word of it it comes to be weary and everybody's not trustworthy like you said you know what I mean so have to do different but right now in the moment there's a lot of protege right but you've had some before I've educated a lot you know what I mean I've educated a lot a lot of individuals I just had an event when we had Monday Tuesday whatever that was couple of them pulled up and you know we ain't seen each other in a minute because of COVID you know and people's really grateful like L-O-B man this is crazy you know you right back at it well I really ain't nearly left yeah we back at it but you know I think because everybody's coming outside they feel like we getting back to some type of you know like I said I was shooting real live jumpers from the career no no no you know I was blessed because you gotta remember in my world it's a rat race so how they pretty disincent the rat race you got solid relationships you know in business you're gonna still continue to do business and that's where I was but with the way how everything is opening back up now or opening back up what are the precautions that you are telling your artists to make sure that they're implementing because pandemic I mean COVID is still here it's not gone anywhere yes ma'am so how scary that is to still be able to have to go out here and be with all of this stuff knowing that because I just had a friend posted on Facebook that they just lost a cousin from COVID we lose the people every day right but it's not being advertised as much on TV because they open everything up and they want everybody to have a certain comfortable and stuff like that well what I'm sharing with people is obviously we all really know we gotta protect ourselves you know what I mean and you know and I think the way I've actually went about some things is just being subconscious of where I'm entering what I'm doing and just keep moving forward but I'm gonna be honest with you you know to not say that I can have a doctor or anything you gotta remember this is the flu strand we've been dealing with the flu all our lives I remember as a kid we had to have flu shots well like I just told y'all about the snake shaking off and all walking on this corner you niggas better get a clue you know I go by the I go by a whole different thing you know I'm walking around here I'm embracing that though hey man you know what I mean get in your words yes sir because it's some confidence in that thing to where you will be able to do things that normal people don't do because you're not normal right oh you supernatural no but it's a fear it's a thing of faith I like that and we gotta stop acting as if God is not God that's what he got if you don't believe that's on you I'm just telling you I feel the way I feel and you know I believe that so is a man thinking it's hard so easy so if you feel like you gonna do some throat then you most likely gonna get throat off so I'm gonna think if your mind you study psych you know so your mind can make you go to water right now so stop playing you can you can see yourself crazy if you like well apple stephanie mr. maker apple you know what I'm saying think about an apple now what about an owl what about an owl what are you saying absolutely a laffy that yellow banana one for me that's the one so all I'm saying is your mind is so strong man for sure your mind I tell you a story about this girl who didn't her mother she fussed at her mother all the time and her mother was sick and she hated her mama for being sick and her mama was so sick and as her mama was being sick what happened was she went left and she would be mad telling everybody about her and then one day she changed her lifestyle man she came into a spiritual encounter and all of a sudden she changed and when she changed guess what her mama changed because she forgave her mama show you're right so she was holding her mama in a position because of hatred because of unforgiveness I believe that man energy is real energy is super real I'm a I told you I'm an energy dude I get it so you're a psychology dude too you be there thinking on nigga like what's that nigga I'm closing man off right now we're looking at a body language people don't always say what they mean so you're gonna say everything guys everything let's get back to you though I'm gonna I'm gonna get these stories out so who who would you say the most just some most interesting thing this artist situation that you can't give all the he can't give all the nudes but I wanted sticks with you all the time you can't forget crazy this one crazy experience yeah wow so so just now yeah we can talk about that yeah man I just had KLC on here so he just left you know it was a bad experience but it was an experience we said the most one we remember the most and I would have to go back to the point of he was a drug drug addict and he he was on a heroin and he he had to have it he didn't even come out the room