 Our traditional waste management system was just dumping into the big hole or to incinerate them. But when all the plastics or all the electric machines coming into our daily life, then of course it didn't work. So now all the residents in our town bring their own waste to one waste collection center, then segregate them into 45 different categories. Which actually made it possible to recover 80% of our resources. So when we actually started driving this waste segregation and that also motivated the local businesses to enroll into waste reduction initiatives, now we have zero waste accreditation scheme to show the zero waste as their brands. Now we have so many visitors, more than our population of 1,500, coming into our town annually to learn about our zero waste programs. And then that actually influenced our local businesses because they stay overnight at our hotels and then they of course eat at our local restaurants. And then they now see the impact of how a local community's unique initiative can make a big difference. It really strikes me when I think about the future of the earth. Because we only got one planet and then we are damaging it so much at this point. Now I have personally 10 months old daughter, then imagining that if she can actually see the same beautiful nature in her eyes, not digitally. At this point, if nothing happens and if we cannot change, then it will happen that she won't see it.