 Okay, hi, I'm Jeff Urik, I'm the head of marketing here at Nanosys and we're the Quantum Dot Company. So we're the sort of Q and QLED and QNED and Quantum and all those great acronyms that have Quantum Dots. So you've been busy since the last video we did three or four years ago? Very busy since the last video you did. Yeah, you know, since then we've seen a ton of traction in mini-LED LCDs, just continued growth in regular LCD business, IT products, and fantastic new technology called QD OLED that we're showing here today with Samsung Display. So yeah, Quantum Dots everywhere. I hear it's the best. It's the best. Is it? I think it's the best of the best, yeah, especially in the TV space. The QD OLED, that's the S95C from Samsung on top here, it's really the best quality TV in the premium market today. I don't have any doubt about that. Super high peak luminance, we measured over 1300 nits, it can do 91% coverage of the BT 2020 color gamut, viewing angle is amazing, and it uses true RGB colors. So the way that the video signal works is every color, every pixel is made up of red, green, and blue elements. And so this display, red plus green plus blue equals white, W, white, and on this display, this is a G3 OLED, this is the top of the line white OLED technology, has a white sub-pixel, so it's mixing in white to boost the luminance, the colors are a little darker. This is a kind of subtle demo, I wonder how it will work on your camera, but as you look here as it fades into the darkness, you'll see some hue shifts and some flickering in some of these colors. And that's the TV actively tone mapping with that white sub-pixel, it's constantly trying to, you can really see it here as it flickers as it comes up, it's constantly trying to use the white signal, the white pixel to boost the luminance of the display. And it's actively sort of recolor grading the content all the time. We're also showing here a Sony BVMX300 professional reference monitor, this is a $35,000 RGB OLED. So this is the kind of monitor, this is very popular in Hollywood, a lot of movies are mastered on this. So the Samsung QD OLED and this mastering monitor have the same performance, you don't see that flickering and those hue shifts on these two top displays. Now the other demo that we have is a little bit different, and the Blu-ray player is complaining to me, that's a different, no, no, that's the LG remote. Well, I guess it's the end of the day and we only have one loop playing right now, so I guess we'll stick with this demo for now. Sorry, Sean Rax. Alright, how much brighter does it get compared to the other OLED? You know what's really interesting about this demonstration is, they both have the same peak white luminance, in fact, they're within 15 itch of each other, they're both about 1300 nits, these two TVs, but this TV, the R plus G plus V additivity, only goes to 600 nits. So every color that's above 600 nits is really relying on that white sub-pixel to boost the luminance up. This TV is 1300 nits of pure RGB color, all the way up and down. Here this display week, is there other new quantum dots, innovations happening in the micro-liddy area or something? Absolutely, so we don't have it here actually, but our friends over at Negase across the road here have it. Quantum dot color conversion is a really important thing for micro-liddy displays, and so we're showing a demo there, where we're showing inkjet printed and photo lithography patterned quantum dots on top of micro-liddy. Number of papers here at the show that have UV micro-lids with RGB quantum dots on top, almost everybody who's looking at micro-liddy is looking at color conversion as well. Is there a competition happening at your booth? Well there is, I think some guy named Frank, does he still have the high score? Yeah. Michelle, you can't beat him? No. Okay. Well, yeah we're just having a friendly competition using the MetaQuest Pro, this is one of our favorite new quantum dot displays actually, a lot of people may not realize it, but Inside MetaQuest Pro VR headset is a mini LED LCD display with quantum dots inside, so it's a great example of quantum dots delivering vivid color and awesome brightness, and we're actually watching Michelle play here on a TV with 240 hertz refresh rate kind of gaming TV with of course quantum dots inside. Because when you do VR you want to have very high brightness. Yeah, high brightness and really wide color gamut, because you want to mimic the natural world, even go beyond the natural world, why stop there, right, so you can use color to create these amazing experiences. And there's some very big brands launching VR things soon, and we don't know what display they're going to use. We don't know. We have no idea. We don't know. We have no idea. And what's happening here with the... Yeah. So yeah, here we can see Frank's score, I don't think anyone's going to beat 741,000 on DeSaver, I don't know. This wall, we're calling this mini LED equals quantum dots. A lot of people don't maybe realize when you see mini LED today, it really means quantum dots. Just about every product on the market with mini LED technology is using quantum dots today. 