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Uploaded on Jun 15, 2007
At SMX Advanced 2007 Matt Cutts and Danny Sullivan sat down to discuss search engine marketing and field questions from the crowd. One of the audience members asked Matt how Google is going to respond to the rise in link buying in the search engine marketplace. Matt explains that link buying IS against the practice of link buying and warns those who are participating in such schemes may face tough times ahead as Google works harder to remove them.