 So we're here with the U-Birds and so hello, so who are you hello? I'm Paweł Korczewski I'm CEO and co-founder of U-Birds So where are you from? We are from Poland Warsaw base and We we figured out that The best idea is to connect tradition and innovation Because we believe that both the two both words can meet together So you have a classical watch Yeah, exactly just a normal watch just normal watch could be Swiss Swiss watch could be Swiss watch. Yeah Because we are watch lovers. We figure out a what why not to hide technology inside a strap and give to customers Smart and fashion at the same time Different watch you have here. This is a different watch also a band our band. Let's see the band So you this is different bands you have? Yeah, we can customize everything All of our straps are handmade We have a creator that Actually, everyone can design their own straps. So can you show the strap and explain how it works? What's inside here? Okay there inside is There's only for a programmer connection It's a prototype. Yeah, so we have for notification RGB diode and there is also vibration motor we have battery and Flexible PCB there Flexible PCB Very good Like this, yeah, like this. So how did you make this? Just like some straps in between So it would be flexible in a strap we can Can we see it can I see your wrist so it's very flexible right here. Yeah, I can show you how it's flexible Wow So and it's not breaking. No, it's not breaking even though it's a prototype right now Even though it's a prototype. It's not breaking the technology will last for sure We know it and the technology that we can implement inside could could give us The features that smartwatch can give it to you So features like activity monitoring like NFC technology like just recognition Notifications from your phone or a feature that will help you not to lose your phone You just launched a Kickstarter. Yeah, we just launched a Kickstarter yesterday We've done so yesterday For 30 days so there is Plenty more time to support us if someone love it or buy it in a special price because right now it's $140 for early buckers it will rise up to 200 and with our creator When you can choose any letter any For example Different buckles or endings It will be the 500 500 For fully personalized straps around personally so you tell us what kind of strap you like we do it for you exactly what like Motorola, but Under a strap like you are a designer. Nice. This app is out. Yeah. Yeah, it's on the app store and go But 140 you have how many choices and colors In basic in basic model we have three choices. We have do two Brown straps this one is of our Final products another it will be darker brown and second black one So this is a prototype. This is the final size. Yeah, it would be smaller So it will not be so big thinner and smaller. How soon is it finally? How much work you need to do more? We will deliver it April April April three four five months more in it. Yeah Make production with smart We already have technology the smaller one, but right now we are testing it and we need some time to To be sure that everything works properly then we can Can you talk about what is a possessory what kind of a possessory you have there is a STM 32 Is it an arm cortex? Free and free. Yes. I'm free. Yeah, so Also, we have a boot of model in a prototype, but we switch it for Blue energy from ST the steam micro STM For because we need smart one and Yeah, make possible to be this more. So can you talk about each of these? So there's one The ST and ST there is a board with Energy circuits the vibration isn't in there. Seconds with microcontour third with accelerometer, so we measure Acceleration and have own algorithm which recognize Direction of tapping of tabs because we can recognize double and triple tabs and second one is a Bluetooth So you can tap it. Yeah, and you can does it vibrate also? Yes, it is There is double and three put up So For example when somebody calls you in an important meeting You can reject your call just by twice tapping and text. I will call you later the idea about straps is that you can think about a strap as a Remove control to your phone because it brings you all the information and you can react on them on the strap The only difference is that we don't have the screen Right now, but we are thinking about them for the future version of the product No, actually more like Projector projector. Oh cool. So you have some crazy ideas. Yeah, and this is that like only one put their Contact contact this payments To pay Yeah, you have NFC. Yeah, we have NFC And everything is connected to a battery somewhere Where's the battery NFC is in one side? Yeah with antenna It is and there is electronic with battery And the bracelet or Etc. But how can it send information to the other side? There's passive NFC so you have one NFC tag to rider for example dream pass or clever card But in the next version we want to make dynamic NFC So how long is going to be the battery for this kind of functionality, but it is about three days Up to three days and charging. How? Charge your keys to wirelessly Yeah, and there will be more we have lots of other things that we'd like to implement Because of the thing that it there is so much soulless space inside of the strap and because it has to be flexible the technology that we have to use Has to meet the highest standards. That's why we we need time for it So we make sure that everything is working properly But we are sure right now that it's possible and we can do it. It's the matter of time Nice, so that's cool. Everything is there and then the with the vibrate function Maybe the application can vibrate differently if it's your mom calling. Yeah, and if it's the boss or somebody else The best is that the application is made in a way that doesn't work already. Yeah It's work, but it's demo. It's demo app. So there are only a few Functions that are working basically the idea is that there will be a library of features So we'll have multiple features inside of the application So quite just simply drag and drop you'll be able to customize the application in a way that you like So we give you a tool and you decide You should use it for Android for Android and iOS you can also do this in iOS So you can recognize the notifications. Yes, and then vibrate based on that By vibration would like to make you a notation. So you look and you buy color. You see what kind of notification Yes You can program it to vibrate one way for my mom another way for somebody else And you can feel it in your wrist who's calling. Yeah, we have five different different patterns of vibrating and five different patterns for Lighting diet. Well, lots of things that you can customize. There is our service developers up, but there is patterns What do you Find patterns couldn't there be even more that they could actually you can record your own pattern Yeah, yes, you can actually we would like to give to the customers as many ways of Possible customization, but at the same time we would like to make a device that it will be like a plug-and-play So for someone who will not need so much customization. They will just Attach strap and everything will be working. Nice. Oh, so people can contact you here. How's the response so far? You launched yesterday. Yeah, we'll already have 30% or more. We didn't check we don't have time here. What is your goal? 50,000 50,000 so you already have a bunch of people ordering. Yeah, more than 80 Buckers already 80 80 and how about articles anybody? Yeah, there are in Gizmodo in Daily Mail luxurious magazine and Few other places in and also They should go and visit Switzerland. We are planning to visit it in October