wow you know like you know what you mean you gotta have this he couldn't do no interviews he couldn't function without it wow without it that's crazy that was different and I how did you deal with that dog you probably yeah don't answer that no I don't even want to tell you you don't want to know how you deal with that that reminds me that reminds me of that movie Ray no no Ray there you know what I remind me of what that movie with Denzel when he crashed that plane oh yeah that's what I remind me of that plane that was it flight yeah yeah yeah oh my God so do you have any more questions you know we're gonna let Money Moses get in there yeah he can come on in yeah yeah just let him walk on in that'll be cool so what's up Mr. Moses Money Moses in the house man you got some real good questions for BG what's up so we got Money Moses man if we talk about it man cause he you know he a rapper okay man stop saying it you know you know the nigga start we went to Vegas and the nigga he had a he was a rapper okay we went to Las Vegas and the nigga turned a rapper and I said man that nigga a rapper now he had a song saying we ballin' with Trump Trump send him checks out niggas say we ballin' with Trump and he went viral nah I ain't put it up he said I ain't put it up dude I did something with viral one time I was talking about Yo Gotti when Yo Gotti and Dolph had shot somebody had it was alleged you know you cats ain't ready for you know you gotta realize I've been through some things and you know when you done when you done been through what I done been through you feel like speaking on certain things you say man you don't I say man look man y'all ain't never you know y'all ain't never been through these certain situations I don't see my you know I really think it's something that somebody wanted a big boy should be speaking on it to try to help y'all cause you know at the end of the where are these voices but it did well over 100,000 quick cause I was real hard on it because I don't see them dudes kill themselves for somebody I was glad when I like it did it made people think about it there you go I ain't mad at that but I did do that and I had met Yo Gotti and stuff so I was a man so you had a right to speak on it though I faced life behind some stuff it gets real and if you ain't never been through it you don't want to you don't want to deal with that bro you're right and y'all got millions that's the part to tear me off right there and they go another experience when we talk about that that trips me out when they go there and it's really crazy because you would think mindset you would transfer into I don't need to be trippin like that no more that's I can lose everything yeah I would but it's I tell people emotions anger together yeah care too but I think sometimes moments too I think it'd be matters too it could be it's a lot of things it's a lot of things I think they trying to lead that life no I think it could be it's people like you who could make some you can amp some up real fast well my thing no no no you could could but allow things to go too that's what I'm saying like you said you should speak on it even if it's not in a public setting still should speak on it bro you need to look at this a little different x, y, z cause I hold you accountable exactly exactly you know what I mean and that might be setting this me and him don't need to be nobody else no it don't have to be but see a lot of times people ain't speaking but I could and that's the part what made me speak was like ain't nobody saying I respect nothing okay I'ma say this and even though I make a man they know certain what okay you know you met me you might not want to acknowledge it but you you was with me for three days so I know you know you met me but I'm just telling you that ain't the way this supposed to go down because at the end of the day I mean you don't want to be in the situation of being and faith have you really dealt with this really like this you know cause people I amp you up be saying stuff but they ain't never been in these situations well that usually go with it they don't say that you know that's the bad thing about social media I don't like that everybody got an opinion yeah it's the people I always come trying to cut them down they've been through it it's the people that never been through it they all were trying to hype it up cause they don't know what the aspects are I could agree with that so what would you ask a guy on this level you know he dealt with all the big boys and all these offices he been in the door with these big wonders where they're sitting in these rooms that table on you know I'm paying the picture man you know what you've been around too I've been so nah that's true I've been a lot yeah and I be talking about it I just had a guy from AT&T on here that he's been a big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big big You know what, and it don't just happen