 I'm a marketing manager there, and I've been here for four and a half years focusing on getting people to rank on Google. So my job every day is getting you on page one of Google. You know what they say about page two of Google? Never seen it. Never seen it. It's where to hide a dead body. If you want to hide a dead body, you hide that dead body on page two of Google. My focus here is all the hard work and effort we put into our sites. We take a lot of time working on content, writing content, research and content. And today I'm going to define content in several different ways. So content can be a blog that you're writing. It can be a page that you're writing about your company or about your services. It can be an article or a white paper. On average, how much time do you spend writing one piece of content? Maybe one blog, anybody? Three hours? Anything else? Six, eight sometimes? I know generally when I write a good, well-researched blog, and Google likes blogs that are more than a thousand words, so if we have a good, well-researched blog more than a thousand words, it can take me six, eight hours to write. Some of my clients are CPAs. I'm not a CPA. I don't know about actuary and accounting and all these type of things, but I research it and I write it just like the client would. So I might spend eight hours researching and writing a blog. And then what do I do after we write a blog? Everybody. You write a blog, what do you do with it next? Post it. Post it and then what? Post it on social? Then what? Forget about it. That is the correct answer, forget about it. And that's what I'm here to talk to you about today, is we spend all this time writing this great, solid content, either for our own website or for a client's website or to help out a friend or family member, and then we forget about it. We post it, we tweet about it once or twice, and you never see it again. You never hear about it again. So we really want to focus on repurposing the same content in a new and a fresh way. Anyone ever heard of this guy? Vanderschuk, I can't say his name. So anyways, he's very well known in the digital marketing field and he had an article a couple of years ago about how to repurpose content. His content started as a video. He then took that same content, turned it into a blog, took that same exact content, turned it into yet another video. And then he turned it into a blog on Medium.com. And then people on Medium.com shared that blog no longer on Gary's website and somebody else's website. Every time he repurposed it as a video on YouTube, it got more shares, more engagement. Same content he was doing in many different forms. So when we spend all this time creating great content, we want to make sure we're not just forgetting about it, we want to reuse it. And there's a couple of tips and tricks within WordPress itself that can help us with this. And I want to kind of talk about when we're writing content. So the way I see it, there's three types of content that anybody writes. Evergreen content. Timely content, fluff content. How many of you have written fluff content? I just have to write a blog. They require me to post something once a week. So I'm putting in fluff content. There might be some other words for it, but basically it's content that it's really good for now. It's maybe 500 words. It's maybe not really well researched, but the client required me to post a blog. It might not be the best. So I have a client who's a dentist. How many of you go to the dentist? How many of you have ever been on your dentist's website? Very few people. How many of you have ever read your dentist's blog? Nobody, yeah. So I have some dentist clients, and we do write blogs for that client because it does help them get some traction. We're able to build some links to it. We're able to share some social media to it. We're able to share some of their dentists. A couple of people actually have. But generally if you're talking with a dentist, I call them fluff blogs because they want blogs on their website. Blogs are important for their website. Very few people are actually going to go to their dentist's website to read a blog unless it's about a specific service. So if you want to get Invisalign braces, then you might go and read more about the Invisalign service. If you want to have sedation dentistry, you might read about that sedation dentistry, what can they offer to me? Then they're going to read that blog. I call that content evergreen content. That content is relevant to people for a year or two or three years. The general principles of how to brush your teeth and floss have not changed a lot over the years. So a blog that you write about how to floss well might be evergreen content for a dentist's website. If it's something for a CPA website, a lot of the laws in accounting change and the IRS changes rules all the time. So what you write for 2017 tax year is not going to probably be relevant for 2018 tax year. Also, there's seasonality blogs. So if you're writing about how Halloween candy can ruin your teeth or all the candy we're eating here can ruin your teeth because that's what a lot of dentists write about. How much you're going to ruin your teeth by having any sort of fun. That's not good content. That's not good evergreen content. So the concepts I'm presenting here are evergreen content and this is good, well researched, well thought about content somebody else might want to actually read. Because, I mean, you admit it, some of us have written content, nobody's going to read. I mean, several people are going to read it, the clients are going to read it, they're going to be happy with it, but truly you're not going to have a huge spike in traffic over a blog about how Halloween candy is bad and depressing. Other than parents telling death to their children perhaps, maybe that's an angle. You also want to look at your content in terms of who is your target market now, who's your target market five years from now. So right now you might be targeting the Raleigh area, you might be targeting downtown Raleigh for your evergreen content, but down the road you might be interested in offering