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Published on Jun 29, 2018
I am so bummed that this video isn't 15 minutes long. There is so much more to discuss. The Disney brand is fascinating, including the ways in which that brand reaches so far beyond any set of words or bands and into a deep cultural idea. It is, in some ways, outside of what we usually consider a brand, and in other ways maybe the most powerful brand outside of, like, nation states.
Here's a good tidbit I had to cut from this video...in 1922, which Ubbe Iwerks (co-creator of Mickey Mouse) first met Walt Disney, Walt was 19 years old and was literally practicing variations on his signature! Disney's constant variation of his signature apparently started at an early age, and the piece of his signature that he seemingly couldn't settle on was the D. In the end, it was likely not Disney who created this iconic D, but someone working at the company after his death.
Walt Disney was obsessed with the "Disney" image...with his own image and that of his creations. That was certainly unhealthy. It also probably had some seriously negative consequences on him and the people around him. But it also played a part in creating something wonderful.
I REALLY HOPE I DIDN'T GET ANYTHING TOO WRONG IN THIS VIDEO!