off the rip to be honest with you, especially from a management. I really have handpicked who I deal with from a management. Really? Which I haven't managed a lot on purpose because I'm losing that marketing promotion vein. And you know, just to put it out there, you know, kind of thing, a lot of artists usually be trying to figure out how to get me cheaper. Yeah. My services standpoint because, you know, I think one of the most found things of life in this rap game is every artist that they need a manager first. I don't think that either. I think you need to be something managed. I like that. You know what I mean? No, and I like that. I like that. Thank you. You may not have no business, so what we managing? I appreciate that, bro, because so many people that came to me with this, and I didn't know what to tell them. Yeah. What about you got an artist, you got an artist that he's popping, but his attitude is crazy. But you know he's bringing in his own everything. Well, I'll be honest with you, that's the energy you got to choose you want to attach yourself to or not. You know, it's a lot of, I don't really do the foolery thing. Yeah. I mean, I'm gonna be honest with you. I really hurt everybody around me. I hold them accountable. Yeah. I'm not holding no hands. I'm not doing certain things. Yeah. Some people's okay with signing up for that. Yeah. I'm not trying to, you know, because I'm in a different space too. I'm not trying to get home. You know what I mean? So some of the things that would go on. Yeah. I'm not signing up for that. No, I get it, man. So you watch, I mean, are you one of those guys that watch YouTube and watch, you know, to see, if you see somebody with a buzz and all that? Nah. You don't even get out. I mean, I'm not searching. Yeah. You know what I mean? That's the blessing too, because the household name and the profile we've built up over the years, I usually get the phone calls, you know what I mean? And that's the blessing, because I'm being honest, I'm providing the service. So do you think that works? Like looking on YouTube and all that? It works for some people. It works for, you know, just like, while it's crazy when you're using an example, this people be on IG looking for talent. Yeah. You know, it just depends on what your vein is and what you're looking for. You know, because some people that's looking for talent, he ain't got nothing to offer. Yeah. You're right, you're right, you're right, you're right. They just looking to be attached to something to where they can get in the game or having maybe, you know, you gotta remember a lot of people who sell this shit. Dude, listen, man, listen. I'm not in the vein of selling none of this. You know when people are being our DMs, like I didn't know, I feel like these women now. I can imagine. Like I go in my DM and she know, could we both be looking at it? You'd probably come across every great rapper in the world. They is on there, like they on there, like. Like they can rap. They just, they know. Like man, like they gonna make that. One of them gonna make me like, make me. Ask every rapper. I've never heard a rapper say he wasn't good. Tell me one. Me? Tell me one. You wasn't that good? No. Is that why you quit? Yo. You never told me that. You was rapping, listen. Hold on, hold on. Hold on, hold on. See those in. Then they come in there with a laptop, a little, it was a little Mac. I'm not, it was a little, a Windows computer and he had beat machine on this. No, it wasn't a beat machine. No. What was on this? I had the software stuff I read at home. I was recording myself. Okay. So it ain't like I was just, everything I did, I did it myself. How do you, how do you? How do you? I'm 31 now. Okay. He said, let me, let me, come here. I said, what? I was doing everything myself. Let me let you listen to that. Nobody did nothing for me. Let me listen to that. And that ain't always good though, bro. When you say that, cause you say that with a lot of conviction. I am. We need help. That's why he quit. No, I never said I didn't need help, but I'm saying when I first started. That's why he quit. Then nobody showed me how to make you quit. Then nobody showed me how to hook a card up. I don't know what it needs to be because I know I need some more help. But it's like, I hate it. I just hate rapping. I just hate doing it. It's like, I can see that. He was trying though. And they were trying though. He had a beat. And then he said, I just hate rapping. He said, now I got a good one. This is about eight songs. And he had a strong album. Right, right, right, right, right, right, right. Like I said, I can write a song, but I can't rap a song. Like that. You know, it's funny and I'm saying this. I'm not laughing at him. I'm laughing with him. Let me tell you why. People don't know the difference between rapping and making records though. And he just explained that. Yeah, yeah, yeah. That's what he said