100% of TVs that use mini LED use quantum dots. And they do that for a few reasons. One is of course great color, wide color gamut, super high brightness. The quantum dots are very stable, and so they can be driven to very high brightness. This TV here is 22, 2300 nits peak luminance. There's a TCL TV out there that somebody just measured at 3200 nits with quantum dots inside, so super bright. And the quantum dots are also very fast, and that's an area that people haven't talked about a lot. But it's great for mini LED because in mini LED you have thousands of zones of mini LEDs in the backlight. When you have a fast moving object moving across the screen, you need the backlight to keep up. Some phosphors are actually very slow. They respond on the order of 8 milliseconds. And so you have color shifts and kind of color ghosting and banding problems. Quantum dots respond in nanoseconds, so it's perfect color all the time, no matter how fast your refresh rate. We also see that in IT products. This is a great ASUS gaming monitor and an MSI notebook here with a mini LED quantum dot display, super bright and showing some gaming content with some analysis there. All right. Good stuff. What's on these walls here? So here... Cyber sickness. Yeah, it's one of the reasons we think that the VR community is using some quantum dots. So one of the problems for VR is lag, right? And so if you turn your head and the display doesn't update in time, you start to feel sick. And so if you're going to use an LCD and you're going to use one of these slower phosphors, you're waiting for the phosphor to warm up, you can solve that, but you have to put a delay in the video. You have to delay the video and say, I'm going to look ahead and make sure my phosphor is ready and warmed up, but there's no time for delay on VR, right? And so you need to have a really fast display that can keep up. Over here, we're talking about a new kind of color metrology, a new way to think about measuring brightness in displays. We're talking about NITS, which is a measurement that people are very familiar with. It's a popular sort of marketing. I just talked about a bunch of NITS kind of scores here, but NITS don't tell the whole story of brightness. In fact, NITS only measure the sort of black and white response of our eye the way we perceive color. And there's something called the Hemholz-Kohlrausch effect, and we're kind of showing that here. And what we're seeing is that all of these patches are the same luminance. And in fact, they're the same luminance as this gray background. They appear much brighter to our eye, and that's because they're very saturated colors. And the HK or Hemholz-Kohlrausch effect tells us that the more saturated color is, the brighter it appears to our eye. And this new metric called experienced color range that Samsung Display developed captures that. And you see this here. So this is the brightness from black to white. This is kind of luminance or NITS. This is colorfulness or chromaticity, color gamut. And here we're following the XCR line, which is the distance from black along the color there. And you can see that you get a much higher score for high color displays. QD OLED, for example, scores very high. That Vizio TV, in fact, scores higher than this $2,800, $3,000 white OLED TV, for example. A few years' partnership with the Vizio now. Yeah, in 2015 they started. So they're one of the early ones, actually. Yeah, TCL, Samsung, Vizio among the first to adopt QD. And I saw you were walking around doing videos here at the show. Yeah. And you are doing a regular show. We do a regular show. It's called the Display Show. It's on the Nanosys YouTube channel. Brian Berkley is our host, and he's a VIP of the display industry. And he's been doing it for a long time. And yeah, we went around and found some of our favorite technologies here, a lot of micro-LED things and other good demos. Only stuff with the quantum dots? Oh, no, no, no. No, Brian has one. It's sponsored by Nanosys, but it's really Brian's show. And so we covered some OLED stuff. And yeah, you name it. It's been an awesome show. It has been one of my favorite demos. It's one more day. It's not finished, but that is awesome. Yeah, exactly. One of my favorite ones was Kenichiro Masaoka. He's a guy who invented the BT-2020 color gamut. He's showing some really cool new measurement stuff over there. And he's somebody we talked to today, too. So check him out if you haven't already. So here, the display week. There's a bunch of 8K displays, this 4K 120. And all these new TVs can come with HDMI 2.1. And there's a whole bunch of updates that I'm going to be filming at the Computex 2023 with the HDMI licensing administrator, which are organizing all the display makers, the cable manufacturers, and making sure that they are compatible with each other. There's a stable performance. There's no interference. And there's a smooth 8K future with 48 gigabit per second support. And there's the whole infrastructure for certifying, for testing, for making sure there's no interference with the Wi-Fi and Bluetooth and stuff that people have. So thanks a lot for watching. Check out my HDMI playlist in hdmi.charbacks.com.