The simplest of logos still has hours of research done to design it, which is why it is important to watch a quality Brandrr review video. Designers want to have the theme and look blend together into perfection. Without this, the logo is just a symbol depicting nothing.
7 key tips have been written down by experts about how they design logos.
Evoke Emotion With Colors
The colors being chosen to build the logo will send of a specific message. Bright colors showcase fun, while darker colors highlight professionalism. What do you want from the logo?
Rely On Brand's Vision
What does the brand want to represent? Does it want to be fun? Dark? Peppy? What does it want? This has to be reflected through the logo.
It is creativity that is puts one ahead of other logo designers. If the uniqueness is not there, the logo is going to be atrocious.
Simplicity and Timelessness
Crazy logos rarely work well and that is one of the good things about the Brandrr software tool. They are too much and cause strain on the eye. A simple logo that sends a message is far greater in value.
Name Should Correlate With Logo
The brand's name is an extension of the logo too. You can't just build a logo based on niche requirements. The name should sync with the logo too. All of the big brands do this. Apple is a wonderful example where the logo is an apple.
Online Tools Are Important
Photoshop is fine, but there are other online tools/resources you need to employ. Learn these interfaces and mesh them together to be unique and powerful with the logos.
Iconic Logos Don't Come Overnight
It does not matter how big the brand/logo is now, at one point it was minuscule in scale and popularity. Designers have to realize they won't win awards and praise on day one of this journey. It takes time.
This is advice that has helped logo designers scale great heights when coming up with logos. It gives a foundation for them to follow.