 Hey, welcome back to the channel. So in this video, I wanna share an email that I wrote that leveraged current events and trending topics to do just under 3K in sales. So I'm gonna share exactly what this email is, how to write these for yourself, and how I plan to use these moving forward. Also, if you stick around to the end, I have a gift for you, a free gift that I'll mention at the end of the video. So make sure that you watch this video to the end so that you see this money-making email type as well as the free gift that I'm gonna share at the end of the video. Now, if you're new here, my name is Sean, and on this channel I talk about how to create internet income from writing online. So if you want more content around that, make sure you hit the like and subscribe button so you don't miss any of my future videos. So I wrote this on March 21st, which was a day or two after the UFC London event. And I'm a big UFC fan, and on this event, on this UFC London car, there was a fighter, he's pretty new. This is a second fight in the UFC, and his name is Patty the Baddie Pimblit. And this guy is, people are calling him the next Conor McGregor, he's gonna be a superstar, and people are talking about him social media, and the news, he's everywhere. People are just chattering about this guy. And so he's getting a ton of attention, and I just thought to myself, how can I take this fighter who's getting a ton of attention, a ton of headlines, and tie it back to my business somehow? Take this current event that's getting a lot of attention in the media and social media, and tie it back to my business and use it to generate sales. And so that's what this email is. I guess you could call it the current events email. I don't have a better name for it right now, but I wanna break down how I wrote this and how I got this to work, and do just under $3,000 in sales in a single day. So the subject line, these are often repurposed from my email to my Facebook groups. If you wanna join my Facebook group for free, go to emailrainmaker.com and you can see this there. And so the subject line was how to be mediocre and still get paid the big bucks. One of my favorite things to do on Saturday is watch the UFC fights when they're on. I love watching people get punched in the face, and I've watched almost every major card since 2009. So one could say I'm a die-hard fan. This weekend was UFC London, and one of the main fighters in the card was a guy named Patty the Baddie Pimblit. And boy, if you haven't heard of this guy, type his name into Google and check him out. Tall, lanky, ginger-looking dude from Liverpool with a bull haircut, and people are calling him the next Conor McGregor. But from what I've seen so far, he's just a mediocre fighter. He leaves his chin out and gets cracked a lot, but the star power is definitely there and he's proved it. After just one fight in the UFC, he landed a seven-figure sponsorship deal with Barstool Sports, and he's the first professional athlete Barstool Sports has ever sponsored, which is freaking wild. This is all while there are much more skilled veterans in the UFC with 10-plus fights who get paid only a small percentage of what Patty does. So how does a mediocre fighter like Patty get paid the big bucks? How does he command million-dollar paychecks even when he's still unproven? It comes down to his ability to get attention. And so now we're getting into tying it back to my business, right? What does this have to do with email? And so we're getting to that now. Whether he's on the mic in the octagon doing an interview or just farting around on the streets, he always seems to know the right words to say to get people to pay attention. And so it is with email too, right? Now we're making the connection. The people who know how to get attention will get clients with the deepest pockets, write emails that generate the biggest paydays and grow their audience and list faster than anyone else. We'll be talking a lot more about getting attention in my email side hustle group, which opens for re-enrollment on Wednesday. But in the meantime, if you wanna get started writing attention, grabbing emails and social posts so you can command bigger paychecks, hop over to the link in my comments to check out the Cashwindfall campaigns. I tell you what to say, what to say and how to say it to make the most amount of money from your writing. And I think you'll especially enjoy the Make Every Day of Payday bonus daily email training in there. Your compadre, Sean, big attention equals big money, Anthony. We've got a picture of Paddy the Batty right here. So this did very well. I think it was $2,744 in sales in a single day and it was a really good email. So the reason it worked was I picked out something that was in the public eye that was getting attention and I found a way to tie it back to my business. I also used the standard VBO framework for writing my daily emails. If you don't know what I'm talking about, watch my last video. I break down this three-part framework for writing my daily emails that sell and I just applied it to something that was in the public eye. So the way that you can start to do this is maybe you're on Twitter or social media, Instagram, whatever it is, when you see something getting attention, find a way to take that and tie it back to your business, right? You need to find a way to tie it back to your business somehow. In this example, I use this mediocre fighter who's making big money now and getting these big sponsorship deals because he knows how to get attention and I tied that back to email. So I can't write this all the time. I should probably be doing this a lot more because they work like crazy, taking current events and things that are on people's mind and tying it back to my business and my offerings. I could do this a lot more than I have been doing. So the way I plan to write more of these emails down the road is just keep a closer eye in current events and trending topics and find ones that I can tie back and when I can do that, taking that and writing an email about that. Another positive thing about these emails is it gets people to know you a little better when they read this. When someone reads this email from me, they can read this and be like, oh, Sean likes UFC and I have a lot of UFC fans on my list apparently because a ton of people responded back and they were talking about Patty the baddie. Even some people were like, how can you say he's mediocre? He's got two finishes in the UFC. That's my opinion so far just from watching other fighters but I didn't know I had so many people on my list that were UFC fans. And so this email, it generates sales but it also builds a stronger bond and relationship with the people on my list because they feel like they know me better, they can relate better and now the people who didn't maybe know that I wasn't to the UFC, now they know that. So if you wanna start benefiting from these emails and writing these for yourself or for a client, I would find these industries or these trending topics that fit you and things that you're interested in and tie it back somehow to your business. So that does not mean that you have to copy what I'm doing with UFC fighters and just doing this if you don't watch UFC already, maybe if you do, you can do that but finding things that you enjoy and that interest you and are trending topics in your area and tying that back to your business somehow. So I'll be a lot more conscious about this in the future just taking notes of these trending topics and things that are circulating the media and writing more emails about that because they get a ton of response and they get a lot of attention. Now, I promised you a free gift if you stuck around to the end of the video. If you go to emailrainmaker.com and you join my free email marketing Rainmakers Facebook group, I'm releasing a free ebook to people in the group and you're gonna be the first to see it if you're in the group. So it's a book that I'm probably gonna charge for at some point, it's called the Email Rainmaker Playbook and it's how to get paid writing emails for clients and if you just wanna write for yourself, how to get paid to write emails for your own business as well. So if you wanna get that ebook for free, make sure you're in my Facebook group where I'm gonna announce it probably in the next one to two weeks. And again, the link is emailrainmaker.com. You can join my group for free and you're gonna see the announcement post as soon as the ebook is live. You'll also be in my email list so you can see more of these emails and study and learn from them yourself. So one more time emailrainmaker.com, join the group, put your email address in and you're gonna get the free ebook as soon as it's live. So I hope this video was valuable to you. Hopefully you got a new email idea that you can use for your business or for clients. If you enjoyed this and got value out of it, give it a like, let me know in the comments if you have any questions and I'll see you in the next video. Take it easy.