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Published on Jun 30, 2009
The Levi's America spot sets the tone for the new Go Forth campaign: America is going through a challenging time, but the American spirit of self-reliance will persevere. The spot was directed by a young American filmmakers, Cary Fukunaga. The audio used in the commercial is widely believed to be an original wax recording of Walt Whitman reading four lines of his 1888.