 It's founding editor at Silicon Angle and we are here once again at Google IO 2013 and I'm here with Director of product marketing for Google plus Seth Sternberg, right? I got really close on that. Well, I thank for taking time to talk to us today We wanted to go a little bit deeper into some of the Google plus things that we're talked about today And you're the man to talk to so give us the the high-level overview of kind of what's new And what what's what some of the things we can do with a single sign on? So, you know the Google plus platform is very new, right? You know two months ago we launched Google plus sign-in which let a developer connect their users Inside their mobile apps or inside their websites with their Google experience And so one part is just really simple secure sign-in, right with the same security that Google has for its own users Another part is if a user has an Android at then if a user has an Android at Or sorry an Android phone and they're connecting on the web It's really easy for them to see a window just pops up and says hey you just connected to you know guardian code at UK Do you want the Android app to if the user says yes? It'll install on their phone without them ever touching their phone So it's an unbelievably seamless experience to get an Android application from the web, right? You never even touch your mobile device to things like sharing, right? We have two forms of sharing one we call interactive posts So if I wanted a friend to read an article they get a share across all of Google So it would go into search it would go into the maps it would go into YouTube the Google plus stream if I Type your name and you'll get it across all of Google and there's an action button right there It says read and it'll take me right to the appropriate page either in your mobile app or on your website And then you can also just write mode what we call app activities So tell us what users are doing inside your apps the users give you permission to do that upfront When we get those activities we'll put them on people's profiles But we'll also put them in contextually relevant places inside Google. So for example, you know a couple weeks ago We launched app activities in Google search So for app activities coming from movie apps and from music apps We put those into Google search to make it you know really easy for users to see what other people are doing inside a given app So there's some of things we have so much more to but those are some of the features are really excited about well I so I'm interested into kind of the philosophy Behind the implementation one of the things that was interesting for me to watch Was I was early user on friend feed of course Paul Bukite former Google or went over to Facebook and kind of pioneered the frictionless Sharing thing which is I think related to what you're working on So there's there's a delicate balance though as like folks that have watched this have kind of understood that you know Between to chatty and not chatty enough and the whole friction So where is the the kind of the Google philosophy coming because I guess if you look at past Google products Maybe buzz is one end of that spectrum and Google plus is the other end where it's kind of more of a curated tighter cleaner experience so What is kind of the end game with Google sign-in and the frictionless sharing kind of stuff that you're working on here? Yeah, it's a great question So when we were developing Google plus sign-in we heard from users two things that sounded like they conflicted It was I don't want you to spam my friends But if I choose to share with my friends, I want to absolutely know my friends are getting that share So what we did is we created app activities so that they go to the contextually right place inside Google, right? They don't just print a stream So there's no way to just kind of like have users take action in an app without a user kind of explicitly saying I want to share this and have it go straight to feed because you know straight to feed is time-based And I don't really care if you read an article about Costa Rica right now because we're standing here at IO in San Francisco Now if I do a search later for you know Costa Rica Then I'd actually care what you've commented on about Costa Rica or what you've read about Costa Rica So taking that social activity and putting it into the right points of intent for user where they'd really care Now that's the part where an app can just tell us what a user is doing kind of on a more Just you know you use by use basis. There's this other kind of sharing which is users saying hey I want to tell my friend I explicitly want to share this thing with my friend if a user types in their friend's name Then that will go right to the friend. It'll produce a notification. It'll produce an email. The friends will get that everywhere Right, so it's really two sides One is for four things that are all about letting a user just take actions in an app and have those come into Google That's really it only goes to where the user might their friends might want to see it Right in context for ones that a user says I want to share this with friends that will be delivered with certainty So talk about some of the kind of cool things that were there's a blimp control system behind me So so what? So talk a little I guess maybe give us a practical example using the blimp or or anything else You guys are kind of working on right now That's kind of cool about this you want to talk about show off sure so, you know right over there Camera pens over there. We've got little plus photos with auto enhance So that's an example of a really cool feature that you know Google plus launched for IO that feature literally takes the photos that you're uploading to Google plus and Automatically makes them beautiful for you right it does all the same things that a professional would do with photos and Does it automatically for the user? So I think that's a really special thing that we launched or content recommendations So we launched this awesome feature Just a few days ago where an app developer can put content recommendations into their mobile app So as the users looking through different articles in their app They get a suggestion of you know, what's the next article you might want to read? So that's really special too because we heard from developers look there's not like I don't have enough use it enough engagement in my mobile web Right on a mobile website too many users are just coming and they're bouncing right off the site So what we did is we made it possible for those users to find the next interesting piece of content Using the power of both Google plus and Google search together I have a lot of more I have a lot more questions to ask you but we're actually holding up traffic here So I want to I saw close out with one question here from a developer perspective Kind of because I've been in those shoes as well. I'll be I'll be at much much much Many times as much time has passed since that happened but I'm kind of familiar with the idea of Needing or wanting that virality that I guess most people associate with Facebook But of course there's the cautionary tales in the social networking world like my space with you know Giving the developer too much freedom to spam. So from a developer perspective How do you justify I guess or how do you how do you sell it to the developer the idea that yeah? We're giving you virality perhaps not as much virality as you want But it's you know more healthy for the ecosystem overall sure so I think couple things What is there are a number of channels that we've now opened up for a developer to let a given user? Reach into Google across all of Google properties right into search into the Google plus stream into maps and Grab you know tell their friend. Hey, I want you to join me and when they say that it's a very specific action Right, I want you to view this menu. I want you to watch this video and there's a button Right there on that share. That's that is an action button, you know watch listen So give me give me a kind of an example or use case of what something I might see that pops up in maps for instance Sure, so a friend of yours might say hey I want you to check out this menu on open table when they put your name in to that box When you're on maps you will get a notification right there in the top That says Seth just shared something with you when you click that notifier You'll see the notification you'll tap on it You'll get the full rendered view right because the notifications menu comes down and there is a button right there That says like view menu if you hit that button you will go right to open table, right? You'll go right to their website or right to their mobile app depending on actually specific spot of the share That's right right into the right part of the app and I just got you in maps, right? It doesn't matter what property you're on and when you go there You're going to specifically take an action like view a menu or watch a video or read an article Right because these are buttons that are literally like hey you might want to do this specific action That's very powerful right because we're not just sending you a lot of traffic We're sending you traffic that wants to do something right it's traffic That's very likely to engage in your property so that you know traffic for the sake of traffic It's actually not that helpful right traffic that wants to engage in your property right high intense traffic Which is what Google has always been so great at that is what we are also bringing to developers with the Google Plus platform This is a way to truly connect your users with all of their Google experience right in a way That's spam protected and private and secure for the user But that will bring you back traffic and drive pages for you on a very high intent basis Well, I appreciate you taking the time. It's fantastic stuff. It's very it's interesting and it really kind of shows me Some some interesting things to be able to do with it with a single sign-on process I think only Google may be capable of at this point when your your ecosystem is unmatched in a lot of ways So it's I'm going to be watching this intently to see how it develops awesome Well, thank you so much for coming over. We appreciate it absolutely. Absolutely. So Signing off markers and Hopkins at Google IO at 2013 and stay tuned. We'll be bringing you more updates from the show You