 You apply for 100 jobs out there but you barely learn an interview. It's very possible you put the wrong skillset on your product manager resume and you make the following mistakes which you're going to discuss in this specific video. I help thousands of people learn their product manager job from entry-level all the way to the VP of product level. Frequently, people use the wrong leveling from entry-level, senior PM all the way to direct level or VP level, and that lead into a loss of confusion and ending no interview and wasting lots of time and effort. In this video, I'm going to break down specific examples and mistakes for entry-level, senior PM, director and VP level. Stay until the end of this video where I share with you how to get customer feedback from me through free 101 resume review and how to craft your resume for the high-paying director or VP of product management jobs out there. Hey guys, this is Dr. Nancy Lee, a director of product and feature in Forbes. I help thousands of people learn the dream PM job offer in fan companies and unicorn startup and continue to get promoted as a product leader. In this channel, we'll talk about tech trends and free product management training. Like and subscribe and watch my new video every Tuesday. Before I talk about senior product manager and direct level resume, let's get the basic level out of the door, which is entry-level product management resume. For those skills that you can present on your product manager resume for entry-level people, usually hiring managers are looking for the following key skills. For example, market research, customer interview, data analytics, driving customer insight using data analytics. If you interview for B2C companies such as Meta and TikTok, they're looking for skillsets such as A-B testing. You also need to know how to draw a requirement and develop features with engineers. There are 20 different kinds of keywords people need to put in on their entry-level product management resume. You check out this video right here and there's all different kinds of keywords you can highlight with specific examples. But while people put all the skillset on the resume, they didn't write it in the right way. Now let me give you one of the resume examples during my free LinkedIn and YouTube live resume review. This is an entry-level product management resume and he said the following. Engineers power BI dashboard for client, analyzing key metrics and KPI to guide executive in making informed decisions in customer segment and market positioning. This sentence did a good job describing the keywords such as product metrics, customer segmentation and market positioning. However, it was written in the wrong way and sounds like a data scientist position instead of a product manager position. So if I would rewrite the sentence, I will say the following. Creative product positioning and customer segmentation proposals by analyzing key product metrics and KPI using Power BI. In this new version, we're able to highlight the accomplishment and the skills related to product management much more significant such as product positioning, customer segmentation and product success metrics. You can see more examples like this in the free product management resume templates have been used by 9000 product managers. You can download in the link in the description of this video. Now let's talk about senior product manager resume. It is one of the most common mistakes that senior product manager write the resume as if the entry-level product manager. Yes, it is true. You still need to keep those keywords such as driving roadmap writing requirement. However, senior product managers emphasize on different type of skills to present on your resume. The top three skills for senior product manager is following driving product roadmap, creating product strategy and initiatives. You should also highlight the specific product domain expertise. For example, if you are specialized in AI product management, you need to talk more about AI product management such as large learning model, generative AI, machine vision and inferencing or the training process and large data sets. All those are related to AI product management. As a senior product manager, you need to make it very clear this is the type of product you already had experience with. Of course, as a senior product manager, you can always transfer into a new industry. For example, I received job offers from telco, e-commerce, banking, all different industries. It's about I know how to repackage my past experience and fit into the type of role and the skills the hiring manager is looking for. Now, let me give you a specific example how to rewrite your resume for senior PM. Here is a resume submitted during my YouTube Live and LinkedIn Live resume review. The senior PM set a following on his resume. Let the development and launch of full web responsive internal portals significantly improving operational efficiency and enhancing the customer service team's user experience. Job cross-functional team collaboration to transform initial concept into tangible product features and align with business objectives. This resume did good job showing the relevant skill set and keywords such as launching a product, leading a cross-functional team. However, on his resume, there's not too much emphasis on strategy, driving long-term roadmap, creating new initiatives. And this person didn't talk about the impact such as you let a cross-functional team what impact you had for the business is not mentioned and what the size of the team is not mentioned either. So therefore, this person can barely be presented at the senior PM. Maybe he can only be suitable for the entry level product manager jobs. That's why when senior PM using this type of resume to apply for senior PM positions, it cannot land any job interviews because there's a mismatch of the resume keywords and skills. And so because there's mismatch of his resume skills and keywords and impact with the level he's trying to apply for. I do weekly free resume review during my LinkedIn life and YouTube life. If you're interested in getting a resume review by me, please comment free resume review of this video. And I'm going to share with you the instructions of how to get free resume review with me. Now let's talk about director and VP level product manager resume. First of all, congratulations. Looks like you're already a director of VP or you are senior product manager who wants to jump into the direct level that is ready to get the promotion and get paid the top dollar. However, it is even harder for VP and direct level to land an interview. It was because the bar is significantly higher for director and VP level and it's also very competitive and the fewer openings for director and VP levels anyway. That's why people with 10 years or 20 years of product management experience were already a director or recent layoff director that still find it extremely difficult to even get started with the job hunting process. Now let me show you something might went wrong. Either your resume or your networking strategy or your entire packaging or your LinkedIn branding. All those could be wrong. Now let's fix your resume first. Let me give you a specific example for a direct level resume during my free LinkedIn live and YouTube live resume review and this director set a following on his resume. Co-founded and scaled a learning software platform enabling sports teams, leagues, events and artists to manage and sell products and services online and in-house. Successfully turned an investment of $50,000 to $50 million in customer transactions. Let and manage agile software product developments, AI calls infrastructure, system testing and commercialization. Leverage data analytics insights such as Tableau to identify user behavior trends and performance bottlenecks. Enhancing user experience to drive revenue, market shares and profit. Achieve 25% revenue growth in the last three years. First of all I have to say this is very impressive. This director showed that the significant achievements in terms of customer transaction volume $55 million and 25% revenue growth. Congratulations, this is amazing. But as a director we're looking for something above and beyond what the normal senior partner manager is doing. This specific resume is lacking plus strategy, go-to-market strategy, creating new initiatives. And it also didn't mention the size of the team he has managed. For example you can also say let a team of 20 engineers and designers. You can also say the type of people that under you you have managed such as managed five junior product managers. And also forgot to mention the coaching and leadership aspect of direct level product management. Such as this person should also talk about the skillset such as recruiting, managing and coaching five junior product managers in his team. At the end at the direct level you must talk about the domain expertise. This person's domain expertise is in the sports industry on the educational content. However if you want to transition into a different domain feel free to repack your resume to highlight the transferable skills and technologies and jump into a new industry. So this person is also my MIT alumni I'm very happy to see him jumping over to become a VPN director of larger tech companies. When I teach my students write resume I always have them to put the segmentation in terms of roles responsibilities and achievement as an impact to make it two sessions. This is going to help them stand out compared with the competition. Feel free to check out the free product manager resume template that we use by 9,000 product managers and by going to the link in the description of this video. Beyond the three different type of resumes and levels I discussed in this video lots of you'll still make many different mistakes but lots lots of job opportunities. In my next video top of the top six mistakes I personally made earlier in my career and eventually conquered the challenges and then four direct product offers. Check out the top six mistakes in my next video right here and the stocked NACD from PM Accelerator DIO. Like and subscribe I'll see you in my next video right here.