Whether prospective or current, students love the social web. They're spending increasing amounts of time online, so it only makes sense for you to take your messaging to them. Online interactions give the perfect opportunity to answer questions about registration, or let sports fans know how to lend support to varsity teams. Connecting online also provides another way to develop chapters of alumni and share news about events. The conversations you can find, or the information you can share, is almost limitless. If you're already highly engaged, or a school that's looking to dive deeper into social listening, there's no better time to learn more.