around the box. He wasn't making songs. He wasn't making things that people could buy into. And you know, I'm not talking about painting a false life, but let's be 1000. Some of the best records in the world, fun records. Yeah. You know what I mean? Jazzy Jeff, let's use him as an example. I met him. Yeah. Cool cat. Yeah, super cool. Super cool. Cool as it comes. But I still, I grew up Texas to the fullest. Just two nickels. No. No, I did, bro. I repped it. No, I repped it, man. Like you were up, not lying. Enid. Yes, sir. Yeah, I mean, step up. I like it. I ride for it. Yeah, yeah, yeah. They're not from Enid. They don't get it twisted. We, hey, you can get it. I have a question too. I'm an Oklahoma boy too, man. What's the question? Hey, when you're going to the studio, what do you have to have? What do you make it come to the studio? He wants some weed. He wants some drink. That's his question. None of that, none of that. Honestly, I'm in there for a different reason. I'm in there listening though. I'm not creating any records, you know what I mean? And now if they invite me in to create or ask my input, that's a different vein and lane. But beyond his job, I'm in there listening, man. I'm just about to ask you, what's your value? What's your valuable input in the studio? Why you in there? What do you think is your valuable input? Well, I can pick a hit. Oh, just like that. I can pick a hit. Okay. I can pick a hit. I'm glad you said that. Okay, tell me that you picked. Shit up. Yeah, yeah. I sent the haters off. You did that? Yeah. You picked that? Yep. Off the album, he was sitting around. Shaked the haters off. I wasn't even pushing it as a scene. I got to pick, really? I figured I'd take you back on that one, yeah. You've been in Twisted Black? Come on, man. Come on, man. Stop playing. This is what I do. I'm just digging in. I'm digging in. Indy's off the rip. But you know, you know, them conference calls and they talking about is this is going to work on them massive. I'm gonna throw my drink. Come on, man. Come on. Yeah, the album. We throw them across the world. You, you, you, yeah. You felt that. You felt that. All of that. All of that. All right, when you heard that you felt it. Knew that. That's a record, bro. You probably bought them the peeping tongues when I was over there. I'm sure I did. I'm sure I did. I'm sure. And believe it or not, on that end, he was super good. He didn't have to do no tripping. You know what I mean? Yeah, yeah, yeah. Yo, he's fucking sound-spanning, so. Nah, man, that ain't had on the fatigue when I seen the little nigga. Yeah, that little nigga. Shut up, Twisted Black. I already coming home. I already coming home. Nigga's been coming through and telling me, coming home, I can't wait. So why you didn't help, why you didn't help a gator, man, when he was out there doing his thing? Uh, yeah, I was just bringing him up. It was just one of those things. I brought him up. We didn't get on the same page. To be honest, I was around him. Okay. I was around him. You know, I was a dealer with a lot of those guys. You know, what was my man's name? Dang it. Well, I was gonna say it, too, from South Dallas. What was that? Boy, don't make me think, man. Can't think of him, man. The rally boys. The rally boys, yeah, I'm like, y'all a deal? Yeah. I go back and say I was around all that. Okay. I was around all that, bro. Wow. Yeah. How do you like the way the music has evolved to where we are now? Oh, my God. Because it went from a whole different thing to a whole different thing. I don't like it. It did this. I don't like it. Well, you gotta remember that I'm not making songs anymore. It's a hook and a track. Listen, man, my boy's back. Shout out to Soldier Boy. He's back right now. Oh, that's one of my records. Yeah, he's back right now. I want that record. He's back right now. That's one of my records. That's my guy. When I see him, I say, nigga, you drunk. Hey, come on, man. I know what he, I yell, nigga. You just heard for these girls, nigga. You ain't saying it. To Anatac. To Anatac, man. He just, to Anatac. I seen, we was at the convention where I took you, you know, and man, that nigga there. I said, nigga, y'all crazy. Like, I'm buying clothes, right? And he was with, I think it was, I got one of them had tear with the little palm trees on it. He was, that was the clothing brandy with. Six months later, he was with somebody else. I'm narrowing, six months later, they just hustling, man. That's it. That's a hustle, bro. I can tell you a story about them clothes, man. I'm sure. Yeah. Like, I'm like, what the hell y'all doing? It's brand management. With that being said, they just need a face to attach to. Yeah. So he was probably on site, wearing the round, kicking it. Yeah. He had a free weekend. Yeah, they done flipped and shone. Salt, they done paid him good. He kicked it, and he had been fine. Come on, man. BG did the same thing. Oh, that's