services to Greensboro opening a new office. So making sure that your evergreen content is also not limiting your services through your service area, and recognizing where you want to be focused on. So we want to go ahead and write a big core of evergreen content, so this is really important. Everyone kind of get what I mean by the evergreen content? How many of you have written really good evergreen content for a website, a magazine, a blog in the last three months? Only a couple of folks here. Yeah, and then how many of you have written some fluff content? Yeah. So what we're going to kind of think about is when we're writing our content, how are we spending our time? Are we putting the effort into the ones that we really want to last very long? So I have one piece of evergreen content on my yoga website that I work on. So I work for a small yoga studio in Smithfield, North Carolina. Anyone ever heard of Smithfield, North Carolina? Only a couple of people, yeah. So they actually are getting traffic from India, from L.A. because of this great evergreen content I wrote for their website about the top ten qualities of a great yoga teacher. They are getting so much traffic that will never, ever go to Smithfield, North Carolina. But they are getting traffic and it's a good evergreen blog that really helps them bring in traffic and also helps with new people checking out their studio. They understand and they respect, hey, these guys are doing a really good job. They're explaining stuff to us if we're in Smithfield. Let's go check them out. The first section of stuff I want to kind of cover for tips for using this content is word plus plugins. The first one is YARP. Yeah, another related post plugin. Who here has used YARP? What this plugin does, and most of the plugins that I'm covering here are free and some of them do have upgraded features that you can pay for, but the bulk of them are usually a free plugin that you can use anywhere on your WordPress. So with YARP at the bottom of any page or any post, you can add other related posts by tags, by keywords and it will automatically fill this in. So by having this information a blog from two or three years ago can be included in relation to a blog that you post today or tomorrow. So this is one way to make sure the old content you've written, the good solid evergreen content you spent the time with is reused. YARP. So this one will actually take that old post and you can actually define how long it means old post. So you can actually taste an old post and it will republish the old post. It does not create duplicate content. So this is one thing I've been asked about this plugin before. It doesn't create duplicate content. It takes that old post from two years ago, reposts it with today's date. So it actually changes the date for the old post and the comments will come over with it as well. So all it's doing is really changing the date on the post but people going to your website will see it up at the top again in your blog category. And you can define how many days you want to use this for. So I don't recommend like a 30 or 60 or 90 day. I recommend going out further. 120, 365, 730 days. You can really use some older content in here. Again define which content you would like for this. And then also you can omit categories from republishing. So at some point one of the categories you might have on your website is seasonal stuff. So therefore I do not want to republish seasonal stuff or fluff stuff. You don't want to call it that on the back end of your website. But have some sort of way that you can indicate to yourself I'm not republishing any of that content. I'm only republishing the content that I really want to share that's good and evergreen. So let's republish old posts. Custom 404 pages. Who here has got a custom 404 page on their site? This is a great way to link people to new content. Or old content. So in the case of last FM what they've done is they have a very basic looking 404 page and that's fine. But they've actually gone through and included some information about okay well here's some other things you might have been looking for. So this might be a way for you to include some of your old evergreen solid posts. Oh so you didn't find your answer. Well what about this? What about this? What about this? You can also feed in on your 404 page a list of your most recent posts or posts by categories. So you can actually customize your 404 page. Questions does that make sense? Next scripts. Anyone ever used this guy before? Alright so not a whole lot of people have heard of this guy. So next scripts actually takes your posts and pushes them out to all sorts of social media for you. So this is all the other posts have been relating it back into your own website. This ties into all your social media. Next scripts will allow you to take an old poster blogger or whatever content you have and share it throughout social media. And it has a whole lot of features on it. It has even more than this screen shows. So it'll automatically share it to blogger, to Facebook, Google Plus, LinkedIn, Pinterest, Tumblr, Twitter and there's still even some more. So at some point you have to set the settings on here and it will automatically post old posts out to these platforms for you. And then you just have to do a little bit of description on defining how you want your description to be on these guys. But this will actually take care of retweeting that out for you posting it on Facebook again, posting it on LinkedIn again. As long as you're okay and trust the bot to work correctly. One thing is you have a bot doing some of this work for you. Always double check your social and make sure it's posting it correctly and do some spot checks here and there. Some of these plugins do have ad settings. Make sure to shut off your ad settings because sometimes your ads are not appropriate for your content. So we've had this with a client before so like it's something is if you're not aware of what your ad settings are they may conflict with what the client is saying. So if you're a CPA website there's often ads for bail bondsmins that might conflict with