 I wanna ask you about Drake coming out of the day, Jay Prince coming out of the day, Mike Tyson, you up in New York, Ludacris, Fat Joe, Jadakiss. All these people trying this burger, they all love it. You know what I'm saying? Like who do you wanna see come through that door next? Probably be. We on boss talk one on one, one on one. Yeah, we gonna talk. I can't wait for you to tell me. Look, it's Trail Burgers. Look, it's Trail Burgers now. I have employees that put in very hard hours and work very long days in my store. So yeah, I do, every now and then they need to switch it up to keep motivating themselves. But it's very important that when people come in Trail Burgers, that it feel Trail. Trail, yeah. They look Trail and it sound Trail. And that's the, my thing is experience. Like people, people come from all over America and they have an idea of what they wanna hear and what they should see when they walk in Trail Burgers. You know what I'm saying? I should see something that say UGK. I should see something that not only say PMC, I feel like I'm supposed to see PMC in there. I feel like I need to be hearing some music. If not some screw, I need to be hearing some, like a favorite to Kingie, right? And they do, they absolutely do. We sell exotic pop soda in there. So we trying to give them the full Houston experience with a touch of that UGK on top. How long did it take you to come up with that, with a patty? I didn't. Who came up with a patty? I didn't invent it. I didn't invent it. Everybody talk about it so much. So there were two chefs, Chef Mike Pham and Chef Nando. They came together to create the perfect smash burger. So Nando worked on the technique, how to make the patty perfect as a product itself. And Mike came up with the seasoning, as well as the trill sauce. Mike had always wanted to make a burger. He felt like a burger was the most American thing in the world, you know what I'm saying? And so with his family being from Vietnam, he felt like if he could make the best burger, it would make him feel American. He actually had just said that on chopped he won. He did a burger competition on chopped and won on chopped too. So it was actually cementing him as the best burger chef in America. And which is really all he ever wanted to be. He's a traditional trained chef. Like he went to school and everything. And he told his parents he wanted to be a chef and he went to school and they were like, okay, what kind of food are you gonna make? I'm gonna make burgers. Burgers. Like you didn't have to go to school for that. But now I look at him, he literally has created the best burger in America. And as somebody explained to me, it's the best burger in the world because all the best burgers in the world have always come from America. Come on now. An American burger is off top better than anybody else's burger. What makes an American burger? Oh look how you make them now. Let's just go. I'm gonna do this. What makes an American burger better than any other burger is, cause he'll say it's the beef. It is. It absolutely is. That's the thing. It's the beef. It's the beef. Now you could make a wagyu burger, right? From a wagyu cattle, but it would be a waste of the cow because you wouldn't be getting top dollar for the beef. If I made, if I bought a cow, like a wagyu Japanese A5 cow, what it would cost for me to buy that beef is way too expensive because, and it's because of how the cow is treated, right? So I can't afford to buy that and make only burgers. I got to sell steaks. I got to get my money's worth out of it, right? And so that's, so outside of that, if you're looking at hamburgers, we do in America have more cows and the best cows for ground beef. You know what I'm saying? And so, and because I'm in Texas, I'm in close proximity. Push on. I can throw a rocket in it. That's why we go look at some of them in it. So I'm in a perfect place in the perfect position to not only create a hamburger business, but sustain a hamburger business. I'm literally the number one customer of the farm now. I buy more meat than any steakhouse, any burger company, anybody, nobody buys more beef than them. Nobody sells more Dr. Pepper in America outside of a, it have to be a football game. Like a football stadium has to, or a Taylor Swift concert, for somebody to sell more Dr. Pepper than me in America in any given day. Tell me about your first time tasting that patty for the first time. I couldn't believe a hamburger could taste like that. It literally, it came with onions and pickles and I hate both, but I say if I'm gonna sell it, I got to eat, I got to eat it. I got a beer. I don't drink beer, but I got to drink it. You try to camouflage the onion taste with a beer. No, no, no, I'm just saying, I don't, I hate beer, but I own a beer, right? So I had to drink it. I got to try this product and I ate it and first of all, I couldn't believe how great it tasted. Even with onions? Yeah, even with the onions. I took another bite, and no one else finna bite into onions. And I'm like, I'm like, just the best, I'm like, just the best burger I've ever had in my life. And I was like, is this it? But like, we think we got it, give us two weeks and come back, right? We think we got it, but give us two weeks. We're gonna make some changes and come back. And I came back in two weeks and it was, Was better? It was one of the best meals I ever had. And so I was like, what are we doing? Like how quick can we activate this company? So I host a food award ceremony every year in Houston to taste make our awards. That year I said, I don't want the money. Give me a booth. I got a company and I want to present it because it's where all the food bloggers, all the food writers. The critics, everybody. All the owners, right? All of these people, they already gonna be in that room instead of me trying to get people to come somewhere where I'm gonna be. So they gave us a little table. We set up, you know, we cut them in quarters, you know, and we were cooking from a kitchen that was about three minutes away. So we brought over the first 20 burgers, we cut them up because it was me. I had a line of people ate and then people got right back in line. They, they've like, because you could only get a quarter. A quarter, yeah. Yeah, yeah, yeah, yeah, yeah, yeah. So at first the line was short and then by the end of the day, we literally had the longest line in the midst of all the best chefs and all the top restaurants in town. Wow. Nobody, nobody had more business. Well, not business, because it was all giveaways, but nobody had more attention to their brand that night than we did. That's okay, let's present it to the people. So we did our first pop up and we had about a hundred people show up about 97 degrees. It took us a while to get to kitchen going. So I'm walking the line with water as I've always done it. We still do provide ice water for people. So nobody passed out. Because it's Houston in the summer. It's hot. This year is the hottest summer ever. It's crazy, but, but we still end up, but I, but I every day, like what's today Saturday? Saturday, yes sir. If you was in Houston right now, right now, it's not even 11 o'clock yet, right? We, we open at 11. It's about 40, 50 people in line right now. Waiting. Right now, waiting for the doors to open. But Houston does that though. And you go for a barbecue or something like that. Yeah, typically they'll do it. Yeah. But most people will do it for something that they know they can't get anywhere else. And that's the things I'm literally across the street from Waterburg. I want to ask you about Drake coming out of the day, Jay Prince coming out of the day, Mike Tyson, you up in New York, Ludacris, Banjo, Jadakiss, all these people trying this burger. They all love it, you know what I'm saying? Like, who do you want to see come through that door next? That's a great question. I haven't really thought about that. Jay-Z. No, probably B. B? Hell yeah, that'll be all it'll be. B gotta come through. Probably B, you know what I'm saying? Man, no, she coming. But it B coming. He coming too. It's gonna be crazy. So the burger fans in the company, it's actually, it's actually blue. Blue, like, burger's her favorite thing, you know what I'm saying? So I've talked to Hove about, you know, I was like, man, I gotta get you a trail burger. And Hove's like, look, we over here, we eating what we think is the best burger in the world right now. He said, I done been twice. She done been three times in two days. He said, but we can't say it's the best burger in the world yet. Until you try it. We ain't had your burger. I say, well, it sounds like, I ain't worried about you. Sound like I need to get the burger to blue. The B. I need to get it to blue. The blue. Yeah, blue, blue. Blue is the head. Blue is the water. Blue is the water. That's right. You know what I'm saying? And it's beautiful. Cause I got a granddaughter. She run my family. She running this brandy, you know? But I love the fact that, you know, he sees what's happening. And he's, you know, without having to say anything, he already knows, you know what I'm saying? You got everybody saying that you got the best burger. You know what I'm saying? But I would really love to feed the only other queen that bad us.