the moment we eat. I told BG, he said picture right there. I said, BG, I say, BG, I said, I'm looking at, I'm looking at your hair. Have them in the pictures, I don't know. Yeah. What are you talking about, Bootsy? Yeah. I took Bootsy on his first interview radio interview in Dallas, Texas with Greg Street. You did? Come on, man. Man, I did not know that. Just turn around and look at your wall, bro. Like, shit, come on, man. T-I. Oh, that's my boy there. Come on, man. That's my boy. T-I all day. Every time. Paul Wild, sweetie. But you know, everything on my people's, bro. Everything on that wall got to do with brands, clothing. Yes. I'm a hustler. No, for sure. So if I did, if I tell people this all the time, if I'm going to sell clothes and you attached to them, nigga, man, you got to look each other in the eyes. I ain't mad at that. Nigga, I ain't playing, bro. Right. I don't play with it. I heard you say earlier you had several stores? Yeah, I did. And I had to, but I can turn up anytime. You ready? Yeah. You know what I'm saying? I'm in that warm. It's back. Yeah, it's back. Well, I can't turn up. I need my own phone. I got about three signs ready to go right now. It's back. You know what I'm saying? Like, I don't, because I know how to do it now. Think about it. If you've been doing it for 16 years, and now you say, OK, I'm going to do it this way. Right. You going to go at a different way. Right. Absolutely. I got people in Oklahoma right now who want to deal with me bad. I can imagine. Yeah, they like, e-man, you got every brand I want you to. Yeah. Because I done built a relationship. No, for sure. I never lied. That's what it's about. You said a key word relationship. I said, everything I said I did. Yeah, that's the way I am. It's got to be the word. If I said it, if I told you to send it, if I ordered 30 grand worth, we're getting 30 grand worth. I don't lie. I ain't out here lying, man. Nah, you don't have to. See, that was the thing, too, with me. You know, like my word, my word, and you know, you deliver, you get it done. Don't they do something to a bit? I mean, listen, man, I'm an engineer. I deal with Rockwall. I deal with every county. Frisco, I deal with everybody know me, bro. Right, right. I'm talking on that side. No, real talk. Anybody you go to the city, they're going to be like, yeah, I know him, something else. See, the whole different level was me. And the thing that they value the most is that you don't lie and keep your word over 20-something years. That's what get you past that. People don't rip. That's right. People don't rip. That's what get you past that. Exactly. Because everybody, even them, ain't going to always keep their word, you know what I mean? So when they look at you, they be like, wow. I mean, call you. Hey, if you want to buy a building for a million, I'll stand by you. I'll be like, nah, I want my own. You know what they call, I'll get them calls. That's why I know. I feel that because that go back to how I was able to build that portfolio and work with so many people. I'm behind by no advertising. I didn't promote. You know, I went out here selling my services. That was the blessing. People would call. I pick up the phone. They already knew what they wanted to do. We could provide. Boom. Yeah. We just been off to the races 20 plus, you know? So I'll let you go because I know you got what you got. OK, so what do you think? What would you say to B.C. Newton, the new that we got now compared to when you was leaving Oklahoma to come to Dallas? What would you say to him before he leaves discipline? Stay focused. Yeah. Discipline and focus. You're absolutely right. Stay focused. Yeah. Yeah. Stay of course. Wow. And I've been managed to do that. Once I found that course, I should say, I've been able to do that. You know what I mean? Because, you know, we talked about earlier, I had already been in the limelight of the football star and just that in the third. And, you know, I had realized when I laughed, my guys would tell me about that. You weren't gambling in there in the dressing room? No gambling. Oh, you're there because I got some bottles. They shoot them dice up in there. I didn't play with it like that. I'll put mine on the field. You know what I mean? Getting to it. You know, and I didn't mean to cut y'all, but the guy, Pac-Man Jones. Yes, sir. When he had took that money to the strip club, when he dealt with y'all, I remember, he young. He don't remember, he young, young boy. Listen, I talked to, when I met DJ Quick, his bodyguard was working for DJ Quick. And he told me that he won that gambling in the locker room before he took it down there. I can believe it. Trust me. I said, hey, they had about 80 bands, didn't he? That's a hell of a date, nigga. I probably wouldn't, I wouldn't with nowhere, nigga. I went home. Out of the house, man. What a go to the strip club. He went and flooded it. Tripping. Tripping. I've