CPA stuff with finances because they're like got in trouble for spending too much money and then you're on a CPA website so that doesn't tie together very well. And then the same thing for if you're on a lawyer website you don't want any bail bonds ads on your lawyer website that's kind of a conflict of interest. So at some point be very careful of these settings in here what ads you're allowing because they can automatically populate those in for you. But in the settings for next scripts it can help you push all this stuff out. So my own personal Twitter I very seldom tweet. I'm tweeting today at the conference but I very seldom tweet. This is all done with tools like this for me. So I'm actually taking several other people's websites they're scheduled out through a program called Buffer which I'll talk about later and they're going out the door for me and so people are constantly following me liking the stuff I have no idea what it even is. I'm monitoring it here and there to make sure it's still on target I have a very specific message what I'm saying on my Twitter but I'm not doing all those posts. It's doing it for me automatically. I have certain times of the day I've set posts are going to go out those times there might be one going out right now I don't know. It does all the work for me and it uses old content. So this is a great way to get your content repurposed and out there again. Any questions along this line? Okay. People need more candy because it can tell everybody's getting kind of that tired later in the day. Shareaholic Anyone using Shareaholic? Yeah. Shareaholic allows the same concept as the another related post plugin. There's several ways to use Shareaholic. One is including at the bottom of the page you may also like so related posts that people might be interested in and this is something again these guys have ads so be careful a bit when you're using your Shareaholic to make sure their ads are turned off or you're aware of what their ads are. By default it is turned on you want to just make sure you turn that setting off and then Shareaholic also makes it very easy for you to have people share stuff on their Facebook and their Twitter and all that type of stuff and there's some great settings on that one as well. Sharing on to other websites so this is really the magic of sharing. A lot of the stuff has been sharing on your personal social, your personal website but really the power of making content evergreen well researched content is getting it on somebody else's website. How many of you have heard of HuffPo Huffington Post? How many of you are published on Huffington Post? Nobody. How about Medium? Quora? Yeah. So you can write this great content for your website and submit it to websites like these guys and then get your content published on one of these guys. These big content aggregators allow guest posting if you're strong well researched content you put it on your website first you slightly rewrite it so you don't get any Google duplicate content and then you submit it to one or all of these guys with your fresh idea and submit it and see if they'll publish you. So this is something one of my co-workers did recently is so he did some research he's a PPC expert he did some research on PPC for our own website and wrote a great blog post for our own website. He sent it off to JeffBullis.com he's pretty well known in social media circles and PPC and Jeff was interested he said hey I have three ideas for you so my co-worker proposed three ideas. Jeff accepted one of them which just happened to be a blog he had already written. So all he did was slightly retweet that blog he already wrote for our own website and now he's going to be on JeffBullis's website and Jeff tweets all the time and he's really good about retweeting his old content. So now Greg not only has a link on our The Design website he's going to have a link on JeffBullis's website every time Jeff promotes Greg's post The Design my company will retweet that helping to grow it so at some point that article is going to include a link back to my company's website so people who would have never heard about my company will find out about the company via this other website so this is the key of using somebody like Quora or Medium as well. You can write great solid content that you've already done the research for put it up on one of these sites and they will promote it for you. They will go on social media for you they'll promote it people already know and trust and respect these websites and then there's a link back to your website the more you can post the more they'll get to know you the more they'll get to know your company and your building authority. Also your building links to your website which is great for SEO purposes as well. Search Engine Journal is another great one if you've got some great topics a handful of the topics that are covered in the business track today would be great on Search Engine Journal you just need to submit your idea to them and go ahead and see if they like it and submit several ideas don't expect every idea to be picked up every time make sure you've got really solid well research writing and you can go ahead and submit to them. And then another way to repurpose your content is take it off your website it's no longer a blog it's no longer a piece of written content take that exact same content that you did and post it up on slide share so all you need to do is take your ideas create a bunch of PowerPoint slides with your ideas maybe each of your H2 each of your headers in your blog article becomes a PowerPoint slide the longer the better on slide share so this is not intuitive to the way we prefer presentations generally a 3-hour presentation will fall asleep but a slide share that is 30 slides or longer will get more traffic more engagement so take your long well research article break it down each of your pieces into snippets it literally can be paragraphs it doesn't have to be a pretty PowerPoint put up on slide share so slide shares attached to LinkedIn so you can share your slide share onto LinkedIn onto Facebook onto Twitter onto everybody else and