 In a society where many are critical of tech's role in the greater good, NI sought to reintroduce itself to the world as a human-centric company supporting its engineers' drive toward positive change. And part of pursuing success is a willingness to fail. Building upon groundbreaking collaboration in 2020, NI partnered with the Washington Post Creative Group to create a robust custom content program, including a three-part series that blended insightful reporting with engaging video and audio, giving our readership an in-depth look at exactly why failure is crucial to success. One of the ways that Virgin Orbit got to space in five years is accepting failure. Embracing failure is part of the culture here. Blowing up engines is part of rocket engine testing. And we drove home how engineers use failure to more quickly and efficiently make innovative solutions safe and accessible to the world. Failure is such a valuable tool for us in engineering. It is a learning opportunity to find any shortcomings in your hardware design. Our program over-delivered on video and page views exceeding time spent expectations by 20%. Together with NI, we showed that failure is necessary to break new ground. By presenting engineers under a new light, we proved once again that real humanizing stories drive success for our partners.