 If you're considering whether to guest speak on someone's podcast, one of the natural questions as well, how much, how many more people will I reach with that person's podcast. So how do you research the reach of a podcast. So there are a couple of ways of doing it. One, the simplest way you probably already know this is just to go to their social media. So go to their podcast website, or if they have just their own website and you know, without a podcast specific just their own website. Okay, and then go to the social media channels for either their podcast or for them. Check out their Instagram check out their Facebook check out their YouTube if they have one check out. I don't know, LinkedIn or wherever they post their podcast. And you can ask them I think it's not inappropriate to ask. Hey, just before I say yes to this I'm just curious. Where do you share your podcast. When the podcast episodes come out with a guest. And then you post them really curious can you give me just, you know, they could just just tell me if it's LinkedIn or whatever you know you where you share, and then you go look them up there, and you look at their posts about other guests, and you notice if there's any engagement on those posts, how many likes, how many comments. I'm not saying if there's no likes or comments they're not reaching anybody because they might send it out on their email newsletter. Usually, podcast hosts are okay telling you. Yes, it also goes out to my 500 email subscribers, if that's true, you know, something like that. So, but if, if you don't see, if you see very low engagement or no engagement on on all their socials when they share a podcast episode then, you know, it's it is a real question whether you're going to get any more reach. You know, I should say whenever I'm guest speaking on a podcast. My primary audience is not actually the podcast host audience my primary audience is the podcast host themselves. I think this is actually important to keep in mind because if you have a really interesting conversation with a podcast host. Yes, you're speaking to their audience supposedly. But think about speaking to that person primarily. If you if it's interesting of a conversation to them guess what the podcast host will be an ongoing ambassador for you. That actually might have more effect than, Oh, 50 people listen to this episode and never did anything with it, but the podcast so I always remember this guest as being the expert on this topic. Good time with them, and they will come on going leave, you know, share about you with their colleagues with their clients with future audience members, etc. Okay. But let me give you another way to. Okay, another way to research which you might already know is to look up that the podcast on iTunes on Google. iTunes has number of reviews right so you can look up their podcast on on iTunes Apple podcast and see how many reviews they've gotten. It's not always 100% accurate to say well more reviews means more listeners, because a lot of people get their friends to review their podcast right, but it's it's it's a it's a bit of a signal. Okay. Spotify, I think also has reviews, I believe. Not. There's another one. Comment below. I know there's like podcast directories that are coming out that are getting more popular podcast junkie or podcast addict or something. Anyway, comment below if you remember any of those podcasts but let me give you another one a lot of people This one is actually my quickest favorite way to get a sense of the listenership of a podcast and the website is listen notes. Okay, so let me go ahead and share my screen here. Okay, so listen notes. And thanks to those of you who are live here, giving me a couple of names of podcasts that they have guested on guest spoken on so one of them is untapped power. This one. And what you look for is listen those is amazing I don't know how they have some proprietary algorithm to be able to find this out. So they have a score for each podcast, you know this score is 24 global ring is 10%, meaning it's among the top 10% of all. You can basically click on click on click on the eye. Okay, to get information about this but I basically just compare the numbers with other podcasts that that have invited me to speak on. Maybe you don't get that many invitations you probably say yes to to all of them because it gives you practice right, but if you have a choice right if you have limited time then listen notes is a good way of doing it. So let's let's look up another one that that was just given to me in the chat, the embodiment podcast which I've also spoken on the embodiment podcast with Mark Walsh. And look at this, compare these two numbers 24 and 10% versus 44 and top 1%. The higher the listen score the more the more popular it is, and the lower the global rank, obviously you want to be what top 1% versus top 10%. It's like this so and I can vouch for the fact that the embodiment podcast is relatively popular actually Mark Walsh really should claim this start a listen notes account. Let's look at mine. Alright. Just to just to show you what the what this looks like here so George cow. Oh man how come I don't show up here that's that's very disappointing but I'm going to press enter. So this is a trick you don't just look for the suggestions you press enter to find all the ones that you want. And actually, okay, so probably the reason is because I was searching episodes I really should have certain searching podcast doesn't matter mine is right there. Okay. 35% 35% and top three so mine is sort of like in between Mark Walsh's and this Amanda's podcast so. Yeah, so there there it is I hope that's useful to you. And if you have a podcast you should sign up for listen notes I don't pay any money for listen notes I have a free account. I know they have a paid account, but I claim my own and I set up you know my about and things like that so you might as well do that as well so hope that helps. And just to clarify, I don't think you need a listen notes account to see the numbers. I think those numbers are public numbers, but they could change that in the future. So I think listen notes seems to be a very nice service as far as I can tell so and give it a track.