 I think I'm trying to communicate that I want the public image of real estate agents. I want that bar to go up. I want the public to view us differently, you know, not as someone just trying to get a deal. My message is to try to help agents succeed through how I built my business, through creating relationships and not high-pressuring people into deals and with that reducing the failure rate in the real estate industry because it's so high. And I think real estate is so simple and it's simple because it's easy. The problem is the work and the process that, like Danny says, everyone's trying to bypass. Everybody's trying to bypass that part. And I'm trying to bring to realization through me, you guys watching me, how I do my business. I work. I'm in the trenches. I'm selling 100 properties a year because I'm getting after it. And I want the real estate industry as a whole to follow my lead and understand that we have to go through this process. And through that, less agents will fail. Every email has a big picture at the top of the beach or something in my market. It's always different. And so the first thing they see when they open up the email is something different every time, okay? And then they scroll down, then there's links. There's links to the new listings for the last two weeks, closed sales. You can search property and then there's a webcam, a live camp, okay? Then I have two columns. One column is everything for sale. It goes to the different links in my area. I have three different subcategories of areas. So they can click on that. It goes to my webpage that shows them all the complexes, all the subdivisions. They click anywhere they want to see what's for sale in those different places. The right column is what I spend the most time on each week besides the picture at the top. And this is where I may talk about square foot prices this year compared to the last year. Or I may talk about, you know, tourism up or an event in the area or what I think about the market or something I see or I show to buy or something and this is what happened. And so that is where I can throw little pieces of my personality in there in that little area on top of the fact that they know that I'm changing everything around different pictures, different different content. Someone asked me earlier about my email because I had an article about how there were 10% more rooms booked last year to this year is because of sports tourism went up way up in my area year over year. And she said, where did you get that information? I literally Googled my area, Orange Beach, and hit and click news. And then all these articles pop up. Then you read through them and find something very interesting. So you can do that one week, you can evaluate the market this year compared to last year. So you're always switching it up where you have the analytical people, they get what they want. And the people that want to know about, you know, different things, it's all there. So when people open up my email, the reason I am able to retain and have such a great open rate is because it gives you a little bit of everything. So some people open it up because they want to see what that picture is going to be. They literally just want to see what the new picture is going to be. Or they want to know what the new listings are for the last week or the closed deals in their subdivision, they check it every week. And so there's a little pieces of different things where I can capture a real diverse audience, you know, I can retain a very diverse audience with one email. And that scales my business and makes my business efficient because I send one thing to my entire database and it captures everyone. So I think the creating it every week is a big huge thing for me because that creates the retention because it's nothing they've ever seen before. When you do the drip campaigns where four realtors have sent it out to the same person on the same day at the same time and they see your name, that's actually hurting your personal brand because they saw that four agents sent it to them at the same time at the same email. You know, the drip campaign type, they can be utilized and be effective, but this is just something that's worked for me. So I hope that helps.