 Matthew Anthony Cotter-Bober is the Chief Executive Officer of Cox & Company Limited, a family-led enterprise with rich history and many roots in the development of the tourism product of St. Lucia. Mr.Bober was instrumental in visioning and developing St. Lucia's cruise industry from the late 1980s as he's always looked at St. Lucia's competitive advantage and brought to life podcastries which saw the eventual rise of multiple secondary ports in Rodney Bay, Suferet and Marigold Bay. He developed what St. Lucia had as its offerings to sell to the cruise companies at the time and today, much of the success and bustle of the cruise industry St. Lucia enjoys today stems from the work and vision of Mr. Matthew Bober. More so, he developed and shaped the lives of several tour guides throughout St. Lucia. They have been recognized by many cruise lines as the best in the Caribbean. Started the golf program, active in promoting junior golf. Within two years, there was at least four juniors on the OECS team that Matthew managed. An active member of the St. Lucia National Trust, involved in promoting swimming in St. Lucia, worked with the Police Reform Committee, mentored several young entrepreneurs. Director St. Lucia Tourist Board 1989-1993, member of the Ministry of Tourism Advisory Council, chairman of the St. Lucia Tourist Board 2011-2016. Cox & Company was the leader in the development of the industry. Ladies and gentlemen, up in the category for the Lifetime Achievement Award for the inaugural Ministry of Tourism Jimmy's Mr. Matthew Bober.