 You cannot create something great for the world in a vacuum, meaning you can't sit at home in your house and write stand-up comedy and expect it to work out on the stage. The only way to get it to work is to take it on a test run every single night and see when people laugh and refine it over time. Now stand-up comedy is an obvious example of this, but this applies to business. This applies to art. All of these things are made great by refinement and refinement occurs when we get it in front of the market and we subject ourselves to the humiliation of being up there on stage. Now for us it's being on the stage of life. The way we do that is we put our products and our services, we ship it out to the world and then we see what comes back and we do that over time and again we refine our message, we find out what people respond to what they want more of and then once we hit on that message and we know that's what people want then we do what comedians do. We take that show on the road and we do it over and over again.