 The Kraft Foods Company presents Harold Perry as the Great Gilder Sleeves. The Great Gilder Sleeves brought to you by the Kraft Foods Company makers of Parquet Margarine. Millions of women all over America serve Parquet because it tastes so good. Why, Parquet tastes like it should cost twice as much. To market, to market, to get some Parquet. Hold again, hold again, try it today. You like it, you love it, like millions who say their favorite Margarine needs. P-A-R-K-A-Y Parquet Margarine made by Kraft. Well, we never expected to find Summerfield's water commissioner the Great Gilder Sleeve in ladies' hacks. But that's where we find him today in the ladies' half business. Yes, he and Adeline Fairchild are about to open a fashionable millinery shop in her house, right next door. It's the morning of the grand opening, and the Gilder Sleeve family is at home, busily preparing for the great event. Margarine! Yes, Anki? You take those decorations over to Adeline? Yes, Anki, and her living room looks awfully cute, just like a hat store. Well, that's nice. Well, we got a lot of things to do if we're going to open by 3 o'clock. Let's see. Margarine, you can call the floor. All right. We can't have a big opening without flowers, and tell them to send plenty of roses. If we have any leftover, we can sew them on a hat. Did you call the musicians about wearing their tuxedos? Yes, but the cello player doesn't have one. Oh, well, he can hide behind his cello. Uncle Mort, don't you think it's a little silly to have a string trio? Silly? No, I don't. Your old uncle knows what he's doing. Adeline's hat salon is going to be a fashionable hat shop. So we've got to have a fashionable opening, just like those stylish stores in New York. Uncle Mort, aren't you going down to the water department today? No, taking the day off. In fact, I may not be at the water department much longer. What? Well, this hat business might grow into a pretty big thing. Before long, we might have a whole chain of hat stores. I might even change my name. Shapples by Pierre Gilles-Live. Oh, uncle. I'll go make those phone calls. Palace in the spring. Leeroy, did you get all your little jobs done over there, my boy? Yeah. Tired in all those hat boxes? Hopeless third child moved the tables around and burnt the trash. Oh, well, that's good. Now you can sweep the front walk. Oh, uncle, I'm tired. Gee, if you're a hat store, why aren't you doing some of the work? No, my boy, that's not the right attitude. Don't forget I'm doing the brain work, and that's the hardest job of all. Leeroy? That's the spirit. And when you finish that, I'm going to give you a dollar. A whole dollar? Yeah. Will that make you feel better? Sure. I'm not tired now. Yeah, I thought so. Well, my boy, this opening could lead to big things. You may not know it, but you're gazing at the future hat king of America. Huh? Shapples by Pierre Gilles-Live. Wee-wee, madame. Wee-wee, mademoiselle. La-la. Boy, what a character. Better see how mademoiselle birdie is getting along with the refreshments. Paris in the spring, trot, trot. Oh, hello, Mr. Gilles-Live. Bonjour, birdie. Huh? Yeah. How's everything coming out here? Just fine. Got the sandwiches all made, nitty-bitty ones like you told me. That's right, birdie. Canopies. That's what they always serve at fashionable openings. Sure sounds like it's going to be a fancy affair. Well, that's the way you have to do these things, birdie. I figured it all out. By having a ritzy opening, I got a big social leader like Mrs. Pettibone to come. Mrs. Pettibone? I thought you and her didn't get along so good. Well, she is a little on the stuck-up side, but business is business, birdie. She's president of the women's club. Carries a lot of weight in this town. First, sir. If we get her for a customer, the women will be flocking into our hat shop. We'll be selling hats like hotcakes. And some of them look like hotcakes. Well, you sure were smart to figure that all out, Mr. Gildersleeve. Well, you have to use your head in the hat business. Glad you liked it. Well, just a better get over and see if Ms. Fairchild needs any advice. She's a lucky girl to have Pierre Gildersleeve for a partner. Paris in the Spring. Trola. Trola. Good morning, partner. Well, it looks like we're ready for business. Does it really look all right? Wonderful, Adeline. And those hats you've made are really beautiful. Yes, sir? You've certainly got the artistic touch. Well, it