 Hey there, Chad Bonji here for High University Libraries. If you're looking to explore the feasibility of opening a restaurant, whether it be a franchise or a restaurant that might be a competitive franchise, you may want to look at the location of people who frequent those restaurants at the state or county or zip code level. This video demonstrates how to get that data using a database called SimplyMap. And for my example, we're going to look at a restaurant called Zaxby's, which is a chicken finger restaurant. Look at the number of consumers or percentage of consumers by county in the state of Tennessee who go to that restaurant. And then we'll also show the locations of the restaurant in those counties. So here you go. So when you first get to SimplyMap, you have the option to create an account. I would create an account because it actually will remember what you were working on last time. Once you do that, or if you don't want to do that, you can sign in as a guest. But once you sign out, it won't remember your map, so your data, that sort of thing. So I'm going to sign in as me. And I've actually closed all my tabs out so you'll see what it looks like when you first come in and start fresh. OK? So you either have the option to create a map or a standard report, or if you want to do a ranking, you can go up here and do that or change the report type here if you want. For the purpose of this demonstration, I'm actually just going to do a map. And you can start here with your map wizard, or in order of maps, you've got to have a location and a variable. OK? So I'm going to do variables. And I want to use the Simmons data down here, the Simmons local. And this is the same kind of Simmons data that's available in the Simmons 1D database of which we also subscribe here at Ohio University. So you can see it's kind of broken down the same way. So I'm going to use Zaxby's again as my example. So here we have our fast food restaurants. Let's see, visit the last month. And if we scroll down here, we should have a listing for, went too far, sorry. There's Zaxby's percent who visited a Zaxby's in the last month. Let's just use that one. Let's just use this variable. And if we close out here, what it's going to do, because we're doing a map, it's going to go in into the United States there. And this makes sense. If you look at this map here, like, wow, nobody visited Zaxby's in the last month. Well, that makes sense. So if you look at the locations of Zaxby's, that pretty much falls in line with the actual location of our map here in SimplyMap. So let's go back to locations here. And let's change those to states. And so let's say I want to open a similar chicken finger place to Zaxby's in Tennessee somewhere. OK, so let's go and choose Tennessee. Use this location. And now this will drill down, close this out. This will drill down to the state of Tennessee level. And so here we can see, by county, where the highest percentage of people who are projected to have eaten at a Zaxby's restaurant in the last month live. We can also do something else here. We can overlay this with locations of Zaxby's restaurant. So if we go under Businesses here, and we can go in and say Add a Condition, where the name contains, and let's do Zaxby's. I'm going to try this and do Show Businesses here. And so this gives us, if we highlight this guy here, this gives us Zaxby's restaurant, et cetera, et cetera. So that's a good way to kind of identify locations of Zaxby's restaurants, in this case, by percentage of people who have eaten at a Zaxby's. Another real cool feature about this, if you can go in and under Actions here, you can export the map image for your PowerPoint. You can also, and that'll save as a PDF or a PDF or JPEG file for your PowerPoint. You can also go in and make a report from the businesses. And this is kind of neat, so if you want basically a list of all the businesses in that area, and this will be the highlighted area of Tennessee here, we can make a report from the businesses. And so this will give us basically the list of all the Zaxby's in those areas, okay? And then we want to and go up here and export this as an Excel file for later use. So that's a good way to kind of identify, using this map, places where Zaxby's are located by the percentage of people who have eaten at a Zaxby's. Now if you like, you can go in and edit the legend. So if you wanted to kind of change this to your new color coding of your brand, you can go in here and click on the colors here and choose whatever color you wish, or you can change it to one of the three other default color schemes there as well in order to make a more customized map. And then once again, you can change that display option under the actions here and export the image to your PDF or to your PowerPoint. So that's how you would use the mapping feature in CipriMap to identify locations of a particular restaurant consumer, and then overlay that with the names of potential competitors or the names of businesses in the area. Should anymore help with CipriMap or any other database? Look for the contact link on the business blog. Glad to help you anyway. Can't take care and have a great day.