 Pow, what's up everybody once again, it's Brandon Shawn and today we're going over the fast rise of Trippie Red and what makes him and his brand so special. And you can think this video on Marcellus who said I should do a video on Trippie Red and Chris Benjamin who also said yeah I barely get how he just seemingly came out of nowhere. Let's start right there with the mysterious rise of Trippie Red. So I'm not gonna bang y'all's heads with facts that y'all could find in other videos just know the dude went from Kansas, Ohio and he moved to Atlanta where he soon met Cody Shane and Lil Wop. Both of them have already made some ground in the music business as artists and as matter of fact Lil Wop is famous Dexter's blood cousin. And I've already discussed in past videos when you connect with people who've already made ground and allows you to skip steps in the same way Lil Pump has done with Smoke Perk. Connections mean a lot in this business. I mean if you watch his interviews he often talks about flying from Canton to Atlanta to LA back to Atlanta. Brandon's gonna just be doing that by himself right. But while Cody Shane and especially Lil Wop plays a significant role in the advancement of Trippie Red, Trippie Red seemingly coming out of nowhere can really be attributed to a traditional marketing campaign. Now let me give you some context. That boy Trippie Red is signed by Strange Entertainment. Strange Entertainment is owned by Elliot Grange, Lucian Grange's Lucian Grange is the CEO of Universal Music Group. In his scope I believe Cash Money, Def Jam, so many record labels that you know are under it. And again Trippie is signed to this dude's son. So they got a few resources you know I'm saying. And outside of all the songs that Trippie Red had already been doing and building their organic cloud with his collaborations over the past year they basically had a traditional project release strategy dropping polls back in April which is featuring 6ix9ine, love that song. And then the project dropped a month later in May. You guys already know how much I love project release strategies. I've already talked about so many of the benefits before. Don't have time here if you haven't seen what I said about project release strategies check it out here it's gonna be somewhere. Just know that the biggest benefit is that people gets to discover one track that they like about you and then find out oh my god it's a whole project. What happens next in April they start lighting up the interweb with videos. They dropped the video on Worldstar, Pitches and Plains, and the fuck them YouTube page. Now trust me when I say this music videos don't get up on those pages especially Worldstar without somebody paying some money. And that's those resources I was talking about. And then he had a traditional media run he was on a jumper, DJ Small Eyes, rap genius, got on noisy a few days ago. That's those connections. So the niftest part in the bud for Chris Benjamin and others who feel Trippie Redd seemingly came out of nowhere. Of course he didn't actually come out of nowhere some people have been following him for over a year but the vast majority of people have only known about him for a few months and that's because of the marketing scheme lightly led by the label and whoever the investors and backers are where they said we're gonna release a single that has a video in April released a project in May in June drop a few more videos and from there on we're gonna use our connections to get these placements in certain media outlets and get interviews articles written up all that stuff. Now another thing outside their traditional marketing that actually brought Trippie Redd a lot of attention is his copycat style or at least that's what people have said about his style comparing it to Lil Uzi Verts. Of course just got the internet brewing people started to try to create some sort of beef. Ultimately it seems that they're both cool but honestly when I heard Trippie Redd the first time I didn't hear Lil Uzi Vert now Trippie Redd they said they kind of have a similar cadence to me Trippie Redd sounds like if Sway Lee wrapped Young Thug style but hey am I trippin y'all let me know if y'all gonna hear the Young Thug Sway Lee comparison. If you do I'm gonna go ahead and brand that because I said that first. Speaking of his music the dude is diverse. He's actually really good at drastically different styles. He's really made a point consistently of saying he wants to make great music he wants to win Grammys he takes his artistry very seriously. Considering his true diversity of style and the fact that he's really taking his music seriously I think he's gonna have a lot more staying power than a lot of these other artists that might be out there. Let's just throw a little pumps name out there I haven't got a chance to hear the diversity from him yet and if he doesn't have a team that's really supporting the longevity of his career and not just out the nuke for the money that he's worth right now he might not transition too well in a few years and not to mention Trippie Redd has a method that actually may increase the chances of him having a hit. Adam Fanotjumper you can see in that interview how he talks about being in the studio with Trippie Redd and being surprised at how prepared and serious he took his studio time which just goes back to the fact that he takes his music seriously but Trippie Redd has a method of recording and sometimes that includes freestyle that he already put up on Instagram and if they were super successful he would actually create a song around it so he's already taken a nugget of success and then creating a full song around it I don't know how many people out there are doing that PMB Rock is probably the closest I can think of in the past but it's a pretty sneaky scientific way to make sure your songs are gonna be as big as possible which isn't surprising because Trippie Redd is a smart dude apparently he got a 4.0 all through school at least that's what he said I don't have any way of checking that proof but if you watch a bros interviews especially the one with Massapil you can pretty much tell that he's a smart guy he doesn't really say anything extra smart but if you're from any level of hood you know what I'm talking about when I say you can tell the difference between the guys that are street and that's their only option and the guys that are on the streets because that's where they are but if they had different opportunities they're pretty damn smart up under that street persona and could have taken advantage in my opinion it's not really hard to pick up on that on Trippie Redd now they're talking with just now getting the brand and I'm still gonna keep it short because I feel it's pretty obvious how you really separates himself with this 14 new morality thing and then 1400 talks about like a 14th angel and it makes it even cooler that it seems like the story is really authentic to him it relates back to his gang and street he has it on his head and he combines that of constant things I want to be timeless he has on his hand an infinity symbol he even puts it to the point where he talks about I could live forever and calls himself 1400 years old and refuses to say his real age now even though he said before that he's 18 years old I'm an 18 year old rapper from Canton Ohio but even that is a small thing that's a conversation starter and just an interesting thing to remember about him and creates these viral moments that he kind of talks about all the time he's ready and willing to feed the viral machine at any time you can look at moments of when he was doing the ugly guy lizard nose challenge homie was fierce with the Nicki Minaj challenge and even his wood video went viral which is a perfect example of one of those corny kind of jokes that smart people would make hey guys smoke a wood in the woods on some wood I approve this message and one last example of his willingness to feed the machine and how he understands one thing that he does can create a situation for a video to go viral it's this video right here not only does he wear the mask which brings attention but he makes an entrance with it sometimes you need that dramatic effect but yeah I really messed with this dude's music and feel like he can actually do some serious damage in the future anyway let's wrap this up y'all know what to do hit that subscribe button