sort of runs in the family, I guess. My Aunt Clementine was a famous artist in Savannah. She was? Yes, she used to paint rose buds on tea cups. That's all. Well, Adeline, with your talent and my business ability, will you make a fortune in this place between now and Easter? I suppose so. I am a little nervous, though. I didn't know the little hat shop was going to have such a fancy opening. You just leave everything to old Uncle Throckmorton. A big opening like this will start us off with a bang. Mrs. Pettibone alone will bring in half the women in this town. A Throckmorton. Yeah? Mrs. Pettibone isn't coming to the opening. What? Why not? We had a spat at the women's club last night. Oh, my goodness. Well, she started it, I didn't. But, Adeline, what happened? Well, I overheard her make a remark about my dress. You know my old-fashioned organdy with the bows? What did she say? She said it looked like something left over from going with the wind. But, Adeline, this is no time to quarrel with Mrs. Pettibone. Throckmorton bets an insult to the entire south. So I told her in her Yankee clothes she looked like General Grant's grandmother. She thinks she's so stylish, I cannot dress her any day. But, Adeline, this will ruin the opening if she doesn't come. I don't care. But you're upsetting all my plans. We'll lose a lot of customers. If we had to depend on making Yankee for customers, I'd just assume close up. Close up? We haven't even opened yet. Adeline, you can't do this. Remember, I've got $200 in this hat shop. Then we need Mrs. Pettibone. Well, I just don't want to hear any more about it. If she doesn't want to come, she doesn't have to. What? I haven't talked about it. I've got some work to do out back. See ya. What a partner. I wonder if Sears had this much trouble with a robot. Just got to patch things up with Mrs. Pettibone some way. Let's see. I wonder if I took her over one of these hats. Here's a little peace offering. It might work. I'll pick out a nice one. Here's one. Got an ostrich feather on it. Just the thing for Mrs. Pettibone. She's got a neck like an ostrich. Yeah. Well, I'll try it. I got nothing to lose. Onward Pierre Gillisley. Hope Mrs. Pettibone is home. I'll just flatter it a little bit. Make her think. What's that? Mrs. Pettibone, dog. His nose is turned up just like hers. Get away, dog. Get away from that hat box. Let's go with that. Let's go with that, you little punch. Gillisley. Hello, Mrs. Pettibone. What are you doing to my dog? Nothing. He won't let go of my hat box. Well, you must have frightened him. Come here, Rullo. Rullo. It's a big fat man. Scare you. Here's your hat box, Mr. Gillisley. Good day. Mrs. Pettibone. Guess what's in the hat box? What? A lady's hat. Really? Are you selling hats door-to-door now? Oh, no. No, no. It's a gift for you. Yes, I thought that is Miss Fairchild thought you might like to have it. Miss Fairchild? No, thank you. After the remark she made at the club last night. Oh, well, Adeline, sorry about that. I look like General Grant's grandmother. You do? I mean, oh, you don't lie. Adeline was only kidding. In fact, she insisted that I bring over this little peace offering. Mr. Gillisley, you're not just saying that, so I'll attend your opening this afternoon, are you? No. But I want you to just look at this hat. Here, I'll open the box. There. Isn't that a beauty? This is. It is rather nice. Oh, and it has an ostrich feather. Yeah. Came from a real ostrich. Looks like it was just made for you. Why don't you try the hat on, Mrs. Pettibone? Well... All right. Why, Mrs. Pettibone, it looks beautiful on you. It does? Well, I just look at myself in the window here. Well... It does look rather chic, doesn't it? Chic? Oh, yes. Mrs. Pettibone, it's a mighty good thing you're not coming to the opening this afternoon. Why? Why, you look so beautiful in that hat. Our customers would spend all their time admiring you. Oh. Well, Mr. Gilda Sleeve, on second thought, I will attend your opening. Well, if you insist. See you at three o'clock. Goodbye, Mr. Gilda Sleeve. Goodbye, Mrs. Pettibone. I made it. Where is she? Adeline, take your time. Well, Gilda Sleeve, you did it again. I certainly have a way with women. Look at all these hats. Money, money, money, money. Women sure put some strange things on their heads. Well, if they're silly enough to buy them, we're silly enough to sell them. Look at this one. Looks like a soup strainer with a