been in the building when I seen folks shut down the strip club, buy all the tip-outs, and let's go to the mansion. I ain't going to put no names on it. Really? I haven't seen it for real, you hear me? They put it all the way down. We ain't even gonna do none of this. Y'all, come on. Come on, man. Go through the chase. And the manager got a manager over there. What? Hey, where he at now? Where he at now, right? He's still around. He's still around. What, I'm speaking of? I need him. They're still around. They're still around. I need him right now. You need to talk to him. Stay close to the man. You got to go. I work in strip clubs. I know. They're still around. Yeah, yeah, yeah. So what do you think? OK, let me ask you this. And you got to answer this. Don't try to get a run down question. Because we've been asked this question right here on Boss Talk 101. What did they do? OK, top three artists of all time. Yeah, Dead or Live. Top three, any genre. Top three, Prince. That's number one. Why? Because you played 27 inch Prince. Well, that and just, you know, to see his effect on all of it too. Well, I say Prince with no hesitation. No Michael Jackson in that or none, just Prince. And Michael Jackson's definitely that. No, no, no, no, no, no, no, no, the way you did that. Prince, man, why I said that? You and the nigga struggle with that. Well, I said that even with the fight of even how we lost him, you know, I called him lost him. I don't know what happened with that, man. It was just strange, but. He died in a plane. But the niggas were riding the bikes and stuff, man. What's going on? Before he got on the plane, he wasn't sick. Do everybody forget that? I can't deal with this, bro. You see what I'm saying? So, bid it back to our three, you know, Michael Jackson's in that one. See, it's hard for me. So, you putting Mike in it? It's hard to be three, though. How do you, I can't get five. I just told you three, brother. This is the show. Look, man. Do I want to make this? Boss Talk 101. You dealing with these down? I'm not. I'm not. I'm not. I'm not. I'm not. I'm not. I'm not. You dealing with these damn bosses? Jesus, Louise. I tell you. Boss is going to try to boss it up. I can't even get five? No. Just three. And you said to me, Prince and Michael Jackson. Okay. They ain't gonna love nothing but Prince and Michael Jackson. That's cool, too. No. Just give me one. Man. Because I tell you, I want to go all the way left. You know what I mean? Whatever you want to do. It's your top three. You know? I think, I think one of the biggest artists, and I'm still saying to this day, cause he's still standing and amazing to see him on the showmanship side, which is, you know, Frankie Beverly. Wow. You know, like- You went down? What? Come on now. The control in the end, come on man. Come on, man. In your heart. I'm telling you, I've done a lot of touring, been around a lot, but when you be in the stadiums and you see everybody on one page, one accord, like here's the song, Joy, come on at the concert. And I'm telling my people singing that they top of their lungs. You know what I mean? Like, come on man, that's- So you went with it. I like it. I like your choice. Yeah, yeah, I'm just different. Grown man. No, for sure. For sure, for sure. I had to play with us. I'm an old dude. No, no, no. You grown man. You got time to play. Any been around the world, ay, ay, ay, around the world. Brother been around the world. No. Yeah, man. You know, it had to be something from Frankie. But you know, I still got my Tupac's, I still got my Biggie's. I ain't asked for all that. What I want you to do though, man, is tell me what would you tell that young boy that stuck, you know what I mean? Wanna be in the business you in? Just what would you tell him to keep him going the 18 years old? Make sure you wanna be in this. Make sure you wanna be in this, apply pressure and just get to it. Because, I'm gonna be honest here, I'm one to say, I didn't read no books. Okay. You know, I really paved my way about hard lessons and taking my time and got there, you know what I mean? You know, don't get me wrong, I definitely had a lot of input people giving me. And then, like I said, my super blessings, I got to learn from the top down. I didn't come from having to really do super stuff. But it just depends on, you know, make sure you wanna be in it, cause... There's not nothing to play with. Nah, nah, nah, nah, nah, nah. You can waste a lot of time doing this thing, man. You know what I mean? Have you ever had any disagreements with people? How did you handle it? I have. How did you handle it? Yeah, I bet he have. That's the only question. He wanna hear about that smoke. How you at it? Chalk a nigga out of the room. You know, I'ma tell you a true story. I had to check this out, check this out. I didn't say this part when we said go back to the wifey. She asked me how it started. I, when I first got here, one