It's time to SCRAP the customer satisfaction surveys!





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Published on May 1, 2012

http://www.UpYourService.com - http://www.RonKaufman.com
Too many companies still burden their customers with long, boring and out-of-date "customer satisfaction surveys" that destroy more than they create! These unpleasant forms actually create negative "last impressions". Ron Kaufman, author of "UPLIFTING SERVICE: The Proven Path to Delighting Your Customers, Colleagues and Everyone Else You Meet" says it's time to scrap this unpleasant practice and instead take three uplifting steps: 1) ask fewer but smarter questions, 2) make the survey a positive experience, not a painful procedure, and 3) reconnect - let your customer know that you are listening to their feedback and ready to take new action.

Ron Kaufman is the New York Times bestselling author of "UPLIFTING SERVICE: The Proven Path to Delighting Your Customers, Colleagues and Everyone Else You Meet", and is the founder of UP! Your Service.

This new culture assessment tool may be useful for you and your team: "Do You Have an Uplifting Service Culture?". It's available at no cost at http://www.UpYourService.com/assessment

Visit http://www.UpliftingService.com to read more about Ron's book and access free chapters, resources, and tools.

Go to http://www.RonKaufman.com to learn more about Ron, watch a keynote speech, and hear from his clients.

Visit http://www.UpYourService.com to learn more about Ron's work around the world and connect with other leaders who deliver uplifting service.

Click on http://www.youtube.com/user/RonKaufma... to watch more videos of Ron discussing the principles of uplifting service.


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