veil on it. I think I'll try this on just for fun. Take a look at the mirror here. Very chic. Well, I look as good as Mrs. Pettibone, anyway. Anybody here? Who's the judge? Well, pardon me, madam. Haven't I seen you someplace before? All right, Hooker. You look very fetching in that hat, Gilda. Would you care to go to the movies with me tonight? All right, you skinny old goat. Stick around. We can use you for a hat rack. Very amusing. Well, I see you're all ready for the grand opening. Yes, yes. I understand it's going to be quite a social event. Newspaper photographers, a string trio, everything very ultra-ultra. Naturally. When I do something, I do it right. Oh, too bad Mrs. Pettibone isn't coming. What? I hear she and Ms. Fairchild had a little spat at the women's club last week. Is that so? Well, that's ancient history, Mthuzla. I just went over to Mrs. Pettibone's, gave her a hat with an Auschwitz feather on it, and the whole thing is patched up. Oh, it is? You bet. Nothing to it. Well, I'll be with women, Judge. Throckmorton. Oh, hello, Judge. How do you do, Ms. Fairchild? Throckmorton, I don't know where I put that hat. I've been looking all over for it. What hat? The one with the Auschwitz feather. The one with the Auschwitz feather? Yes, I made that one especially for myself to wear to the ocean in this afternoon. Oh, you did? When my pictures in the paper tomorrow and that stylish hat, Mrs. Pettibone will just turn green. Oh? Have you seen a Throckmorton? Uh, yeah, they, isn't that the hat you gave to Mrs. Pettibone? Throckmorton? Well, it was just a little gift, that line. That's how I got her to come to the opening. She's coming here? Well, yes, you see... I'm warning you, Throckmorton, if that Yankee woman comes here wearing my hat, my Savannah temper's gonna boil right over. But that line, you wouldn't make a scene, would you? Oh, wouldn't I? I'm liable to rip that hat right over her head. God, that line, you ruin the opening. I don't care. There's gonna be another civil war, and this time the South's gonna win. Well, guilty, you certainly have a way with women. Why did I ever want to get in the hat business? Birdie, do you know what taste buds are? Taste buds? I've never heard of them. Well, it's like this. When you take one of your crisp homemade rolls from the oven and spread some parquet on it to try out the flavor... I sure love testing them rolls with parquet. Sometimes I test two or three at once. Well, it's your taste buds that tell you the flavor is okay. Okay, bud. I mean, okay, Miss Wall. I mean, well, I don't know what you call them, bud. Taste buds, Birdie. Well, they ought to call them taste like it should cause twice as much buds, because that's the way parquet tastes, I mean. It's a luxury flavor, all right, Birdie. Light, delicate, and delicious. And the reason is, parquet is prepared like a rare luxury food from the selected products of American farms. Yet with all its flavor and with all the nourishment and the 15,000 units of essential vitamin A you get in every pound of parquet. With all that, parquet costs only about half as much as the most expensive spread. Friends, if you want to have a real treat, serve parquet tomorrow. Sure, you just sit down at the table and say, okay, bud, here comes that parquet. That's T-A-R-K-A-Y. The margarine made by crafts that tastes like it should cost twice as much. Well, the great Gilder Sleeve is learning that every hat does not have a silver lining. In fact, the hat with the ostrich feather on top is giving him a headache. Right now, he's nervously ringing Mrs. Pettibone's doorbell in a last-minute attempt to avert a civil war in the hat shop this afternoon. Pretty bell. I can just talk her into taking this hat with a veil. Maybe she'll give me back the one with the ostrich feather. I guess she's not home. What am I going to do? I've just got to get that. Hey, what's that in the window there? On the table. It's a hat. The one with the ostrich feather. The window's open, too. I wonder if I could reach it. No, that wouldn't be right. I don't know, though. I can put this hat in its place. A fair exchange is no robbery. This will fix everything. I'll just bend down here and reach in. Can't quite make it. Have to lean in a little farther. Feather's tickling my nose. Come to Throckmorton, you little... Seguracy. Oh, hello, Mrs. Pettibone. Oh, you're back. What are you doing with your head in my window? I'm just looking for the