you're sharing the same content across one recent one content reusing it in a different way who here's made a video out of a PowerPoint so I literally have a PowerPoint literally in front of you guys I am getting a video made right now in front of you guys so that's already two pieces of content I have off this one talk that I did at some point somebody is probably tweeting about me right now that's more content that I have off of this one talk that I am doing so take this slide share that I created for this talk make my own short video of it the video can simply be my slides scrolling by slowly with a little free licensed music in the background or it could be me talking through some of the points but again same concept same ideas from my talk and I am repurposing in it yet another way so slide share attached to LinkedIn LinkedIn gives you an area to attach content and so in your LinkedIn area to catch content I actually put my slide shares in there to tie them together because they played together very nicely and I can have links so I am creating links to my LinkedIn which creates links to my company website which links back to my slide share make sense reusing reusing so YouTube and Vimeo again the same content and maybe some of your content you actually take a little bit of a snippet of something else so here is a pest control company so they use the same concepts that they wrote in a blog they have somebody talking and basically reading the blog out loud and they are talking about honey bees so they just had a little video of honey bees while the guys talking so creating another version of the exact same content podcasting anybody doing podcasting okay one or two same thing same content and create it into a podcast and interview other people one thing that is great about podcasting a lot of people in the podcast community they are looking for something to talk about if you know a podcaster somebody who does one quite often they are looking for somebody to talk to a number of people who have a podcast is just them sitting alone in the room they want somebody to interact with let them interview you you can read some of the same concepts talk through some of the same concepts you have already researched in a podcast either of your own or somebody else's podcast and then especially if you have your own podcast if you can cross promote somebody else's podcast you guys can kind of share ideas find out who out there has a podcast because a lot of people with podcasts are desperate for content and they are happy to promote you on their podcast turn your talk, your concept your thoughts into an infographic any idea of what tools are great for making infographics anyone here make infographics what tools do you use anyone, yeah there's a lot of great things there's a bunch of templates out there there are some already outlined in PowerPoint I think you can just literally google infographic templates for PowerPoint there's a bunch of great infographic templates and a lot of this is the same concepts this might be the same research that was already done in somebody's blog turning it into an infographic and that infographic can be another piece of content or blog on your website separate from the original content so at some point this could be a very long article that's on a website and it's the same information that's already in the website on another blog you link it back and forth where's a great place to put infographics online Pinterest Pinterest kills for infographics and so this is something a lot of people are not aware of using Pinterest as one of the social media tools a lot of people don't naturally use Pinterest but it's actually a wonderful tool and let me tell you why so when you tweet how long does a tweet last how quickly does a tweet go by on your Twitter seconds the half life of a tweet so the amount of time half of the people ever saw a tweet is 30 minutes a tweet is basically half the people who ever engage with a tweet in 30 minutes a Facebook post one day Instagram three days Pinterest two and a half months two and a half months 30 minutes so the amount of time that you could create a tweet or a Facebook post if you make a Pinterest account it'll stay out there on Pinterest and still get engagement a lot longer because Pinterest is not time sensitive this is the key and the goal of Pinterest using it as a marketing tool it's not time sensitive unless you write a Christmas post unless you have a wedding post if you're posting about weddings it's going to spike again in May through June and if it's Christmas it's going to spike every single year so at some point create an infographic and then make sure you're sharing it on your social media all the platforms again these infographics can also be turned into a video you can have a really boring video with just the infographic maybe a couple introductory slides somebody talking through the infographic you put that on YouTube, you put that on Vimeo then you share that link to the YouTube, you share that link to the Vimeo on your Facebook, on your Twitter, on your Google Plus on your LinkedIn, on everybody else newsletters same exact content take your blog, take your content that you've written before and put it in your newsletter we often do our newsletters and we talk about the most recent content get something in there from two years old if you're doing a newsletter a number of times people are desperate for newsletter content nobody wants to write a newsletter nobody has time to write one take some of your old evergreen content that's still relevant or present a question about it so pull something that was really trendy in 2016 talk about something talk about the Pokemon Go craze a while back and say where's Pokemon Go now and just leave that open for people to think about so somebody might have written an article about that a while back because it was really hot and everybody wanted to catch that trend and so at some point you can post about it have you even heard anybody mentioning it lately so at some point reusing your old content again in your newsletters gives you more traffic to the old content and helps people get