 of any company, not just EMC. What does big data mean to customers, in your view? The best way to talk about big data is to give examples. Because it's a new term, there wasn't kind of a, you go look up big data in a dictionary, I don't think you get a definition. But to kind of, by example, big data would be the mass amount of data that an oil company, geosizmic data would accumulate when it's exploring for new sources of oil, new wells, right? This would be data that the healthcare industry generates in packs for MRI and future tests that'll be done non-invasively. This is data that supports the rendering of video and 3D movies and things that take up huge amounts of information. So those are like several examples. There's many, many more. The big thing to think of is this is kind of a petabyte scale, almost from the start, and it's gonna grow in huge chunks to multi, multi, multi petabytes. And how do you handle that and manage that, store that differently, more economically, more efficiently? But it's different kinds of data. It's not made to be kind of processed in a transaction with so many IOs per second. That's not the way you think about this data. So it has different texture to it and we've done both on the Atmos site organically in the acquisition of Icelon, to the best technology, the two best technologies to address that new phenomenon. Green Plum does analytics on big data. So it's like you're circling the wagons here and really going after that. Well, I think we see something and that's what winning is all about, is recognizing something first. All right, Joe Tucci, we're here at the analyst meeting. Thanks a lot for spending some time with us. Good to see you. Appreciate it. Nice to see you. All right, that was Joe Tucci and he just left the analyst call and talked a little bit about the direction of EMC. He was talking about where EMC has come in the last several years. He joined EMC in 2002. The company was a $5.2 billion company and now the consensus from analysts is EMC will be a $17 billion company and he talked about how it's changed from basically a storage company. EMC's revenue is well over 50% from storage and how that changed in terms of becoming information management and then information life cycle management bringing on more software and then information infrastructure and now the journey to the private cloud and the key to EMC strategy is obviously VMware. EMC owns VMware. It maintains an 80% ownership in VMware. He talked about that as a key part of the strategy. He talked about the waves of information technology we've seen from mainframe to PC to internet and now we're seeing the journey to the private cloud and the journey to the cloud computing era and Joe Tucci's premise is that that will bring new players. It always has. Every time we've seen these waves, it's brought new players, new leaders and he intends to make EMC and VMware, one of them. This is Dave Vellante reporting from the Sheraton in New York City in Manhattan.