water meter. Time to read it, you know. The water meter is under the house. Oh, yeah. New fangle invention. Mrs. Pettibone, I've been thinking. That hat with the ostrich feather doesn't quite suit your personality, so I brought you this hat instead. I think you'd look much better with a veil. I mean, it's more stylish. Thank you, Mr. Gillespie, but I simply adore the hat you gave me. You do? Yes, indeed. The ostrich feather seems to do something for me. Oh, then you wouldn't consider giving it back. Oh, no. Why, no one could take that hat away from me now. I'd just like to see them try. You will. Good day, Mr. Gillespie. See you at the opening in my new hat. I wonder if they will fight over that hat. That line sounded awfully determined, so did Mrs. Pettibone. Could be another battle of bull runs. Well, maybe I'm worrying about nothing. I always worry so much. That line will calm down. I think. Well, let's drop into PB's. Check on that ice cream. Hello, PB. Oh, hello, Mr. Gillespie. I suppose you're all ready for the grand opening this afternoon? Uh, yes. Just wanted to remind you, PB, don't forget to send out the ice cream. One gallon of vanilla, one gallon of tutti frutti. It'll be there, Mr. Gillespie. Good. Any thoughts for the opening? Hmm? Some iodine and bandages might come in handy. What? Just in case there's any trouble. Oh, I see the judge has been broadcasting again. Where are you, PB? I don't think Adeline and Mrs. Pettibone will make a scene. Do you? Well, I guess they won't. No. Mrs. Pettibone is a refined society lady. Yeah. Adeline is a charming southern woman. If that wouldn't fight over a little thing like a hat... Well, I wouldn't say that. They would not, PB. I know women. Well, no, I wouldn't say that either. Let's be logical about this. Now, you take your own wife. Would Mrs. Pettibone fight about a hat with an ostrich feather? No, I don't think she would. Well, she doesn't like ostrich feathers. What? They give her hay fever. PB, the opening of this hat shop means a lot to me. I've got $200 invested in that thing. Yeah. If anything happens this afternoon, it'll be awful. PB, if you were in my shoes, what would you do? Well, I'd take along the iodine and bandages. Oh, goodbye. Well, if it ain't the commish. Hello, Floyd. Give me a quick shave. Okay, hop right up in the chair. There you are. All set for the big opening today, commish? Huh? Oh, yes. Just before the battle, mother. Floyd. Have it. That'll be a lullaby of a scrap, all right. What are you going to do, commish referee? All right, Floyd. Just get on with the shave. Okay. Too bad you got to close up the hat shop the same day you opened. We're not closing. In fact, the opening is going to be a huge success. Uh-huh. Commish, did you ever see two dames fight over a hat? No, I haven't. Well, I did once. Down to Hogan Brothers. Two gals got their eyes on the same hat and they started tussling over it. Boy, you should have seen them. They almost wrecked the whole store. They did it? What's going to happen at your opening? Everybody acts in very refined and high class and them fiddles playing soft music. Da, da, da, dum, dum, dum, da, dum. Da, da, da, dum, dum, dum, dum. Da, dum. And then bang, Mrs. Pettibone walks in in a fight start. Floyd. Before you know it, the joints in the uproar. Hats flying through the air, dames screaming. Then a riot squad comes. Roar! Then tomorrow it's all over the front page. Riot and hat shops. He's unconscious. With a Norse bridge feather in his hand. Oh! Hey, where you going, commissioner? I didn't finish your shave. Never mind. I'll shave myself. Almost three o'clock. It's it better go in the hat shop. Can't stand out here in front all day. Customers will start coming in a few minutes. Rock coat's kind of tight. Well, I guess I'll have to get another one anyway. This one will probably get torn up when the fight starts. Well, here goes. Might as well go in and face the music. Lee Roy. Gee, you look swell now, lousy. Just like a floor walker. Lee Roy, don't say that. Hello, Miss Gil, please. Hello, Bertie. I got all the food ready. That's nice. Yes, sir. I'm ready. Just let him come. Yeah, let him come. Mr. Gil, I know this is going to be a new society opening. And when Miss Settibone walks in, that'll be the finishing touch. It sure will. Yes, that's going to be a knockout. I wonder what round. Bertie, you seen Miss Fairchild? She's out in the kitchen fixing some flowers. Oh. Oh, I