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Is There a Buy Button Inside the Brain: Patrick Renvoise at TEDxBend

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Published on May 20, 2013

Patrick discovered the buy button inside the brain and spent two years researching and formalizing a science-based map to access that button.

Neuroscience is exiting the hospitals to reach the aisles of your grocery store. Companies like Coke and Pepsi want to better understand how and why you decide to buy their products, movie makers want to know what trailer will best promote their films, and politicians want to predict what issue will make them win or lose your vote -- and they are all looking for answers inside your brain!

Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is the co-author of "Neuromarketing: Understanding the buy button inside your customer's brain." He is currently serving as Chief Neuromarketing Officer of SalesBrain.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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