of my night jobs was bouncing. Oh, yeah. So I had to wrestle some folks about it here. You might have been one of the niggas around me. What club was it? I had to throw a couple niggas off the top shelf. What club was it? It was me. Oh, the spot wasn't there. I'm glad. But not a lot. I was part of the five, six big niggas walking in right at the end. You know, at the beginning, shutting down the club. Trying to shut it down, cut your life so. Yeah, yeah. Yeah, niggas, y'all got to go. So, but no, you know, I've had some opportunities. But bigger than anything, I would say to talk through them. Yeah. You know, be a man about your word. But see, that's the part about being solid though. Yeah. You know, if you, you're a man of your word and you choose it right and do things right by yours, you know, you could stay on your word. Bro, I've heard some, I've heard some story. One of my partners. Stay on your word, man. Peeping Tom's, I keep bringing that up. White guy that I knew, one of your mounds got killed. He was getting robbed, taking some money, trying to take some money, drop it off. He been told and they knew what somebody then gave him up. He tried to throw the money to him and do something. They killed him, but he should have just gave it to him. He gave me that gun and your big target. He a big dude. In another one, me and we was at the bar, it was a long time ago, just for y'all time. And Big Mike, I was parking my Cadillac in the front. Fresh was there. DJ Fred, to go fresh. Well, he wasn't there. He had got kicked out because he had gotten in trouble. But anyway, I didn't know that until he came on the show. I was like, you know, not at night, he was like, man, Big Mike had my AK's shot it up in there and they suspended me and he was gone. Well, I was there that night and we didn't even really know each other back. We might, I don't think we knew each other back then. But anyway, he was trying to put, I was always flat, man. I had a Cadillac. Put that thing in the front, man. I saw one in the front of him. I saw one. I saw one. I saw one. I got one. I still got one. I got two. But at the end of the day, I pulled that thing up in the front, man. Right. For sure. And a little young dude come up and killed him right there in front of him. And that's all bad, man. Shot by a time. Cause he used to be talking crazy. These folks bouncing and everybody, but I guess that little young, they were on something. I don't know what they were on, but I just jumped in there, Cadillac and burnt out. Right. But I knew he killed him when I seen. So I get it, man, but we got to be careful, man. You got to, man. So whenever you want to come by, you know what I'm saying? If you want to come by, just say, hey, I want to talk about something. Nigga, turn the mic on. Or if you want to bring somebody by, whatever. I don't care, man. I appreciate that. We do this from the heart. And that was the passion part that I respected when you spoke on it. And I really should say I identified it, too. You know what I mean? I like to have a good time. That's good, too. You don't already know that, right? I don't need none either. And they got a lot of hospitality over it, too. I'm going to put that on record. Man, whatever you need, we got you, bro. My man, if you fold me, he got jewelry and everything. Oh, yeah, that nigga left with everything. Oh, man. What all did that nigga do, man? You had that on, though. How did he come about? I kept it here. OK. And I was like, you just took it on your neck. When the nigga wrapped, right? Yeah. I put that on, nigga. Oh, OK. And then I go, yeah, let's go in. You fit in. You fit in. But that's what I was doing. So he wanted it because he a blues singer, you know. So I heard him. That boy said, good, don't it? Boy, sound good. I like music, man. All music, man. I'm not going to play blues tonight. Me, too. You should. You got a reason to. No, I don't. I don't want to get in your parents' life. Listen, I got to work. I got to work, too, nigga. No, we don't. You got to reason, too, nigga. I got to age. But I'm going to say this. My tutors, that's why reason is what it is. Work. Work. And you know one thing I can say. I got to work. I give you this much on my boy, Money Moses. He's my co-host. I got to work. I love my co-host. For sure. For sure. My co-host was told last week. I don't want to say that. I don't want to say that, shit, boy. I don't want to say that, shit. It was either boss talk or me, nigga. Which one are you? Which one is it going to pick? You see what I mean? That nigga back at boss talk. Yes, sir. Yes, sir. Yes, sir. Yes, sir. Not telling me what to do. Don't lie. Don't lie to me, bro. The way you started, the way you feel, man. Mike Jones, that came on here and said earlier, hey, you can't let them decide what they're going to do. You got to keep going what you want to. And then they're going to fall into your program anyway, because they see what