better go out there, I guess. Oh? Musicians are here, huh? Yasha Mitz and his ensemble. I'm going to go out and see Adeline. Maybe she's forgotten all about this Pettibone business. Hello, Adeline. I'm just fixing this last base of flowers and then we'll be all ready for the opening. I'm so thrilled, aren't you, partner? Yeah, partner. Yeah? I suppose you've forgotten all about your little piff of Mrs. Pettibone. I've done no such thing. I'm going to take care of her all right. What are you going to do? I'm going to wear that hat with ostrich feather. Hey, Aunt. What is it, LeRoy? A lot of women are out there and Mrs. Pettibone just came in. Where are you going, Adeline? Out of my way, Throckmorton, and I hope she's wearing that hat. Oh, my goodness. Something wrong, Aunt? Oh, everything's fine, LeRoy. See, was Mrs. Pettibone wearing a hat with an ostrich feather on it? Yeah, she sure looked funny. That's all I wanted to know. That's the wrong way. That's what you think. Good-bye. In the den. Well, I... We had a wonderful opening. We did? Who won? I mean... We had an awfully big crowd, took pictures for the newspapers, and we got a lot of orders for hats. But didn't you and Mrs. Pettibone have a fight? Of course not, dearly. But she wore your hat with the ostrich feather. I know that. Yes, I talked into it in the Easter parade. Well, then everything's all right between you two? Well, I didn't say that. Huh? I'm going to get even all right. I have a little plan. I'm going to make two dozen hats with ostrich feathers and sell them for Easter. You are? Mm-hmm. Just wait until the stylish Mrs. Pettibone sees all those other women wearing hats just like hers. That Easter parade will look like an ostrich farm. Yeah. That line, you're a little meek. Maybe I am. You know, you were right about Mrs. Pettibone. What? She does look a little like General Grant's grandmother. A cup of steaming coffee and golden brown waffles covered with parquet. There's a combination that would be hard to beat on any February morning. And parquet margarine is as nourishing to your system as it is delicious to your taste. Get some parquet tomorrow or at the latest before those big leisurely Saturday or Sunday breakfast you'll probably have this weekend. And as you take big generous helpings of parquet, remember, it costs only about half as much as the most expensive spread. That's all the more reason for enjoying that light, delicate flavor, that luxury flavor you get when you eat parquet. The margarine that tastes like it should cost twice as much. That P-A-R-K-A-Y parquet margarine made by Kraft. Well, looks like this hat business is going to be all right. He had a wonderful opening yesterday after all. Oh, Mr. Gildersley. Oh, hello, Mrs. Pettibone. Oh, hello, Rallo. Oh, Mr. Gildersley, but terrible thing happened this morning. Oh, what's that? That little Rallo got hold of my hat with the ostrich feather and showed it all up. Isn't that a shame? Oh, yeah. Now I won't be able to wear it in the Easter parade. I know Mr. Pettibone will be dreadfully disappointed. You don't know the half of it. What, sir? Nothing. Rallo, did you see? I guess that ostrich feather gave me a fever. Good night, folks. The Great Gildersley is played by Harold Perry. Adaline Fairchild by Miss Yuna Merkel. The show is written by Gene Stone and Jack Robinson with music by Jack Regent. Included in the cast are Walter Tetley, Harry Lee, Rob, Lillian Randolph, Earl Ross, and Richard Legrand. This is John Wall saying good night for the Kraft Foods Company, makers of the famous line of Kraft quality food products. Be sure to listen in next Wednesday and every Wednesday for the further adventures of the Great Gildersley. You bet. Here's a real bargain. An all-aluminum silent butler. A dollar-and-a-half retail value, and it's yours for only 50 cents and a tabstep label. This silent butler is handsome enough for a gift, and it's big. Has a deep, generous-sized bowl, a long handle, a hinged top that opens at your touch. It's just the thing for collecting cigarette ashes or crumbing your table. Now today, just get either right or wrong. It's just the thing for collecting cigarette ashes or crumbing your table. Now today, just get either regular tabstep or the new tabstep two-pound economy low. Your dealer will give you full details about getting this beautiful aluminum silent butler valued at one dollar-and-a-half for only 50 cents. This is NBC, the National