deeper into your website, get more engagement help grow your website and then talks so reusing your same content that you've researched literally give a talk like I do using the same talk so at some point from a previous talk that I've given here at WordCamp Raleigh I wrote a book an e-book I made it into PowerPoints I already had a video done they recorded it for me and then I cut that video up and made it into shorter video snippets I made a couple of gifs out of those video snippets and it went all over social media the same content literally just re-purposing and reusing the same content everybody with me? yeah social media tools so the next thing I want to cover is tips and tricks for saving you time doing this work the whole goal here is you take the time to write great content we want to make sure you're engaging and using that content over and over again who here sort of if this then that IFTTT so it's IFTTT.com and this is actually a life saver and a time saver in many many many many many ways so at some point this will connect most major platforms with most other major platforms at some point you can set this whenever you post on Instagram to automatically tweet that same Instagram that same time or you can set it whenever you post on Instagram to send that same Instagram post into buffer buffer is a scheduling tool that lets you hold and buffer some of your posts so it doesn't go at the exact same time this is the way I do my personal Twitter I do it through if this then that I grab a feed from social media today and I feed it through if this and that into my buffer and then it queues up in buffer sometimes 10 days later after the post came out and it tweets it out the second social media today post the blog they automatically tweet it themselves which everybody should be doing so that's great and that's easy to do with a plugin or two so at some point I don't want to post the exact same time as they post because it seems like that's what I'm doing so I put it into a buffer and it holds for a couple of days and then it gets sent out by the time I send my version out it was three days ago on Twitter which might as well be three years in Twitter terms so long ago on Twitter nobody even remembers them talking about it three days ago on Twitter then I put my post out there tagging social media today tag and using whatever hashtags are relevant and then re-engage and I'm getting a bunch of engagement on this they don't realize this is what I'm doing so I'm using this tool to go from a feed which is one of the options on here to buffer and then I'm scheduling my buffer to go to my Twitter you can go from Facebook to Instagram Instagram to Facebook Twitter to Facebook to Instagram to Google Plus to Pinterest to Tumblr to your blog to your WordPress to your Slack so you can tie most major softwares that are really popular today you can actually tie it together free tool takes about five minutes to set something up they're called applets and these little applets tie things together basically if you want when this happens do this so if this then that is literally what it puts together so at some point a number of my clients I managed they have five or six social media profiles I don't want to spend time doing Facebook, Twitter, Pinterest and Google Plus for all my clients individually every single day that takes them a lot of time and that's all I'm going to be doing for them and that might not be the best use of their time so by using a tool like this when I spend my time writing a great Facebook post it'll schedule in Twitter within a couple of days so I keep their Twitter full of information that I've written it's not automated it's just automated copying to another place because a lot of people worry about I don't want to send it on all platforms at the same time because then it looks like that's what you're doing but by using this tool it lets you hold it a little bit and then send it out a little bit later another thing you can actually do with this tool a lot of things it integrates with Amazon Alexa it integrates with Google Home it can integrate with most smart watches these days it can integrate with their phone it can set when you arrive at a location such as when you get to church on Sunday and the geolocation on your phone picks up you're in church it will actually mute your phone automatically for you so you don't forget to mute your phone in church it has a lot of power so this is a great tool for integrating and sharing your content and sending saving yourself some time on social media but this allows you to use not only your content but anybody else's this allows you to do a delayed retweet sometimes I want to retweet something somebody said but they just said it so it's not really I want to wait a little bit I use this tool to help me wait a little bit also I use a lot of Hootsuite who here uses Hootsuite or Buffer this is similar free tools and they have some paid upgrades as well but at some point when you post a post you wrote a great post you posted on your website how often should you post it on your social media throw out some numbers once four times a week yeah eight times a week 20 million times a week it doesn't matter if it's Twitter it's gone in 30 minutes so as far as Twitter goes literally one post on your website you can post on Twitter 10 times in a week and no one will know as long as you schedule at different times because people who are on Twitter at 2am are different people than who are on Twitter at 2pm if they're not on it both times they will not see that that's what you're doing if you do this with a lot of content you space it out so basically when I do a post I schedule it at least 15 times in Hootsuite on Twitter over a two month span because at some point you can even do five months span at some point you just need to click the buttons but one post should always be carried forward you should never just let it die on your website as soon as you post it so using this tool lets you schedule out in the future and you can schedule it out on LinkedIn on Facebook all that type of stuff and schedule it out more often for Instagram you can't