2013 SEMA Amanda Products





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Published on Nov 5, 2013

Amanda Products Launches its Off Road Aftermarket Brand at SEMA 2013
Video from SEMA Booth with Brand Announcement

LIVONIA, MICHIGAN NOVEMBER 5, 2013: Amanda Products is proud to launch its brand at the 2013 SEMA Show in Booth #37091 in the Off-Road area of the South Hall. Please watch this brief video in which Robert Gruschow, Amanda Products President, and Lisa Lunsford, VP Sales & Marketing, give a tour of the booth featuring the new Speed Hook™ and an offroad chassis: http://youtu.be/_tgStLxFPf0

"The response in the booth today has been great," said Robert Gruschow, President of Amanda Products USA. "We have gotten a lot of positive feedback from both the media and store owners. We have also received quite a few great ideas to consider developing."
You can give your input on current and future products by participating in a quick survey after which you will be entered to win an Xbox One: http://sema.amandaproducts.com/sema-2...
The booth, designed by M3D experiences, showcases several versions of Amanda's innovative Speed Hook™, a unique design, proven by years of testing, that prevents tow straps from detaching or becoming stuck, even under extreme pressure. In addition, the booth will be dominated by Amanda's thrilling Ultra SS 4-seater chassis, built in partnership with Artec Industries, Crossed Up Customs, and Ready 4 Rocks, and featuring several high-profile brands, including Rock Monster Wheels, BFGoodrich Krawlers, Rigid LED lighting, an Advance Adapters Atlas transfer case, Howe Performance hydraulic steering, and BS Sand custom seats.
Visitors to the booth will have the opportunity to meet the president and other leading personnel, have their badges scanned, take a survey and offer suggestions for new products and product improvements. Anyone participating in this survey and offering feedback will be entered into a random drawing for a new Xbox One, also being released this month. In addition to the chassis and survey, attendees will be able to view other Amanda Products parts and to watch several exciting off-roading videos.
For those unable to attend SEMA, Amanda Products will soon be holding a similar contest online, via the Amanda Products Facebook page: www.facebook.com/AmandaProductsUSA. Those taking a survey and offering product suggestions through Facebook will be entered to win a second Xbox One. Further information will soon be available on the brand's Facebook page and on Amanda Products' brand-new website www.AmandaProducts.com, also designed and built by M3D experiences.
Amanda Products is produced in the same environment as its parent company: Amanda Bent Bolt (Amanda Manufacturing). Founded in 1953, and acquired by the Deshler Group in 1978, Amanda Bent Bolt has built a strong reputation for superior, top-quality aftermarket wire/rod parts for several industries, including automotive. They have produced more than 300 unique, quality parts -- all in the USA. The company is now expanding its reach to consumers, specifically in the offroad marketplace.


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