you're doing. Like, long as it ain't doing nothing, if they think. I think as long as you be honest and sincere with yourself. Yeah. Then what decision you make, and you know it's something that you mean from the heart, for the good. Yeah. For the good or the cause. For the relationship and everything. If you know you made the right decision. I agree. Then you got to stand by. I know I did. Am I right? I'm standing on everything that I did. That's real. That's what I said, stand solid on it. So you got, and you just got counsel. This guy was in the side college. You know what he was going to do? This guy, you should pay him for that. That's what he do. Now I'll sit back and watch the show. I should pay up some of what I already knew what to do. Oh, OK. I know what to do already. That's what they pay him for. I know. But some of it is nothing more. See, just listening. You see how he doing it? Look, how he doing it. That's how you got to figure it out. Hey, some of it is nothing more. Some of it is coming to the room. I've talked to him for five years for now. Let's see how we talk. Listen, no, no, no, no, no, no, no, no, no, no, no. I like my session. But it's not this way you're going to. I will talk to you. Hey, I'm talking to all the big people. I'm talking to all the big people. Yeah, come on, brother, big people. Yeah, yeah, yeah, yeah. He look like you, like, yeah. Exactly. You guys go ahead and listen. I'm listening to everything, though. I know everything. He would tell me what to do for years. I'm bored, boy. We could get a counseling session for every day. He would tell me what to do right now for years. Like, for years. He didn't even write? Yeah, it's right. It's been a while. I knew it, but I just didn't want to listen. Damn. I just didn't want to listen. He said it out of the long mouth. I just didn't want to listen. He know that. He know that. I didn't want to listen. I mean, do you know that? Yeah, I know that. OK, you just said it. But I knew it, but I just didn't want to listen. We got to give it to him. He said, just like a rapper, though. You could, did you? I'm not a rapper, though. That's the same thing. They be going through the night. But I can't be one, but I'm not. I told you, I can't be one, but I'm not. And they got in this hard. Well, BC, man, I appreciate you for coming on this show. I love. So whenever you come in A, when you in this area, yes, sir. And you be like, man, I'm going to go see E. I know you. I'm going to play, man. I'm going to pull up. You was on the weekend. They're in the week after five. But on the weekday, on the weekend, you come in this thing by five, 10 interviews. You said you got four tomorrow. That's what I'm looking for. I know you're into it. That's good, bro. I just do it for I do it from the heart. That's good, though. I pick them. I do it from the heart. You know what I'm saying? I thank you for giving us your time, man. I know the fact that you showed up, man. And you gave us what we wanted. I just think that people can hear your story. And there's a lot of people want to do what you're doing and don't know how to get there, bro. No, we're talking. We're talking. So whenever I'm going to pull a panel together next time, you need to come on. I have one question. OK. Why you ain't got no cameraman documenting you on your life? So you can have a documentary. That's funny you say that because I just recently been starting to do that. But see, it was a thing at the beginning, go back to the management in our case. I didn't feel like I had a story to tell you. No, no, no. You got a story. No, I do. No, I do. You don't know yet, though. You was building the story. I did. You was building it. But see, let me tell you what's crazy, y'all. You know, documentation was a thing that we did for labels. Yeah. So I was really documenting because I had pictures and content, but I wasn't talking about meat per se. Exactly. It was just my work. Because I always believed it. That's what it's supposed to be about your work. And so I did get to catch it. Yeah, yeah. You know what I'm saying? But I didn't have a physical cameraman following me. You know, I had people that worked for me and we did what we did. And you know, it was like, oh, I'm talking about everybody. There's not a person on there that I ain't so sure. Yeah, yeah, I don't get it. Some nature, you know what I mean? So we caught a lot of that. Well, if you need my help, you know, that's what I do, too. Yeah, yeah. I'm a visualist. That's dope. I love to paint pictures. All right, man. You know what I mean? You know what I'm saying? My word. Content over create. There you go. You got to have some content. It don't matter if it's good content. As long as you got some content. I love to have content over create. He's a creator. Oh, man. He's live. That's what's up, man. So check it, man. It's been another great segment of Boss Talk 101, man. Yes, sir. I'll let you boy.