really do the scheduling out it's harder to do but also they will recognize hey it's the same picture again but it works really well especially on Twitter on Facebook if you're active on Facebook you can do this if you only have one post a week you don't want to have it always be the same thing but especially for Twitter you can tweet as many times as you want nobody's even going to notice so you want to make sure you're reusing your content any questions any comments anyone else need more candy because I'm feeling a deadness in the room yes there's a setting you have to do for that so specifically when you copy it over from Instagram or whatever you can set copy over the image or it'll give you a link there's different options in there yes so at some point sometimes I just use IFTTT it doesn't have a limit so I have probably 30 of them I manage so at some point I use them over HootSuite sometimes depending on what I'm using it for yeah sometimes I use TweetDeck to schedule my Twitter and let IFTTT take it off of TweetDeck and don't even bother with HootSuite if I'm only focusing on Twitter for a client yeah and that is check your advertising settings check your settings there's a setting on there to not allow other people's posts yep exactly and it depends on what you're trying to do sometimes you want external posts and you can limit that but generally I recommend keeping it just to be your own posts yeah no it's basically it's not because it's still the same post in the end it just has a new date it doesn't make a difference to Google so it doesn't hurt you with Google it's more for a user experience thing and for just getting the content back out there again yeah comments or questions about content or social media in general we've got a bit of time still and kind of any other questions about general social media I can field as long as it's at least I think it's 75% unique so if it's the same thing and if it's on your own website it's less of a concern so the duplicate content is really more of a concern if it's somebody else's website if you're taking content off of Huffington Post claiming it as your own without a canonical URL which is a way to say hey this is Huffington Post's content you Google will penalize it and they will be like no thank you but at some point if it's on your own website as long as most of it's original you're good it's there's 25% you're using the same paragraph it's not that big a video but usually within your own site you want to have it be kind of fresh and you're using somebody else's content and not giving them any credit for it so the goal is to get engagement on your posts so at some point whether it's you're posting on social media they're engaging with their social media then they're learning about your brand even if they're not even going to your website and they're learning about your brand on social media brand awareness and they find you in a different way so at some point it's really about taking the time you're taking the time to write great content why are we only using it once and at some point it's also something it saves us time if we've done a great job why are we only doing blog posts we often seem to just be in the mindset of let's just do a blog post for the website there's so much more that you can do with the same concepts probably check with law firm and check with what your agency agreement is in the case of most of our clients we go straight as the client and so therefore we could not claim it as our own but it depends on your relationship with them so at some point you might be able to reference snippets of this of like saying hey I wrote this and you can maybe do a paragraph here and there of like this blog this blog this blog and I would just double check with them about what's your agreement and that's just one thing is just make sure especially law firms making sure you're careful with that or if nothing else if it's like for your own personal portfolio you can say with their permission I wrote this for them with like a link to it or something like that but I would double check if they feel about it first any other comments, questions? yeah yeah and that's where I said define the evergreen content so figure out what content is really the best ones to do and then generally I like to put a tag or a category for them in my WordPress for the blogs and that way when you do these plugins such as the yet another related posts you can actually tag or the republish old posts say I don't want this category so but decide and that's kind of step one of really using this is go back through your old stuff and see what you actually want to share and find what is your good evergreen content stuff that's actually or it might be need to be strengthened so it's something is it's like hey this is a great blog that I wrote three years ago it might be still relevant now if I add one more paragraph on or just change it up a little bit because a lot of times we're looking for sources of new content we've got all this old content we've already done on the website and so sometimes you can also re-address the same content is talk about here's what we said three years ago here's what we say now link to that old article three years ago even take some snippets of the old article from three years ago so a handful of things in marketing and in development change and some of them never change customers always write that's never changed we still have to put up with them but any other comments questions we'll be in a happiness bar afterwards we've got a little bit of time before the next session but I'm going to be over in the happiness bar which is over in your registration if anybody has additional questions again I've got some swag in here I've got my business card if you have any questions I've got some candy to wake folks up and then we do have a prize and this is Theo Wapu so I work with the design so Theo Wapu so my Theo Wapu shirt goes to the person who can tell me what the half-life of Pinterest is first hand two and a half months there we go you are the proud owner of a Theo Wapu shirt and thank you everybody for coming out really appreciate it